Swipe the screen!The price is 14 times!Netizens are angry

China Fund reporter Wen Jing comprehensive from Beijing Commercial Daily, China Economic Weekly, etc.

Recently, the topic of "Beast Perfume and Famous Famous Final Factory", "The cost of beast -like at 255 yuan, and the king tea doubles sold 568 yuan". There are quality defects in the beasts, and it is difficult to match its high price.

Two a day, heat search

The price is 14 times!

It is questioned that the quality of the product and the high price is difficult to paint. The beast faction hangs on the hot search list twice a day.

On September 9th, "Beast Perfume and Mingsin Youpin Samey Factory" appeared on the hot search. The reason is that some consumers pointed out on the platform that the "Osmanthus Oolong" series launched by the beasts is inconsistent with the price and the premium is too high. According to the information on the Internet, consumers questioned the point that the beast -like osmanthus oolong rich version 25ml perfume is priced at 420 yuan. Packaging information shows that the commissioned manufacturer is Huzhou Yafan Cosmetics Technology Co., Ltd. The founder of 29.9 yuan perfume, and the price of two brands of perfume is about 14 times. The consumer said, "The price of the beasts has gained the big name, and the quality and fragrance did not feel much worse than the famous products."

High prices and quality are not matched, and the beast factions are criticized and questioned. This incident attracted the attention of many netizens, and the topic rushed to Weibo hot search.

Picture source: Sina Weibo

Regarding the above situation, there are two different sounds on the Internet. Some netizens believe that a foundry often makes different brand products, which is original. Some netizens said that the price of a dozen times buying a price of cheap brand manufacturers is a bit wronged if the quality is not in place.

Xu Xiongjun, a strategic positioning expert and the founder of Jiuder Positioning Consulting Company, the premium premium made by foundries for different brands depends on the brand. However, the premium of different OEM brands is 14 times the premium of the same foundry manufacturer, which is abnormal in the industry. Because the product raw materials, grade processes, and quality management standards of the same -generation factories are difficult to get more than 10 times the gap.

Regarding the questioning of netizens, the officials of the beast faction have not responded yet.

There are also media reports that the latest osmanthus oolong series products were set up in the beasts of Beijing Guomao's third phase. The series of popular Tianye Palace Candle Gift Box priced at 660 yuan to catch up the price of big names. In comparison, Zuma Malong Blue Wind Lingxiang Candle is priced at 570 yuan, and Loewe fragrant candles are priced at 650 yuan.

A consumer Ms. Cao bought a bottle of perfume at the beast school and intends to give it to friends as a birthday gift. But the homologous foundry that was unexpectedly discovered made her feel worthless. "It is also good to watch the packaging and give gifts. Whoever thinks of this is so pit. I don't think the quality is much different from Mingchuang Youpin." She said.

Because the premium is obvious, it is difficult for Ms. Cao to believe that she spent more than a dozen times the price of the beast perfume and famous products from the same production line. E -commerce websites buy the same paragraph. "Too pit, spend big money, bought foundry products."

On the Internet, there are many netizens who have received the flowers of the beasts to spit out. The 5999 yuan rose bouquets are ugly like a vegetable basket. Essence

Some netizens said that the co -branded perfume has a heavy flavor, and the real silk pajamas are off the line in less than a month ... the problem is everywhere.

In this regard, netizens quarreled. Some netizens believe that: the same manufacturer does not mean the same formula material; it was originally selling brands, and no one said that the price was out of charge at the earliest selling eternal flowers; , But the quality is too bad. However, there are also many netizens vomiting: the beasts are really ruthless, the premium is 14 times, and the price of luxury products for low -end products will be sold;

Picture source: Weibo

Netizens' quality of the product quality of the beasts is not only the difference in price. It was also on the same day, and the beast faction caused heated discussion for "cost 255 yuan king tea for 568 yuan".

The official Weibo of the Beast Pie shows that the company's enterprise is Shanghai Yepai E -commerce Co., Ltd., and the administrative punishment information of the national enterprise credit information publicity system shows that Shanghai Yepai E -commerce Co., Ltd. signed with Maiyang (Hangzhou) International Trade Co., Ltd. To purchase orders, a total of 150 boxes of "Yuxintang Black Diamond King Tea", the purchase cost is 255.6 yuan/box, the sales price is 568 yuan/box, and the price is doubled. This product page promotes "not only can relieve fatigue, enhance sleep and vision, but also condition the spleen and stomach after staying up late, nourish qi and nourish blood", which constitutes an advertisement of ordinary food and claims to have health functions, and the product itself does not meet food safety The standard was fined 106,100 yuan by the Shanghai Xuhui District Market Supervision and Administration Bureau and confiscated 6248 yuan in illegal income.

The beast perfume was exposed to the same generation of the same -generation factory

Media survey found that the beast factions are made by Mansha (Suzhou) Craft Products Co., Ltd., and perfumes are manufactured by Huzhou Yufan Cosmetics Technology Co., Ltd. Essence

The beast faction and Royal Fan did not disclose specific cooperation methods. However, Xu Lin, an OEM foreign trade dealer, revealed that when the brand has a certain premium ability, the use of integrated foundry models can obtain more profits. He used home costumes as an example. The finished product of a pair of real silk eye masks was sold for 79 yuan, and the factory price was lower, and the brand side only needed to be sold to 169 yuan, which was almost doubled. Fragrance products are even more profitable. As far as perfume is concerned, French commercial television has disclosed that the total cost of a bottle of thousand yuan perfume is less than 100 yuan. The profits are divided by distributors, retailers and manufacturers.

It is reported that the beasts perfume commissioner is Shanghai Yepai E -commerce Co., Ltd. The Tianyancha APP shows that the company was established in April 2012. The legal representative is Xianghai Qi, with a registered capital of 300 million yuan. Shanghai Bluai Electronic Commerce Co., Ltd. wholly -owned holding. Risk information shows that in October 2020, the company had been fined 5,000 yuan by the customs of Shanghai Pudong International Airport due to missed goods and leaks of taxes. In addition, patent information shows that the company has more than 80 patents, all of which are patents, including perfume bottles, perfume boxes, aromatherapy lamps, etc. There are no invention patents and practical new patents.

In terms of marketing, the beast sent a lot of effort to sign a number of celebrities such as Gong Jun, Ouyang Nana, Jing Bairan, etc., attracting a lot of traffic popularization. Relying on high -end concepts and celebrities, the beasts are among the ranks of high -end brands, but in addition to high -end marketing, the beasts have repeatedly spit out quality defects by consumers.

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Edit: Captain

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