One of the seven apples comes from here, Luochuan Apple landed on Pinduoduo Super Agricultural Festival

Every seven apples in the world are from Shaanxi, and they are well -known for the Luochuan Apple.

Luochuan, located in the core area of ​​the Weibei Loess Plateau, has unique natural resources. Because of its deep soil layers, moderate altitude, long sunshine, day and night temperature difference, it is fully in line with the seven indicators of high -quality apple growth. Luochuan Apple's non -copyy taste and quality, thus enjoying the world.

▲ Luochuan apples are gorgeous, good quality, and world -renowned. (Photo by Miao Yan, a reporter from Yangguang.com)

In September of Golden Autumn, it is the season of the mature harvest of the Luochuan Apple. The "top flow" of the apple world also appeared on the fourth Agricultural Festival of Pinduoduo. As a well -known local brand in Luochuan, the employees of Pinduoduo's head merchant "Wang Shopping Apple" are busy picking, sorting, packaging, and delivery. quick.

Technical innovation and quality-

Intelligent screening is CT, one "ID" can be traced

Entering the production workshop of Wang Woors of Luochuan County Wells Overseas Outlier, there is a busy scene in front of him.

"Family people go to take pictures with confidence. Our apples are crispy and juicy. Each has a QR code, and the source of the e -commerce team is recommended to netizens. Behind him, more than a hundred workers are busy using the intelligent selection apple to sort, label, and pack them, waiting for express delivery.

▲ The employees of the "King of the King" in Luochuan County are broadcasting live on the e -commerce platform. (Photo by Miao Yan, a reporter from Yangguang.com)

"Apple is planted well and managed well, and always puts the quality first in order to sell well!" Wang Chao, the person in charge of "Wang Shopkeeper Apple", introduced that the company built 9,200 square meters of dustless processing workshop. In order to allow consumers to eat fresh apples throughout the year, it is inseparable from intelligent modern storage and full -process cold chain transportation technology.

"Our digital intelligent gas -tone library has a capacity of 23,000 tons. It adopts the most advanced physical preservation process in China. The control parameters (temperature, humidity, CO₂, O₂, C₂H₄) are automatically controlled by the computer. This is avoided to avoid it. The interruption of manual control to the storage environment, the Apple storage period can reach 10-12 months, which can realize the non-gap supply all year round. "Wang Chao further told reporters that Apple needs to do it in advance before entering the warehouse. Good storage pre -cold in the early stage, remove the field heat carried by the fruit, and the consequences of the entry of the warehouse drop to the storage temperature, so as to maintain the fresh quality of the fruit.

At the same time, "from Apple's harvest, grading, packaging, pre -cold, storage, to transportation, sales, etc., a complete set of cold chains have been established to maintain a certain low temperature from production to sales, extending the shelves, extending the shelves, extending the shelves In the period, ensure the height of the quality of the fruit. "Wang Chao said.

▲ The smart apple of the "King of the King" is sorted out of the production line. (Photo by Miao Yan, a reporter from Yangguang.com)

In addition to intelligent warehousing and cold chain technology, "A French Mindu Dual Channel 4.0 smart apple sorted production line that the company introduced can do 'CT' for each apple and continuously control the quality of Apple." Wang Chao told reporters that reporters told reporters This fully automatic intelligent screening production line can take photos from all angles to calculate the scar, mildew heart disease, gloss, sweet acid content of Apple, and then the intelligent grading of the automatic induction system Uniform, uniform head, appearance and taste have reached high quality.

While ensuring the quality of the apple, the shopkeeper did not forget to reassure consumers. The reporter noticed that each apple has an agricultural product qualification certificate and an independent identity logo. After the consumer scan the QR code above, consumers can directly trace the source of the Apple throughout the process. Including the entire process of fertilizing, flowering, flowering, pest control, bagging, picking and loading, and warehouses during the production process of Apple, it truly realizes "rest assured and rest assured."

It is understood that in 2021, the shopkeeper sold 83,000 tons of Luochuan Apple, focusing on healthy, green and organic selling points. At the same time, rely on Pinduoduo and other e -commerce platforms to increase the popularity and sales of the product.

I have to say that good apples are inseparable from innovative development. Only by breaking the thinking of thinking, work inertia, and path dependence, with the power of economic management, technology and business model innovation, focusing on key links such as sorting and sorting, refrigerating and cold transportation the road.

Embrace e -commerce to taste sweetness--

Platform helps to prepare for the agricultural goods festival to enhance the reputation of brand agricultural goods

With the rise of e -commerce, many people put Luochuan Apple on the Internet. "E -commerce platforms have brought changes to the Luochuan Apple industry." Wang Chao said.

