The three departments regulate pop -up window push: Do not use algorithm to over -recommend it and induce users to click

Recently, the National Internet Information Office, the Ministry of Industry and Information Technology, and the State Administration of Market Supervision and Administration jointly issued the "Regulations on the Management of Internet Popular Window Information Push Service" (hereinafter referred to as the "Regulations"), which will be implemented from September 30, 2022. The relevant person in charge of the National Internet Information Office stated that the "Regulations" aims to strengthen the standardized management of pop -up information push services, safeguard national security and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the health of Internet information services. Preface development.

In recent years, the Internet pop -up window information push service provides great convenience for users to browse and view information. However, with the rapid development of the Internet and the widespread application of mobile applications, the pop -up information push service has continued to have new problems. specification. Based on the current reality of the "Regulations", keep an eye on the key links of pop -up news information push, pop -up information content orientation, pop -up advertisement and other key links, and focus on solving the use of pop -up windows illegal push news information, pop -up window advertising logo is not obvious, advertisements cannot be closed with one click , Malicious speculation, entertainment gossip, too much push frequency, unreasonable proportion of push information content, induced users to click on implementing traffic fraud.

The "Regulations" clearly states that the Internet pop -up window information push service refers to the information push service provided by Internet users through operating systems, application software, websites, etc. Organization or individual of Internet pop -up information push services.

The "Provisions" proposes that the Internet pop -up window information push service provider should abide by the constitution, laws and administrative regulations, promote the core values ​​of socialism, adhere to the correct political direction, public opinion orientation and value orientation, and maintain a clear network space.

The "Regulations" require that the Internet pop -up window information push service provider shall implement the main responsibility of information content management, and establish and improve the management system for information content review, ecological governance, data security and personal information protection, and minor protection.

The "Regulations" emphasize that the Internet pop -up window information push service provider shall comply with optimizing push content ecology, strengthen the management of Internet information service qualification management, standardize news information push, scientific setting push content proportion, improve the content audit process of push , Reasonable algorithm settings, standardized advertising push, and eliminating malicious drainage and other specific requirements.

Internet pop -up window information push service management regulations

Article 1 In order to regulate the information push service of Internet pop -up window information, safeguard national security and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy and orderly development of the industry. The Republic of the Protection Law of the Republic, the "Advertising Law of the People's Republic of China", the "Administrative Measures for Internet Information Services", the "Regulations on the Management of Internet News Information Service", and "Regulations on the Ecological Governance of the Internet Information Contents" and other laws and regulations, these regulations are formulated.

Article 2 provides Internet pop -up information push services in the People's Republic of China, and these regulations are applicable.

The Internet pop -up information push service referred to in these regulations refers to the information push service provided by Internet users through operating systems, application software, websites, etc.

The Internet pop -up information push service provider mentioned in these regulations refers to an organization or individual that provides Internet pop -up information push services.

Article 3 Provide information push services for Internet pop -up windows shall abide by constitution, laws and administrative regulations, promote the core values ​​of socialism, adhere to the correct political direction, public opinion orientation and value orientation, and maintain a clear network space.

Article 4 The Internet pop -up window information push service provider shall implement the main responsibility of information content management, and establish and improve the management system for information content review, ecological governance, data security and personal information protection, and minor protection.

Article 5 Anyone who provides Internet pop -up window information push services shall abide by the following requirements:

(1) No illegal and bad information stipulated in the "Provisions on the Ecological Governance of Network Information Content", especially malicious hype entertainment gossip, scandal privacy, luxury showing wealth, ugly and ugly, etc. , Related a topic to push related old news;

(2) Those who have not obtained Internet news information service licenses shall not push the news information for pop -ups. Popular push information involves other Internet information services. If the relevant authority shall be reviewed and approved or obtained by the relevant authority, it shall be reviewed and agreed by the relevant authorities Or get relevant permits;

(3) Practical push news information shall strictly follow the "Internet News Information Draft Source Unit" released by the National Internet Information Office. Traceable;

(4) Improve the diversity of information push for pop -up window push, scientifically set news information and the proportion of content in the vertical field, reflect the mainstream values ​​that are positive and healthy, and must not be pushed, hype social hotspot sensitive incidents, malignant cases, disaster accidents, etc., causing society to trigger society panic;

(5) Improve the management specifications of pop -up window information push, improve the workflow of information screening, editing, push, etc., equipped with the review forces that are compatible with the service scale, and strengthen the content of the content of pop -up window information;

(6) Protect user rights, and clearly inform users of the specific form, content frequency, cancellation channels, etc. of the user pop -up window information push service, etc., and fully consider the user experience. Differential pushing for ground differences shall not interfere with or affect the user's closure of the pop -up window, pop -up window information should significantly indicate the identity of the pop -up information push service provider; Algorithm models; do not use algorithms to implement malicious shielding information and excessive recommendation; shall not use the algorithm to push the information that may affect its physical and mental health;

(8) Praising the advertising information should be recognizable, significantly indicates the "advertisement" and close signs to ensure that the pop -up advertisement is closed;

(9) Third -party links, two -dimensional code and other information of malicious drainage and jumping by pop -up information push should not be presented, and users shall not induce users to click through pop -up information push services to implement traffic fraud and traffic hijacking.

Article 6 The provider of Internet pop -up window information push service shall consciously accept social supervision, set up convenient complaint report entrances, and timely handle public complaint reports on pop -up information push services.

Article 7 Encourage and guide the Internet industry to organize and establish and improve the guidelines for the Internet pop -up window information push service industry to guide the healthy and orderly development of the industry.

Article 8 The network information departments, together with the telecommunications authority, and market supervision departments, have established and improved working mechanisms such as collaborative supervision, supervising and guiding the Internet pop -up window information push service provider to provide services in accordance with laws and regulations.

Article 9 If the Internet pop -up window information push service provider violates these regulations, the network information department, telecommunications authority, and market supervision departments and other relevant departments shall be handled in accordance with relevant laws and regulations within the scope of their responsibilities.

Article 10 The provisions shall be implemented from September 30, 2022.

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