iPhone 14 seconds, Apple's official website was shot! 1 million people made an appointment

At 8 o'clock last night, the iPhone 14 series opened pre -sale. Due to too many people, Apple's official website was stuck.

Today, Jingdong Platform shows that the iPhone 14 has no stock or in the procurement, and more than 1 million users make an appointment for the iPhone 14 Pro series. It is understood that the delivery time of the iPhone 14 Pro has been postponed until mid-late October and it takes 5-6 weeks.

According to industry analysts, at present, Apple has obvious advantages in the high -end smartphone market, and it is expected that product sales are still considerable. It is more optimistic about iPhone sales.

Apple iPhone 14 pre -sale hot

China Securities Journal reporter noticed that at 8:20 pm on the 9th, the Apple official website Apple Store retail store is still stuck, showing "coming soon."

Picture source: Apple official website

On the morning of September 10th, in the flagship store of Jingdong self -operated by Apple, the iPhone14 has shown out of stock or procurement.

Picture source: Jingdong

As of 9:15 on September 10th, more than 1 million users have made an appointment for the iPhone 14 Pro series.

Picture source: Jingdong

On the evening of September 9th, in the evening of September 9, in the 10 billion subsidy, the iPhone 14 series coupons dropped by up to 500 yuan.

Picture source: Pinduoduo

Among them, the iPhone 14 coupons fell 400 yuan, iPhone 14 Pro and iPhone 14pro Max collar coupons fell 500 yuan, and the iPhone 14 Pro was once displayed in replenishment.

Picture source: Pinduoduo

A consumer who made an appointment for the iPhone 14 Pro told the China Securities Journal reporter: "Apple calls the iPhone 14 Pro using the company's fastest smartphone chip ever. I usually install more APPs, and I value the problem of using the fluency. "

There are also consumers who told the China Securities News: "I like taking pictures, and the improvement of the pixel of the camera is also the reason for changing the new machine. In addition, the" smart island "feels fun and want to try it."

CICC said that in the iPhone 14 Pro series, the display screen was upgraded to the digging screen design, and a large number of prompts and interaction functions were completed through the "smart island" UI design, and interactive innovation beyond market expectations. The iPhone 14 Pro series display also supports the lowest screen display function of the minimum 1Hz.

According to Apple, iPhone 14 Pro and iPhone 14 Pro Max has achieved the biggest leap to the iPhone to date, equipped with 48 million pixels, all -weather display, and pioneering security functions that are equipped with smart island and iPhone.

Industry insiders said that Apple's iPhone14 series pricing strategy is better than market expectations, which is conducive to product sales to a certain extent. The Apple iPhone 14 series has four models. The iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max. The remaining versions have increased by 100 yuan, 300 yuan, and 500 yuan compared to the iPhone 13 series.

A few days ago, Tianfeng International Analyst Guo Mingzheng posted that the iPhone 14 offline pre -order survey showed that the Chinese market's iPhone14 Pro series accounted for about 85%of the order distribution, and the iPhone14 PLUS order distribution accounted for the lowest proportion, about 5%. He said that the pre -order of Apple's high -end products was always more popular in the early stage. Judging from this survey, the proportion of orders for the PRO model this year is higher than in previous years, which reflects the changes in Apple's product segmentation strategy.

Apple has an advantage in the high -end mobile phone market

According to industry analysts, at present, Apple has obvious advantages in the high -end smartphone market. On September 9, the research institution Counterpoint Research issued a report that in the second quarter, Apple accounted for 57%of the global high -end smartphone market (priced at more than $ 400).

From the perspective of the Chinese market, research institutions IDC issued a report saying that the high -end mobile phone market has become a must -have place for each family. The changes in the appearance of the iPhone 14 series and the enhancement of images are expected to become the most attractive selling point of the iPhone series in recent years. Coupled with other different performance upgrades, it can help Apple is expected to consolidate or even continue to improve its advantages in the high -end mobile phone market when facing the impact of various Android high -end models.

IDC said that starting in the second half of 2020, Apple's share in China's high -end mobile phone market (more than $ 600) has risen all the way, until the end of 2021 reached a maximum share of 76.9%in the nearly three years. Beginning in 2022, the continuous investment of other head Android manufacturers in high -end flagship models, whether it is self -developed chips, folding screens, or images, the effect is initially, the product competitiveness continues to increase, and the market share has begun to rise to 30.5%, but The gap with Apple is still large.

IDC believes that as major Android manufacturers adhere to long -term investment on high -end routes, it will significantly enhance the competitiveness of Android phones in the high -end mobile phone market. Through more time accumulation, from quantitative to qualitative changes, Android phones are expected to gradually gain a high -end mobile phone market. Earlier, the Counterpoint Research report showed that in the second quarter, the top six of China's high -end smartphone market (more than 400 US dollars) were Apple, vivo, Huawei, Honor, Xiaomi, OPPO, respectively. , 9%, 8%, 8%.

Good fruit chain

CICC said that the full series of iPhone 14 continues the previous pricing, the pricing strategy exceeds market expectations, and it is expected to promote the continuous growth of mobile phone shipments.

Before the Apple conference, CITIC Securities predicts that Apple's mobile phone shipments in 2022 were about 230 million units, an increase of 2%year -on -year.

CITIC Construction Investment Securities said that since the second half of the year, the peak consumer electronics sales season, Apple, Samsung and other manufacturers have launched a series of product updates, which are expected to bring strong market demand. Among them, Apple's innovation momentum is still strong, the product sales are still considerable, and the Apple industry chain still has a strong growth degree. It is recommended to focus on the performance growth and valuation repair opportunities of the Apple industry chain company.

Recruitment International believes that in terms of supply chain, in view of the limited specifications and weak Android demand, it is more optimistic about iPhone sales with a relatively high and increased share industry chain company.

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