It is understood that before 2014, like most junior agricultural products across the country, fruit farmers sell finished fruits in the field. Large enterprises will be sold throughout the country through distributors. Difficult to directly connect consumers. In 2013, the Luochuan County Government used "Luochuan Apple" as the main brand, developing the local e -commerce industry, and driving the industry's transformation and upgrading. Data show that in 2014, the sales of Luochuan Apple were 4 million yuan in online sales. By 2021, the online sales of Luochuan Apple reached 1.25 billion yuan, and the brand value ranked first in the country's fruits, reaching 68.7 billion yuan.

As a post -85s, Wang Chao was such a young man who took the e -commerce express. He said, "Choosing the right platform is very important. Pinduoduo has started to do agriculture. It has support for agricultural products. Our apple itself has high quality. With the help of the platform, our sales have risen year by year."

"Like this time Pinduoduo Agricultural Festivals, the official has given a lot of support. The store products have increased from 3,000 orders to tens of thousands of orders through 10 billion subsidies and the traffic of the agricultural goods festival. The popularity and sales of the brand. "Wang Chao said excitedly. ▲ In the workshop of the "King of the King", the workers were packaged to participate in the Pinduoduo Agricultural Day. (Photo by Miao Yan, a reporter from Yangguang.com)

Wang Chao told reporters, "For this agricultural festival, we remind users of the agricultural goods festival with the pop -up function, and start some products or all the products discount in the mall area; Place orders. At the same time, through the social live distribution system, start the preheating publicity of agricultural goods festival, and then use live broadcasts to carry out marketing to improve the benefits of the agricultural festival. "

"Good agricultural goods like Luochuan Apple must not only produce, but also sell them." The person in charge of the Pinduoduo Agricultural Festival introduced that since August 2019, Pinduoduo has held the Agricultural Fair for four consecutive years. The production area has expanded from 500 in 2019 to nearly 2,000 today. In addition to continuing to invest 10 billion subsidies and spikes such as the "zero commissions" of agricultural products, this time the agricultural product will also cooperate with nearly ten counties (cities) in Hubei and other places to carry out live broadcasts to help farmers and drive the advantages of driving advantages. The sales of agricultural zones increase the reputation and influence of brand agricultural goods and landmark agricultural products.

▲ Pinduoduo has held the Agricultural Fair for four consecutive years.

In the past 10 years, Luochuan Apple has taken advantage of the e -commerce platform to take advantage of the standardized production, refrigerated and cold chain, classification to variety improvement, deep processing, brand marketing, etc., and conducted a digital change in full links, so that Luochuan Apple The industrial chain is more complete, the level of the entire chain has continued to improve, and the continuous expansion of industrial benefits has also led local fruit farmers to have a new way to get rich.

Farmers' rich fruit-

The red fruit plugged in the technology "wings" helps farmers to increase their income to Powugas

In Luochuan, Apple is the "rich fruit" of the local people. The county is 640,000 acres of cultivated land. Among them, Apple has 530,000 acres, with a per capita of 3.3 acres. It ranks first in the country. The income of more than 95%of Luochuan farmers comes from Apple and is a demonstration county in the "one county and one industry" in Shaanxi Province.

"To work here, it is easy to take care of the children, and the income is stable." In the "Wang shopkeeper Apple" workshop, sorting worker Zhao Mailing was sorting the box in an orderly manner. She told reporters that her child is now going to school in the county. She goes to work in the city too far. She is stable every day here, and her life is good.

Wang Chao said that as of now, the company has driven 5,800 people's employment, which can increase income of 20.88 million yuan for fruit farmers a year. This has played a strong role in the development and growth of the collective economy and local fruit farmers' income gains.

▲ Luochuan Apple Industry Base (Photo by Miao Yan, reporter from CCTV)

In addition, in recent years, in accordance with the principles of "government support guidance, focusing on new operating entities or industrial consortia", Luochuan County has conducted digital transformation on the Internet of Things orchard, standardized orchard, and Apple Park to build a smart orchard to achieve precise perception of accurate perception , Automatic decision -making, intelligent control and implementation, promote the transformation and upgrading of the Apple industry chain, and achieve refined, efficient and green development of the Apple industry.

Planting an apple, the rich people. The Luochuan County Party Committee and County Government will also focus on building a strong county in modern fruit industry, work hard in the transformation and upgrading of the Apple industry, do a good job of pre -production and finishing, promote the increase in the value of the entire industry chain, promote continuous increase in fruit farmers, and continue to promote the Luochuan Apple industry Develop towards high -quality.

Source: Hebei News Network (correspondent Li Kang)

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