How should design companies promote digital transformation?

Our country has achieved the first century -old struggle goal. We have built a well -off society in the Chinese land and established to the middle of the 21st century. We must build a strong and beautiful socialist modern power of the rich, strong, democratic civilization. Under the situation of "accelerating digital development and building digital China", the construction industry as the pillar industry of the national economy is also the main force of digital transformation.

In the era of digitalization, construction enterprises must first change traditional thinking. For decades, high investment and high -produced non -intensive thinking and development methods have urgently needed to change and upgrade. To achieve high -quality development in the construction industry, it is necessary to seize the historical opportunities of the current "new infrastructure", and at the same time dig deep into digital building potential. Different industries and enterprises should based on their own actual situation. From their respective perspectives, positioning, and methods, digital building potentials, taking digital construction shuttle, improving the leapfrog development of enterprises in the trend, and helping the construction industry's high -quality development.

The digital transformation of construction companies in the industry's digital transformation is the first to transform the concept, and the second is that consciousness must be in place. The concept changes. If the consciousness is not in place, it is not the opportunity to recognize this. It is a new opportunity for the development of the enterprise. With the concept, realizing it, we must also ensure that the technical ability meets the standards and can support the realization of ideas. In the final analysis, people are in the end, and the first is a person's recognition.

The construction industry has its own characteristics. The entire industry chain is long, the investment is large, and the construction cycle is long. At the same time, there are the most important features: a project only produces only one product during a production cycle. It is isolated. This is particularly easy to form information islands and it is not easy to connect horizontally. Vertically, due to the historical system along and the long -term use of traditional data processing and management methods, the same systematic, global, and standard top -level design management is generally lacking. The smooth "interconnection and interoperability" leads to the lonely island. After the formation of information islands, it is difficult to break. It can be said that this is a very realistic issue that currently exists in the entire construction industry. Now we have a lot of resources, just like coal or oil, but the burning value is not enough, and it is not well transformed into other energy sources. In the long -term development of the construction industry, our various practices are rich, but they are not used to do everything, because each building is the only work, exist in isolation. Formation of public big data such as cleaning, etc. It is an ideal state and the value of digitalization to be realized. Of course, the existence of this real problem is not only technical issues, but also related to systems and systems.

In addition, we need to pay more attention to the construction industry enterprises and the level of development are uneven. Some may have reached the industrial 4.0 stage, and some still stay in the era of industry 2.0, and the gap is very large. At the same time, the regional gap is large. These are issues that need to be faced in the digital transformation of the industry.

The key points of digitalization of enterprises

In my opinion, one of the keys to the development of construction enterprises is to pay attention to customer experience. Here are two aspects: one is to enhance the customer experience through digital technology; the other is to keen perceive customer needs. In digital buildings, through the digital cramps that are maximized, the digitalization, onlineization, and intelligence of the whole process, full elements, and participants are realized, providing customers with visible experience, display as soon as possible, display is control, display can be comparable to comparable to the display, and the display is comparable to comparable. Selected, through digital twins to realize the visualization of the entire process, support leadership intelligent decision -making, reduce decision -making costs, and shorten the decision -making cycle is a new customer experience.

In addition to providing a visual experience, the application depth must continue to extend. For example, how to achieve refined management of projects through digital twins and control the completion of projects, such as quality, effect, progress, cost, etc. In terms of application width, different needs from projects to building complexes to cities. It should be said that different projects have completely different requirements for virtual digital workload. For example, at the urban level, we estimate the entire city. The data shows the order of the order of each building, which is a unit of 100 million. If it continues to refine, the control of the city reaches the degree of budgets, that is, the units of 10 million; If the budget level is reached fine, and the cost control to the budget through digital twins to ensure the fineness of future investment, it may reach the accuracy of one million yuan and 100,000 yuan. For digital buildings, this magnitude may be geometric levels. The increase in numbers, the difficulty brought by it, and the technical requirements for hardware and software are increased in geometric levels. This is a very big challenge and the potential of digital buildings.

At the same time, the needs of customers are always there, and they must be keen to perceive customer needs, and the charm of digital buildings is also here. If the first two stages of digital buildings are achieved in synergy, the third stage is innovation. As for how to innovate, innovate, and what models of innovation, these should be deeply considered according to their respective situations. The most important thing is to sensitively perceive customer needs, turn customer needs into your thinking, and then become your products. This cycle is fast. Of course, digital buildings provide a digital environment for this process.

In addition, it is necessary to pay attention to the digital transformation of the technology industry's own technology. The construction industry construction technology has undergone the western industrial revolution. Since the construction of the first concrete skyscraper in the United States, it has been obvious to the development and progress of construction technology since entering the modern construction stage. It is currently very mature. Especially after rapid development in recent years, my country has achieved unprecedented achievements and development, and the overall level is approaching developed countries. Facing the wave of digitalization, how my country's construction technology is digital transformation, including how to digitize the process method, etc., these are all realistic topics in front of us. Digital corporate practice

In the tide of digitalization, the design enterprise as the leading digitalization of the construction industry is responsible. We pay more attention to the application of digital buildings in the design field, especially the customer experience, its own product transformation and upgrading, and the digital construction of the design institute.

The first is the problem of human beings, that is, the needs and shaping of digital transformation on digital talents. The construction of talent echelon must obey the trend of the times. The construction of contemporary talent echelon must be marked with digitalization. When building a talent echelon and a talent reserves, enterprises must pay attention to the cultivation of digital consciousness, change the concept of people, and set a good consciousness for him, so that he is good at discovering and insight. The technology combines his concept and consciousness to form new productivity on the basis of finding problems. At present, we have established collaborative goals for strengthening design collaborations, focusing on two -dimensional and three -dimensional coordination; emphasizing the positive BIM rate, in actual combat, the positive BIM rate is required to reach 20%, and we will strive to be 30%to 40%. In the current short design cycle, this ratio is still difficult to do, but always insisted on doing it. The purpose is to have your own experience in digital buildings. Get the first -hand information. Through this process, problems and problems and problems and problems There is something to master, mastering the true knowledge of digital applications, and forming its own data resources.

In terms of hardware facilities, we are currently under construction of digital design institutes, including all branches closely combining digital architectural design institutes with digital products at the beginning. After a few years, we will go to a digital upgrade, which is also some of our attempts now.

Digital transformation is the general trend, and it is also a key to the second century development. By digitalization, design companies will do something. (The author of this article Jin Jiang Department Zhongjian Huaxia International Design Co., Ltd.)

Source: "China Survey Design" magazine

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