Shenzhen high -growth enterprises expand new markets with new technologies and new products
Author:Shenzhen Special Economic Zone Time:2022.09.09
To make a new style of audio products, the Cat King's audio won the new generation of the post -90s and post -00s; from the extension of the charging treasure to the 5 major types of smart terminals, Zhumang Technology creates a shared intelligent industry ecology; Breakthroughs have been made in the field of new materials, and scientific research results have been transformed ...
虽然受疫情影响,但得益于深圳良好的市场环境、营商环境、产业政策,特别是深圳今年相继落地的5个“30条”政策支持,深圳企业坚持自主创新,通过研发新技术、新Products, expanding new models and new markets, showing strong toughness and high growth, injecting full vitality into the industrial economy.
New business model help consumption upgrade
Entering the Shenzhen High -tech Park in Nanshan, ZTE, Skyworth, TCL Technology and other companies are very eye -catching. However, many "little giants" enterprises hidden in major buildings are also not to be underestimated. Bamboo Mang Technology, which is a leader in the shared charging treasure industry, is one of the special existences.
In just 5 years, this employee's average age of less than 28 years of age has developed and developed the hard strength manufactured, the "sinking eight line" market strategy, and the business model of choosing an agent. The Red Sea stood out, winning the favor of capital, breaking back against the trend, and ranking among the front -line mainstream markets.
Earlier this year, Zhumang Technology mergers and acquisitions of street electricity has established a more complete "proxy+direct -operated" channel model. With a total of 400 million users and 100 million monthly lives, it has penetrated 2,800 districts and counties. While living in the original sinking market, it is a foothold in large and medium cities.
After the intelligent manufacturing strength is further consolidated, Zhumang Technology is closely laying up more innovative smart hardware terminals. Not long ago, Zhumang Technology released new investment promotion products: charging, storage, retail, travel, and entertainment, officially launched a new 5N strategy.
"The future of shared charging treasures is not the future of Zhumang Technology. Take Mang Technology as a manufacturer and operator of innovative consumer scenarios in the intelligent terminal of intelligent terminals. It will continue to help consumption upgrade with high -performance technology products and new business models." Liang Kai, CEO of Zhu Mang Technology, told reporters that Zhumang Technology will continue to deploy all consumer formats such as charging, travel, retail, entertainment, storage, and continue to broaden the industry track with "Internet of Things+new consumption".
Close to consumption upgrade and innovate
As long as the audio is mentioned, as the founder of the well -known brand Elvis sound, Zeng Dejun, 66, is endless and danced with eyebrows. In the old -fashioned industrial building of Nanshan Science and Technology Park, Zeng Dejun's office was crowded with various large and small audio equipment.
Zeng Dejun wore a jacket and looked like a trendy photographer. However, there was no photography lens in his pocket, but a small sound that was pulled out like a change.
Facing the changes in the consumer market, Cat King's audio has increased market research and launched technology products that are more in line with new consumer groups. "Under the general trend of consumption upgrade, users' needs for audio have been upgraded from the original functional requirements to individual needs, plus new retail, life aesthetics and other windows, and Cat King's audio has launched more new products." Zeng Dejun said.
He revealed that, for example, the company launched the "Little Prince" series, sold 30,000 units in the month of listing, and another upgraded new product will be sold more than 70,000 units again, and the highest peak monthly sells more than 100,000 units. Last year, Cat King's audio sales reached 300 million yuan.
"Shenzhen has a good innovation and entrepreneurial soil, especially the complete industrial chain, which provides a strong motivation for enterprise innovation and development." Zeng Dejun said that the epidemic has a certain impact on enterprises, but the five "30" launched by Shenzhen one after another must definitely The degree relieved the operating pressure of the enterprise. He said that he will continue to increase research and development investment and launch more innovative products to expand the market. At the same time, to open new models such as live broadcast and goods, the products are better sold out.
"Tsinghua Gene" Shenzhen "germination"
In the field of new materials, more and more local companies have emerged in Shenzhen. Shenzhen Langdu Biomass Materials Co., Ltd., which has been developed for long -term high -end biomedical materials, is one of the best.
This company with "Tsinghua Gene" was founded in 2010 by several doctors of Tsinghua University, with a cumulative financing of more than 470 million yuan. The company has been committed to the research and development and industrialization of high -end biomedical materials in the fields of wounds, oral, nerves, digestion, etc., and has successively applied for 105 domestic and foreign patents. It has obtained 68 authorized items. Some core products have obtained medical device registration certificates and sold.
Dr. Zhen Dingding, chairman of the company, said that after 8 years, the company's double -layer artificial leather repair material has been developed by the III medical device registration certificate approved by the State Drug Administration (NMPA) in August 2017 to fill the domestic gap. At present, after more than 5 years of marketing, the artificial leather has become a leading brand in China. It is widely used in hundreds of three hospitals and saves tens of thousands of patients each year. "In June 2021, the company's oral cavity can absorb biofilm products by NMPA -approved III medical device registration certificate. Multiple key indicators are better than imported products and have an internationally leading level."
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