2022 Cannes Lion International Creative Festival opens today, 442 newspaper works in China

On June 20th to 24th, the 2022 Cannes Lion International Creative Festival kicked off.

A few days ago, the Cannes Lion International Creative Festival announced that this Creative Festival has received a total of 25,464 works from 87 countries, of which 442 are works from China. These works will eventually become the excellent standard of creativity and effectiveness in the world in the next year.

Lions CEO Simon Cook said in the commentary: "This is always a critical moment for us, because this year's participating works provide a striking insight for the global creative marketing field. In the future, in the future At the marketing festival for a few days, our judges will try their best to review these works, launch excellent works, and set global benchmarks to promote global creativity into a new year. "

今年首次开设的B2B狮中，共收到415件作品，其中269份参赛作品属于服务类，146份属于产品类，参赛作品来自37个国家的188家公司，包括中国、墨西哥、新西兰、瑞典和UAE and so on.

Creative and effective lions are the only global benchmark for measuring creativity. His entries continue to increase significantly. There are 258 works from 30 countries, an increase of 83%year -on -year, showing the value of creativity as a leverage of commercial growth.

The creative business lion's entries increased by 11%year -on -year, with 374 works from 37 countries.

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