What is the "taste" of digital moon cakes?Some are as high as 100,000 yuan!Can't touch, can't eat ...

The Mid -Autumn Festival has just passed. Compared with previous years, the phenomenon of "sky -high moon cakes" in real life is now much less.

In the field of the Yuan universe, the sky -high -priced number of moon cakes have continued to emerge. The prices of these unable to touch and can't eat are thousands or even 100,000 yuan. Is this "innovation" or "cut leeks"?

Traditional enterprises also play digital moon cakes

The reporter found that the "moon cakes" issued by multiple domestic universe digital collection platforms, ranging from a few yuan to thousands of yuan. Some players hung out on the second -hand platform after buying moon cakes on the platform.

The reporter saw on the "X Mate" Yuan universe collection trading platform that one of the digital moon cakes named Ayayi whale scheduled moon cake 09, the price is as high as 100,000 yuan. Some players have introduced that the producer of this digital moon cake is Ayayi, a super -realistic digital man. Each of this NFT custom moon cake is equipped with an exclusive serial number, which cannot be tampered with and cannot be divided. In addition, many digital moon cakes are in the hands of a few people due to the small circulation volume, and they are already in a high degree of control.

Not only that, some listed companies and old -fashioned hotels have begun to sell moon cakes with "Yuan Universe", and some digital moon cakes hit "only grabbing", limited to release 10,000 copies, etc., attracting a number of digital trendy players. For example, the old -fashioned listed company Guangzhou Restaurant united hungry? Some analysts said that traditional moon cake companies issued digital moon cakes may be a promotional method or a corporate layout of the universe track. It may be a good idea to implant some symbols of traditional culture into the universe itself, but to resist disorderly hype.

In fact, the hype of digital moon cakes is also reminiscent of the real estate hype in the Yuan universe.

The price of real estate in the Yuan universe reached its peak at the beginning of this year. However, due to the bear market and Yuan universe of virtual currencies slower than the expected development speed, the real estate market of the Yuan universe has also begun to reduce fever. Some Yuan universe players told reporters that the plunge of virtual real estate in the universe is mainly due to the plunge of global virtual currencies. The price of virtual assets of the Yuan universe is closely related to the virtual currency market. Secondly, these virtual properties were stir -fired and finally became a game of drumming flowers. When there was no funding to receive the last stick, the price plummeted. Mark Cuban, U.S. billionaire investor, said that investing in real estate in Yuanshi is the most stupid way. "Real estate is valuable in the real world, because land is a scarce resource. However, this scarcity is not necessarily suitable for the Yuan universe."

The digital collection market should be regulated as soon as possible

PricewaterhouseCoopers released the "Global Entertainment and Media Industry Outlook of 2022 to 2026" states that in the Chinese market, technology and business innovation have gradually promoted the prosperous Yuan cosmic industry pattern. Individual cosmic track. Among them, the market heat of digital collections is gradually increasing. Based on well -known IP -based development and casting digital collections is becoming a realization of many intellectual property rights, realizing the rapid realization and value magnification of fan traffic. At the same time, technology giants are leading the development of the Chinese Yuan universe, and startups have also joined the market to become one of the important industrial participants. Enterprises must seize important opportunities in the field. , Tax planning and other influences.

Indeed, as one of the representative areas of the Yuan universe, digital collections are attracted widespread attention with unprecedented heat. However, some players believe that digital moon cakes are essentially digital virtual items in NFT formats. Merchants and platforms adopt a limited sale method to force them to give them scarcity and artificially create speculation space. The digital moon cakes, or turning the digital moon cake into a financial tool, also violate the "Initiative on Preventing NFT -related financial risks". In April 2022, the China Internet Finance Association, the China Banking Association, and the China Securities Industry Association issued the "Initiative on Preventing NFT Related Financial Risks" and proposed to resolutely curb the NFT finance securitization tendency and strictly prevent the risk of illegal financial activities. Recently, the digital collection is frequently developed in compliance, and the domestic digital collection market should bid farewell to the "barbaric growth" era as soon as possible.

Xia Hailong, a lawyer of Shanghai Shenlun Law Firm, said that digital collections, as new things born of blockchain technology, obviously have irreplaceable value in the cognition of "decentralization". After the combination of trendy cultural elements, it can indeed meet the social, cultural and aesthetic needs of some users. Therefore, digital collections have considerable reasonableness and are not completely bubble. However, he believes that the secondary market in the digital collection mainly comes from the current resale mentality of resale profits. Although most of the formal collections are clearly prohibited from the resale behavior of collections, there are still a large number of users who violate the purpose of speculation and speculation. Platform rules are carried out privately, and there are also certain bubbles in the digital collection industry. From the perspective of avoiding speculation, on the one hand, the platform should improve the number of collections and pricing mechanisms to meet user needs as much as possible. On the other hand, the lack of effective user trading mechanisms is also an important factor that spawns speculation, and it is often more likely to breed illegal acts such as fraud and hackers. The collection industry will obviously create greater economic value.

Responsible editor: Yang Yucheng

School pair: Li Lingfeng

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