Apple touch fish iteration, who can block the iPhone14 harvest?

Source | Tech Planet

Wen | Yang Xiaosi

On September 8, the "Technology Spring Festival Gala" came to an end, and the Apple iPhone 14 series finally unveiled the veil.

In the past few months, iPhone 14 has created nearly a thousand Weibo hot search. However, many hot search did not guess. For example, the price increase in rumors did not appear, and the iPhone 14 still increased the price without price. Function. There is also a rear camera from 12 million to 48 million pixel sensors, which is also a surprise for many users.

Other upgrades such as satellite communication, A16 bionic chips, ESIM cards and other expected upgrades have also hotly debated the iPhone 14 series. Compared with the iPhone 13, which has been sold for a year, the iPhone 14 series with the traditional iPhone of Fish Touching Fish should not be unexpectedly sold.

Huawei Mate 50, who is opposite, released 2 days in advance. The start of the satellite communication ability is a highlight. Although it also obtained a daily appointment volume of 2 million, the gap caused by other subjective and objective factors also makes it difficult for the Mate 50 to heat up iPhone 14.

Judging from the situation of Tech Planet's visit to Beijing's mobile phone experience store, the popularity of the two is also a bit clear. In the Huawei flagship store of Sanlitun, although there are already new Mate 50 machines, there are no crowds of people, and there are not many oxes at the door. In Apple Sanlitun Apple Flagship Store, it takes the number to wait until the 16th to have a real machine experience, but there are already many oxen hovering at the door, and connect with consumers who intend to buy new models. Some scalpel mentioned that the first -day PRO system estimates that the price increases by 2,000 yuan, and the price increase amount of other models is unknown.

Picture note: Sanlitun Apple and Huawei flagship store.

According to Yuanchuan Commercial Review, the total number of iPhone14 was as high as 95 million in the early days, while Huawei Mate 50 predictions were only 6 million. Huawei, who has a battle with Apple, is still in the event of an expected sales volume, and other people are still in high -end domestic Android manufacturers, which is even more difficult to compete with iPhone 14.

In the past year, the domestic Android mobile phone camp has not been too "capable" models, and the appearance of iPhone 14 means that a more powerful opponent has appeared. The edge of the sharp sword in Apple has passed the "chill" to the "chill" to the "cold meaning" to Every domestic Android mobile phone manufacturer.

Can't Apple's innovation do not come?

In the past year, the iPhone 13 has almost achieved a common food for high -end markets. The maximum monthly sales of more than 20 million units also allowed Apple's market share from 57%in Q1 in 2021 to 62%of Q1 in Q1 2022.

Not only is the exchange rate change factor, which makes the iPhone 13 cost -effective, which also has Apple's innovative blessings. Back to the update of the iPhone 14 series, the most eye -catching innovation is undoubtedly the "smart island" function.

After Apple released this feature, the network instantly stirred multiple reactions. Some people marvel at this innovation too spiritual, because regardless of the pill screen or bangs screen, in fact, it still occupies a certain proportion of the screen, causing the visual screen to display "defect". However, the "smart island" function of the PRO series directly turns this defect screen into a place where common information notifications, and another way becomes waste into treasure.

Of course, the market also has a dismissive voice. For example, Luo Yonghao, the founder of the former Hammer Technology, commented on the circle of friends: "Why can't you think of such a clever trick? The front camera, and the hidden front camera of the visual perfect screen, why do you do this kind of painting on the face, and then adjust the color of the shit to the same as the foundation? "

ZTE's mobile phone also took the opportunity to mocked Apple secretly, Weibo released the copy of "No Island, Complete Circle", and matched the ZTE AXON 40 picture. This phone uses the screen camera technology to achieve a full screen to a certain extent.

In fact, this is not necessarily the weakness of Apple's innovation. In terms of more comprehensive screen technology, mobile phones currently adopted by this type of technology are basically abandoned in front selfies. The core reason is under -screen technology. At present, the imaging quality problem of the front camera cannot be solved.

A more rational voice believes that "smart island" is the best solution to solve the choice of bangs screen and pill screens, and this technology is difficult to imitate. Zhu Haizhou, the product manager of OPPO ColorOS, said on Weibo:

The cost behind the smart island is not low, which is equivalent to the refreshing and redemption of the original notification system, card, and pop -up window control in the system. Fortunately, the number of models of Apple each year is limited, and the cost is large, but it is controllable. Android is different, and not to mention the machine made by a manufacturer, and the folding screen shape of the folding screen under the bangs screen is difficult to perfectly adapt to all machines. UI consistency is also a big problem. Essence Today, you will see notifications full of various era characteristics brought by different apps on Android, control and Toast hodgepodge. The beauty of apples lies in the same. Android copied, rare essence.

Many professionals also made similar remarks. A product manager of a large Internet factory told the TECH planet that the SmartBar of Meizu should be the earliest mobile phone to practice this idea, but the effect is different. There are also vivo mobile phones. There are similar functions. It can only be said that Apple has the best effect, redefining the function innovation of "smart island". Where should the domestic Android phone innovation be innovative?

From the perspective of the innovation of domestic Android phones, in addition to Huawei ’s self -developed underlying innovation such as Hongmeng system and“ folding wings ”, other home innovation stays at the application level. In fact, at the software level, it has not been refreshing in China for a long time in China.

Domestic Android mobile phone manufacturers who have nowhere to roll are currently competing for internal force in 3 directions.

