Why doesn't Apple love innovation?There may be other hidden love

On September 8th, Apple officially released the iPhone14 series. Due to the standard version of the iPhone14, the previous generation iPhone13 Pro's A15 chip is still used. Various seals of Apple comes on each other. The media accusations about Apple and Apple CEO Cook.

However, there must be a fruit, why Apple dares to hold last year's chip as a new product! In other words, what did Apple slow down the innovative rhythm of the product?

According to a set of data on the Internet, this year, Apple has more than 1.2 billion iPhone users worldwide. This number is twice the total number of Xiaomi global users and vivo global users.

This allows Apple's market competition logic to be completely different from major Android mobile phone manufacturers. The competitive logic of Android mobile phone manufacturers is to try their best to win new users; and Apple's market competition logic is to allow more old iPhone users to change new machines. But at the same time, it is not allowed to lose old users.

It is precisely this incident, which is currently Apple CEO Cook, the biggest problem encountered.

The recent market data for the number of iPhone users of the authoritative models is as of 2020.

In 2020, the iPhone7 released in 2016 was the most iPhone at that time at that time, followed by iPhone8, iPhone11 and iPhoneXR.

Although this data has been two years since it is now, it really proves that Apple has a large number of old model users.

In addition, according to data from a domestic second -hand platform, the most popular second -hand mobile phones in the second quarter of this year were iPhone11 launched in 2019, followed by iPhone12 and iPhoneXR, almost both iPhone two or three years ago.

Personally, it is a large number of old -fashioned users that make Apple dare not strike to iterate and innovate product software and hardware.

This is a lesson of the front car.

In just a few years, Nokia, in just a few years, has experienced a huge change from Saipan to Meego to Windows Phone, which has made many old users of Nokia unsuccessful and eventually lost.

In addition, other mobile phone manufacturers also have many cases of "abandoning old users". At that time, Apple's iOS7 was also widely criticized as "abandoning old users" and quit.

It is the market reality of the old user -based market that slows down the innovation rhythm of Apple in the past two years.

Personally, Apple's current innovation rhythm should be the product iteration and function upgrade of small steps without affecting most old user experience.

For example, use U1 chips for iPhone11, iPhone12 uses MageSafe to charge, iPhone13 Pro uses 120Hz; iPhone14 is added to satellite emergency treatment, car accidents are perceived ... Now Apple does not pursue all innovation functions on one iPhone, just put all the innovation functions, just put it as long as you need The rhythm of product innovation is stable, and you can get good product performance.

This is very similar to chess. The soldiers have been walking opposite, only one step in one round. But as long as the bottom line is touched, the weak soldiers can instantly upgrade to a more powerful queen.

If a user of an iPhone7 is replaced with today's iPhone14, he will feel that the product has changed day by day, and experiences many new features.

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