Huazheng × Tongji × Tsinghua!Construct a cultural universe!

Author:East China University of Polit Time:2022.09.10

Cultural universe

It is the pioneering and guidance of the global Yuan universe

The Yuan universe has no national borders. However, the cultural Yuan universe has the characteristics of the national characteristics and the genes of the nation. It also determines that a country's civilization autonomy, dissemination of discourse and national soft power in the future of human beings in the future of human beings.

In order to promote the accelerated construction of the universe system with Chinese characteristics, the School of Communication of East China University of Political Science and Law, the School of Humanities of Tongji University, and the National Image Communication Research Center of Tsinghua University jointly launched a group of key universities and departments in the country and leading enterprises of the relevant cultural renovation. Co -organizing the "Chinese Impression of the Cultural Yuan" frontier workshop and the national creative communication contest, it officially opened today.

Click on the picture to view the workshop and the specific arrangement of the competition

Different from the conventional creative competition, the "Chinese Impression of Cultural Yuan" National Creative Communication Competition adopts the two major module combination models of "first listening to lessons and then submitting the competition".

"Lesson Learning" module

Relying on the national first -class undergraduate professional "cultural industry management", "journalism communication" and digital media first -class graduate courses, set up cultural tourism, urban cultural space, blockchain digital collections, media, audio culture, big data empowerment , Legal compliance, including the eight major cultural Yuan universe topics, invite famous universities such as East China University of Political Science and Law, Tsinghua University, Tongji University, Peking University, Fudan University, Shanghai Jiaotong University, Wuhan University, China University of Science and Technology to teach the cultural Yuan universe related theories Essence

What's more distinctive is that the workshop will create opportunities for students to go to Shanghai Kuanchuang International, Fengyu Bu, Border Intelligence, China Net, SMG, Himalayan, Shanghai Data Trading Center and other frontiers. The person in charge of the Cultural Yuan Cosmic Enterprise personally taught the innovative practice of Chinese characteristics to help students master the most systematic cultural and practical knowledge system at present, and lock in the "key" to the cultural Yuan universe in advance.

"Contribution" module

The National Creative Communication Contest is based on the "Chinese Story of the Cultural and Cultural Universe" as its core purpose. It is aimed at the solicitation of various professional college students, graduate students, and strong professionals and institutions that can reflect Chinese elements, Chinese impression, and Chinese communication. , Chinese characteristics, design works and art works, audio and video and XR works, software and game works, and creative design and construction of virtual space, etc.

The competition is divided into two major tracks of the student group and the professional group. The four major themes of "urban ideas", "commercial application", "future communication" and "cultural heritage" and the "targeted creativity" sections facing enterprise business needs.

All participating works are confirmed and permanently deposited by the leading domestic blockchain chain. The award -winning works of the contest will receive a series of rewards such as the Yuan universe -related certificates and prizes. Excellent creative works will have the opportunity to be signed and cooperated by the forefront of the cultural universe to start your cultural universe. You can also be selected by the enterprise to get the employment opportunity for priority.

The Specific Registration Rules of the Specifies of the Cultural Yuan Universe and the National Creative Communication Competition Specific Registration Details and the Astronomical Arrangement through the School of Arts and Culture Industry, Tongji University, and the National Public Accounting Research Center of Tongji University and related media release.

National first -class undergraduate major

"Cultural Industry Management"

According to the "Notice of the General Office of the Ministry of Education on the List of National and Provincial and Provincial First -class Undergraduate Professional Construction List" (Teaching Gao Hall letter [2022] No. 14), officially announced the construction of the first -class undergraduate professional construction "Double Thousand Thousands Plan" construction of the year For the list, our school's cultural industry management major has been approved by the national first -class undergraduate construction point.

In 2004, with the approval of the Ministry of Education, the School of Communication established a cultural industry management major. Completed the first enrollment in 2005, and set up a master's degree in cultural industry management at the first -level discipline of public management. He was approved by a master's degree in a master's degree in digital media and cultural industry.

Introduction to Digital Media and Cultural Industry Discipline

The "Digital Media and Cultural Industry" discipline of East China University of Political Science and Law is the first characteristic cross -innovative discipline that integrates the discipline of journalism and communication discipline and cultural industry management. Disciplinary thinking scientifically identifies new problems and new opportunities emerging in the wave of scientific and technological revolution. It uses multi -disciplinary methods to deeply reveal the theoretical logic and practical laws of digital media and cultural industries in the new era, integrate the new literature and science intelligence exploration and construction with originality. New theory and new ideas of digital media and cultural industries.

The discipline group of "Digital Media and Cultural Industry" currently has 3 professors, 3 associate professors, and 7 lecturers. It presides over 10 items of Sino -British United International Projects and various national -level issues. Nearly 20 provincial and ministerial projects have been published. More than 200 domestic authoritative and high -quality academic articles, publishing the "Development Report of the Global Cultural and Creative Industry Listed Companies", "Research on Digital Creative Industry", "Research on the Evolution of Cultural Industry", "Research on Copyright Factors in the Development of the American Music Industry" More than 10 works, won the second prize of the research and publicity of the theoretical system of socialism with Chinese characteristics (provincial and ministerial level), the second prize of the outstanding achievement of Shanghai Decision Consultation (provincial and ministerial level), the Chinese Cultural and Creative Industry of the Chinese Literature and Critics Association, China Cultural and Creative Industry excellent Thesis award, the outstanding thesis award of the Chinese University Film and Television Society, the Outstanding Paper Award of the Chinese Communication Society, the Outstanding Thesis Award of the 10th, 16th, and 19th Academic Annual Conference in Shanghai Social Sciences, and the Outstanding Achievement of Scientific Research Institution of Jiangsu Cultural and Industry Society A series of high -level scientific research awards. The master's degree in the "Digital Media and Cultural Industry" of East China University of Political Science and Law is a specialty academic master's degree in combination of news communication, cultural industry management and online new media, and other related theories and skills. He also understands high -level compound talents for business management.

Welcome to the exam!

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Supply | Zang Zhipeng Chen Xuewei Chen Jiawen

Edit | Cheng Rui

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