iPhone14 pre -order tonight, what new opportunities do the function upgrade bring to the A -share "fruit chain"?

21st Century Business Herald reporter Zhang Sannan Profile reporter Zhang Zitong Shanghai report

At 1 am on September 8th, Beijing time, the highly anticipated Apple conference was held as scheduled. Apple Watch Series 8, AirPods Pro's second -generation, iPhone 14 series and other products appeared.

iPhone 14 is still the focus of market attention, especially the "smart island" feature unique to the iPhone14PRO version is quite eye -catching. It is considered to be Apple's rare highlights in recent years.

Apple China ’s official website shows that the iPhone 14 series will start pre -order at 20:00 on the evening of September 9th, of which the three models of the iPhone 14, iPhone 14 Pro, and iPhone 14 Pro Max are released on September 16th, and iPhone 14 Plus is 10 at 10 at 10 Sale on the 7th.

Data from the e -commerce platform show that as of 19:00 on the evening of September 8, the four models of the iPhone14 alone on the Jingdong platform have exceeded 1.6 million.

Judging from this data, although the current demand for consumer electronics is sluggish, Apple's appeal still cannot be underestimated.

Focusing on the capital market, the sales of Apple also affect the performance of related industrial chain companies. Combining the function upgrade of this Apple mobile phone, which links of the industrial chain are worthy of attention?

New opportunity for fruit chain

In terms of features, iPhone 14 has many upgrades compared to 13, including chips, optics, communication, screens and other fields.

At present, there is no Apple mobile phone chip in the A -share market. In terms of communication, iPhone 14 supports the entire satellite communications in the United States and Canada, and has not landed in the Chinese market.

In addition, the shooting of the iPhone14 series and the screens of the screen have improved significantly, and these two links are actually closely related to listed companies.

Specifically, in terms of previous photography, the entire iPhone14 aperture is upgraded from F/2.2 to F/1.9, and supports autofocus. The 3D structured light module area of ​​14 Pro/14 Pro Max has been further reduced, and the first support of the aura island function support , Blend the front bangs area with the information display, and implement a full screen display through the form of software;

In terms of post -camera, the main camera of 14 Pro/14 Pro Max is upgraded from 12 million pixels to 48 million pixels, and supports sports mode video shooting. The anti -shake technology has been upgraded.

In terms of screen, the LTPO material makes the iPhone finally have a frequent display function. The two models of 14Pro/14 Pro Max use the new super -visual leather oment XDR display supporting Promotion technology. This display also brings the same HDR peak brightness as the Pro Display XDR display, which is also the highest outdoor peak brightness of the iPhone to date: A maximum of up to 2000 Nit.

From the perspective of the main supplier of the Apple industry chain, the most concerned about optics is undoubtedly the iPhone14 series lens supplier Shunyu Optical (02382.HK). Earlier, Tianfeng Securities analyst Guo Mingzheng said that Shunyu Optics has become the largest 7P wide -angle lens supplier of Apple iPhone 14 series, and the supply ratio is significantly more than Dili Guang and Yu Jingguang.

Shunyu Optics mainly focuses on the application fields of optoelectronic -related products that combine optical, electronics, algorithms and mechanical technology: such as mobile phone lenses, digital cameras, vehicle imaging and sensing system lenses, VR/AR and robotics lenses. The company has publicly stated that communication with "North American customers" has made progress smoothly and began to participate in new mobile orders.

Guo Mingzheng further pointed out that Shunyu Optical's high-end wide-angle 7P lens used for two iPhone14 PROs and two lower-level wide-angle 7P lenses used for two iPhone 14, the shipment proportion is 50%-60%, 55%-65%, respectively The proportion of the supply of Dali and Yu Jingguang is slightly the same.

In addition to the above companies, A shares also have fruit chain optical companies. Open source Securities pointed out that Crystal Optoelectronics (002273.SZ) has launched new products absorb reflected composite filtrates in recent years, and semiconductor optical processing is performed on the basis of infrared cut -off filter to reduce the reflection and reflection of the light at the bottom of the filter to improve the imaging imaging quality. In addition, the company also provides products such as micro -prism modules, camera cover plates, back cover gradient film, etc., and the value of the single machine has gradually increased.

In the first half of this year, the company realized revenue of 1.884 billion yuan, an increase of 9.54%year -on -year; net profit of home mother was 245 million yuan, an increase of 40.22%year -on -year, and the profit growth rate was significantly higher than the income growth. Its semi -annual report pointed out that the company has continued to strengthen its stickiness with "North American customers", which has achieved share increase in large clients and expanded product categories.

In terms of screen, according to previous media reports, there are three iPhone 14 series panel suppliers, namely Samsung, BOE (000725.SZ) and LG Display. Among them, Samsung Panel's 82%share, LG Display panel share accounts for 12%, and the remaining 6%are provided by BOE.