The first is the imaging system. Among them, OPPO and vivo choose to advance from the level of the hardware chip and independently develop the NPU of the image chip. OPPO released Mariana Marisilicon X chip in December 2021, which is applied to Find N, its first folding screen product. In September 2021, vivo released a professional image chip V1. These NPU chips assisted CPUs for AI computing, which can improve the real -time preview of smart machines, automatic adjustment exposure and shooting 4K night view videos.

Although Xiaomi released the surging C1 image processing chip on its Mix Fold in March 2021, this image processing chip was not applied to more models in the future. In 2022, Xiaomi's image strategy attaches more attention to the product level. Xiaomi Mi 12 S Ultra cooperates with Leica, the hardware configuration of the foreign Kasony IMX989 and the blessing of the night 枭 2.0 algorithm, winning the championship in the image system in the first half of 2022. In the second half of the year, the "XMAGE" image system that Huawei Mate 50 has just released continues to roll. How OV Glory follows up is worth looking forward to.

The second is to fully promote the folding screen mobile phone to seize the market. In this "unsuccessful dispute" that lacks Apple folding machine, domestic Android mobile phone manufacturers run in the non -main battlefield. In JD.com's sales rankings in August, Xiaomi MIX Fold2, Huawei Mate XS2, and Vivox Fold are the top three models of sales. Their sales are 10,000, 7,000 and 6,000, respectively. The volume is not particularly high, but it can help domestic Android mobile phone manufacturers to establish a high -end image and increase the price card range.

The third is to continuously launch highlights such as fast charge and high brush. iPhone 14 still uses 20W fast charge technology two years ago, which is not enough in today's market. In mid -2022, True GT NEO3 launched a 150W speed in seconds, achieving a 5 -minute speed of light 4%. At the same time, OPPO released 240W super flash charging technology, which can charge 4500mAh battery to 100%in 9 minutes.

At present, compared to the iPhone14 or 60Hz, 14 Pro only brushes 120 Hz. The domestic Android flagship machine basically achieves a 120Hz high brush. In order to solve the problem of high power consumption brought by high -brushing screens, the LTPO adaptive dynamic dynamic has been developed Refreshing rate technology.

These functions of Android flagship machines do belong to the innovation of "can't go back". The iPhone generally delays one or two generations to upgrade these capabilities. The digital blogger "Whale Rescue" told the TECH planet, the main reason is that Apple chose gradual innovation. With its system and hardware advantages, as long as it is not radical and does not make mistakes, they can eventually use experience to defeat the parameter party.

Due to the lack of underlying differentiated advantages, the upper -level innovation is bolder due to the lack of underlying differentiated advantages. For example, regardless of Huawei and iPhone, they did not use fast charges of more than 100W. Realme, the young brand, was not afraid of risks, and took the lead in applying 120W fast charging.

Underground innovation or the field of Android camps must also be in the field, because each of which has further brought huge income. For example, OPPO's Mariana chip has improved its Find series of photos; Huawei Hongmeng 3.0 has a small innovation that can save 20G storage space. These upgrades can usually win the recognition of users.

Turn on Apple Sniper War

Having said that, there are a lot of iPhone14 slots this year, the 60Hz refresh rate, 20W fast charge, and still not worthy of the charger, even the smart island is also exclusive to the Pro. Apple, who lacks powerful competitors, has not been positive for hardware upgrades, but the pace of making money is accelerating.

Typical, such as Apple, is still making money in the ecology. Looking at the APP Store search advertisement launched in June 2021, according to a large Internet factory source revealed to the TECH planet, this business has already created 4 billion revenue so far in China. "For example, the Dada APP of the JD Department, almost every month in a large agent, the amount of investment is more than 2 million yuan." Now Apple is still preparing to go online to search for advertisements to expand more revenue methods.

This means that the iPhone series of mobile phones also make Apple's ecology a super efficient banknote printing machine.

When Apple siege the city in the global market and earn most of the profits on the market, domestic smartphone manufacturers also set up defensive positions everywhere. /Offline store discounts are promoting, and they are still learning Apple's play to snip Apple. The main thing is to establish an ecological position. The position established by domestic manufacturers may not be as good as Apple, but it is also a must.

OPPO released its self -developed cross -end system "Pantanal" on August 30. This system aims to link IoT devices such as mobile phones and cars. Honor CEO Zhao Ming also attaches great importance to the development of Magicos. In an interview with the product, it is very confident to build a system that uses the smoother and smoother system, and it is very confident that it will be more confident in surpassing Apple in the future.

On the other hand, it is to go out, offensive is the best defense to break into overseas markets. Xiaomi once became the second largest mobile phone manufacturer in the world in mid -2022. The domestic market sales did not enter the top three, mainly relying on international markets such as India and Europe. OV is not a strong point, mainly in Southeast Asia and Europe. Honor officially proposed a plan to enter Europe in 2022.

This apple sniper war is difficult to stop Apple's sales in a short time, especially the iPhone 14, which is about to enter the market, and the iPhone 13 that reduces the price. After all, Apple has just broken its own records. The latest data released by the statistical agency SA shows that Apple's sales in the second quarter were as high as 47.5 million units, which is the second quarter of Apple's best sales in the past 10 years.

At the same time, the report released by Canalys showed that in the second quarter of 2022, global smartphone shipments fell 9%year -on -year. It can be said that when the consumption of global intelligent machines is sharply contracted, Apple may not be affected too much, but Android phones have not yet achieved a real high -end. In the next year, it is destined to challenge difficulties.

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