Stick to the special Vipshop, the big name is cheap, the truth surfaces surface

In the current e -commerce rivers and lakes, Vipshop will appear lower -key compared to giants like Tmall and JD.com. If Tmall's advantage is that there are many types of commodities and JD.com insist on logistics fast, then Vipshop is better at brand and special sale, making business "small and beautiful", allowing users to buy affordable.

A netizen revealed that a piece of faction he looked at him was 4280 yuan for discounts elsewhere. At that time, he was not willing to buy it. After that, he found that the same model could start with the same model, which can save a lot of money.

There are more than 300 yuan in other platforms. Vipshop will sell 199 yuan, and the discount is really not small. Some netizens even appeared that a trench coat he bought was more than 200 yuan, but it was more than 1,000 yuan.

Not only clothes, but also products such as home appliances and digital products at Vipshop. A vertical air conditioner bought by a netizen for his parents. The price of the coupon on the platform saved 600 yuan, and the customer service service attitude is very good. Some people start Xiaomi mobile phones in Vipshop, which is five or six hundred cheaper than other places.

This is why Vipshop has more and more fans, and even some people only choose Vipshop online shopping. Many netizens like it. Vipshop will be "refreshing". The price is cheaper. The system will directly help you calculate the low price, not various tricks, testing consumer calculations.

However, what has been puzzled by everyone is that the better the products, the more expensive the product, but why Vipshop can break this inherent cognition and achieve good price and good price. From the words of an industry insider, I can know one or two. She believes that the secret of Vipshop's big name is to directly get the brand's authorization, and there is no middleman to make a difference.

Many people are unclear. Large brands often have hundreds of dealers. Among them, there are one more or two or three levels. The higher the level, the higher the product premium. Vipshop chooses cooperation, either the brand side or a first -level dealer, which guarantees the supply chain to the greatest extent and reduces the cost of purchase.

If a brand warehouse employee can also confirm this view. According to him, the brand has opened a flagship store on other platforms, and also cooperates with Vipshop. It is shipped in the same warehouse. The difference is that Vipshop will send SF's faster and more affordable.

Because these brands often promote promotion in Vipshop. A netizen has experienced the price of big -name cosmetics at the Vipshop, which is cheaper than overseas, counters and official website. In fact, this is to play with Vipshop. For users, the affordable price has bought big -name products that could not be bought before; for the brand, it covers more consumer groups through special Internet sales to expand brand influence.

Therefore, there are reasons for the cheap things at Vipshop. Vipshop is actually more clear than anyone else. Pursuing cost -effectiveness is the common pursuit of consumers. Only by doing this well can we be ups and downs and stable in e -commerce rivers and lakes.

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