According to the analysis agency RUNTO Loto Technology released in July, the OLED panel produced by BOE (BOE) passed Apple's certification and will confirm the supply of iPhone 14. BOE invested mass production in July and will start in batches in September. It is reported that it is expected to ship at least 5 million pieces during the year. The dispute between high -end machines, Apple or Huawei?

In fact, behind the market's high attention to the Apple conference, in addition to the "eye -catching" effect of Apple's own, the continuous downturn in the domestic consumer electronics market in the first half of the year is also a major cause.

According to the "Analysis Report on the Operation of the Domestic Mobile Market in June 2022" released by China Xintong Institute, from January to June 2022, the total number of domestic brand mobile phone shipments was 115 million, a year-on-year decrease of 25.9%, and the total number of new models of listed models was 192. A year -on -year decrease of 1%. The penetration rate of the mobile phone market has been topped.

Under the economic downturn, the two main high -end mobile phone manufacturers of Apple and Huawei have recently released new products, and the "bright sword" has a significant situation.

On September 6, Huawei held the Mate50 series product launch conference. The long -standing "Mate" series returned to the rivers and lakes, and Huawei, who started the communication business, emphasized the satellite communication that "break up the sky" in this conference. Function.

According to Yu Chengdong of Huawei executive director, terminal BG CEO, and smart car solution Bu CEO, Huawei Mate 50 and Huawei Mate 50 Pro will break through the ground network restrictions and become the world's first mass smartphone to support Beidou satellite information. In this way, even if the user is in an environment where there are no ground network signals such as the deserted area, the crowd of the sea, and the earthquake rescue, the text and location information can be sent for help at any time, and the trajectory map is supported by multiple positions.

However, the actual application effect of this function still needs to be tested in the market. According to the official information of Huawei, satellite communication only supports sending messages, does not support receiving, and needs to be used in an open and unobstructed environment. In addition, it should be noted that the launch of this function is absent, and the support of HOTA is required for the future, and it is limited to mainland China (excluding Hong Kong, Macao and Taiwan).

Guo Tianxiang analyzed that Huawei's brand tension in the high -end market is still very strong, and many high -end users recognize Huawei. The previous Mate users were almost reached the stage of changing, with the help of festivals, and there were certain gifts. So this time and sales are okay. However, it still takes more time to return to the situation of resistance to the apple.

In addition, the powerful market toughness and comprehensive category layout of Apple mobile phones still make the outside world look forward to its future performance.

According to report data released by market research institutions Canalys, in the second quarter of 2022, the global smartphone market shipment decreased by 9%to 287 million units year -on -year, but at the same time, Apple rose against the trend. The global smartphone market shipments were 49.5 million units, an increase of 8%year -on -year, and the market share of 17%ranked second.

A consumer who has used a domestic low -end brand mobile phone for many years told reporters that he will consider buying iPhone 14 Pro products during this period, and this is mainly due to Apple's perfect ecosystem construction. Painting and brushing dramas are my daily habits, but I have been using mobile phones in Android before. This time I hope to change to the new iPhone. The linkage between device will be much more convenient in the future. "

In fact, the demand for changing is one of the market opportunities aimed at Apple. Southwest Securities believes that Apple's future highlights are mainly due to the high penetration stage of smartphones, and the average changing cycle of consumers is stretched, but Apple still firmly occupies the main share of the high -end market. Increasing the growth (the only one among the top five manufacturers), one of the most benefiting mobile phone manufacturers under the change of Apple or mobile phone competition.

Back to the A -share sector, the life of the fruit chain company was not good in the first half of this year. Wind data shows that since the beginning of 2022, the Apple Index has fallen by more than 20%. Among the 47 fruit chain companies, 20 net profit growth in the first half of this year declined, and 5 companies have turned a turnaround year -on -year.

Can Apple's iPhone 14 inject a punching agent into the sluggish market?

With the peak consumer electronics sales season in the third quarter, domestic institutions are still very optimistic about the driving effect of Apple's new machines. Xiangcai Securities said that because the iPhone still has more than 700 million potential replacement users, iPhone sales are expected to increase slightly. Benefiting from Apple's supply chain management strategy, the supply share of domestic manufacturers in the fields of panels and entire machine assembly is expected to increase significantly. This year's innovation of iPhone's new machines will also bring incremental demand for fruit chain manufacturers.

China Merchants Securities Research Report pointed out that after the large adjustment of the domestic apple chain since the beginning of the New Year, the dynamic valuation of the earliest in the early 15-20 times, in a relatively low position, especially participating in future innovation, share and category, it is still in A high -quality company that expands and has cross -border to automotive electronics tracks, the value of low layout is prominent.

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