The three departments have just posted!Standardize pop -up information push!

Recently, the National Internet Information Office, the Ministry of Industry and Information Technology, and the State Administration of Market Supervision and Administration jointly issued the "Regulations on the Management of Internet Popular Window Information Push Service" (hereinafter referred to as the "Regulations"), which will be implemented from September 30, 2022. The relevant person in charge of the National Internet Information Office stated that the "Regulations" aims to strengthen the standardized management of pop -up information push services, safeguard national security and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the health of Internet information services. Preface development.

In recent years, the Internet pop -up window information push service provides great convenience for users to browse and view information. However, with the rapid development of the Internet and the widespread application of mobile applications, the pop -up information push service has continued to have new problems. specification. Based on the current reality of the "Regulations", keep an eye on the key links of pop -up news information push, pop -up information content orientation, pop -up advertisement and other key links, and focus on solving the use of pop -up windows illegal push news information, pop -up window advertising logo is not obvious, advertisements cannot be closed with one click , Malicious speculation, entertainment gossip, too much push frequency, unreasonable proportion of push information content, induced users to click on implementing traffic fraud.

The "Regulations" clearly states that the Internet pop -up window information push service refers to the information push service provided by Internet users through operating systems, application software, websites, etc. Organization or individual of Internet pop -up information push services.

The "Provisions" proposes that the Internet pop -up window information push service provider should abide by the constitution, laws and administrative regulations, promote the core values ​​of socialism, adhere to the correct political direction, public opinion orientation and value orientation, and maintain a clear network space.

The "Regulations" require that the Internet pop -up window information push service provider shall implement the main responsibility of information content management, and establish and improve the management system for information content review, ecological governance, data security and personal information protection, and minor protection.

The "Regulations" emphasize that the Internet pop -up window information push service provider shall comply with optimizing push content ecology, strengthen the management of Internet information service qualification management, standardize news information push, scientific setting push content proportion, improve the content audit process of push , Reasonable algorithm settings, standardized advertising push, and eliminating malicious drainage and other specific requirements.

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