2022 China Live E -commerce Industry Development Conference was held in Xiamen, experts and scholars recruited →

▲ Chinese and foreign guests listen to experts and scholars carefully on the forum. (Photo by Xiamen Daily All Media Wang Xieyun)

Yesterday afternoon, the 2022 China Live E -commerce Industry Development Conference was held at the Xiamen International Conference and Exhibition Center. The theme of the conference is based on the theme of "the transformation and development of the live -broadcast e -commerce industry in the post -epidemic era", and explores and exchanges the topics such as hotspots, focus, and difficulty in current live broadcasting e -commerce.

As one of the important forums held in the 22nd Calls and Calls, the 2022 China Live E -commerce Industry Development Conference invites the think tank experts and scholars in the field of e -commerce economy. The development of e -commerce discusses the development trend of live e -commerce.

Live e -commerce also pays attention to the brand and the market

"In the first half of this year, the number of e -commerce platforms for the key monitoring of business big data exceeded 60 million live broadcasts, with a total of more than 517 billion viewers and 47.5 million live broadcast products." As soon as the speech opened, Li Guangdou, a brand strategic expert, used it. A set of data directly shows the popularity of the live e -commerce market. In the live broadcast era, do you want to be a brand? The conference proposes that brands and markets are still the way to develop high -quality development in the live e -commerce industry.

Li Guangdou said that the brand is the emotional link between products, enterprises and consumers, and a "moat" for the sustainable development of enterprises. In the e -commerce era, the brand needs to adapt to the times to innovate. In recent years, under the test of the new crown pneumonia, the development of the cross -border e -commerce industry has maintained a tendency to continue to grow. Overseas markets have shown a blue ocean, and the brand goes out to the sea. It has also become a new opportunity for new brands to cut in. The conference specially invited the Philippine Consul General of the Filipino Consulate General Oulina and the Hungarian Consular Consul Zhu Ying, the Consular Consulate of the Hungarian Consulate General in Guangzhou to give a speech to introduce the development status and trend of the e -commerce industry in the overseas market.

In terms of market, Chen Yijun, a professor and doctoral instructor of the Renmin University of China, introduced the meaning, purpose, meaning, and role of establishing a unified market for unified markets in the country, and how the live e -commerce industry seized opportunities in a large market.

Digital empowerment to improve the quality of live e -commerce services

Live e -commerce is not only a connection between the brand and the market, but also an important track for technology and services in the Internet era. How new technologies such as Yuan Universe empower live e -commerce are also concerned by the industry.

Bai Yunfang, chairman and president of the First Line Datong Technology Group Co., Ltd., believes that the management level of improvement of live e -commerce services is uneven, promised not to be fulfilled in time, inaccurate data use, product error delivery, and low effectiveness of after -sales guarantee, and improve the effectiveness of improvement. The quality of e -commerce live broadcast services cannot be underestimated. He analyzed in detail how the Internet of Things digital applied to digitize live e -commerce companies to improve service quality.

During the "September 18th in the 6th" of 2022, many head brands joined hands with the e -commerce platform Tmall and Jingdong to innovate the concept of the Yuan universe, e -commerce has become an important landing scene for the Yuan universe. How does the Yuan universe empower the scene and technical capacity of live e -commerce? At the conference site, the person in charge of the Soft Technology Industry of Viva Private Equity Investment and the senior investment director Ye Gang gave a keynote speech around the emerging Yuan universe field, and shared the understanding of the new form of e -commerce under the trend of Web3.0, discussed the new e -commerce industry new industry New model of business format innovation.

Experts believe that the real significance of the Yuan universe is to establish a link to the virtual world and the real world, and it can also empower the e -commerce platform and user experience, which will make the full chain of e -commerce more sensible to the terminal. For example, the scene is more abundant, and you can experience the top international brand fashion show, automobile digital exhibition hall, etc.; Trading trading is more convenient, cryptocurrencies and big data make buyers and sellers more convenient and closer. E -commerce consumption is a virtual intelligent world. In the process of e -commerce shopping, users can have a sense of gaming and bring a better experience, which will also help the industry into the next development wind.

(Xiamen Daily All Media Reporter Shen Yanyan)

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