China Entertainment Application Software increased by 204% last year

A foreign anchor promotes jewelry through the China Live Platform. (Photo by Guo Bin)

Use Tiktok to brush short videos, chase fashion with Shein, and sing with Starmaker ... mobile application software (APP) from China is becoming an indispensable part of the daily life of global netizens. The "White Paper Insight Book of the 2022 Mobile Application Oceanic Trends" released by the data research institution Erici Consultation shows that the Chinese entertainment apps are giving out to the sea to show a well -spray revenue growth, and the tool APP maintains its market stability overseas. The Chinese APP is widely welcomed by overseas users, and a number "Chinese style" has been scratched worldwide.

Social software is popular overseas

Batta, a hip -hop rap enthusiast in Los Angeles, is a loyal user of the online social platform Mico. At the end of 2021, he received Mico's customer service news and invited him to participate in the rapper competition held by the platform. Through this competition, Bata has been funded to shoot the first MV in life, and supports the Mico platform that supports Bata to realize the dream of life. It is a representative product of Chinese Internet companies Chizheng Technology.

The relevant person in charge of Akiki City Technology said in an interview with reporters that the company has long focused on global open network social networks. It currently has representative products such as Yumy, open social platform MICO, and voice social application YOHO. It is understood that Yumy has entered the top 10 social applications in 50 countries and regions; in the first half of this year, MICO entered the top 15 social applications in the United States and Japan; YOHO ranked in 40 countries and regions. The top 10 of the list.

The "2021 Mobile Application Global Guide" released by Google shows that from 2011 to the first half of 2021, the proportion of Chinese manufacturers in the top 1,000 global application download APP rose from 8%to 14%. China Mobile Application Software is constantly emerging in the global digital market. A group of mobile application software companies focusing on overseas markets are becoming a new force for Chinese companies to go to sea.

"In 2021, we led in the download ranking of music applications in 26 countries." In April of this year, Kunlun Wanwei said at the investor briefing held by Kunlun Wanwei that its audio -aggenal social application Starmaker first in Southeast Asia in 2018 and in Southeast Asia. The Middle East has received attention and currently has more than 240 million registered users worldwide. As of the end of 2021, Kunlun Wanwei's overseas business has spread to more than 100 countries and regions around the world, with a total of nearly 450 million monthly active users in the world. The overseas market revenue contributes to 70%, and it is expected to further increase to about 80%in 2022. Kunlun Wanwei CEO executive Han said: "Now India, Indonesia, and Africa have entered the mobile era. This is a good opportunity, and social software is also a good business."

According to the data of the "Insight Book of the Underworld Trend of Mobile Application in 2022", according to the classification of application types, in 2021, China Entertainment Application Software was sprayed with an income of 204%. The three major trends in the three trends, the refinement of the local area, and the composite function; According to geographical categories, North America, East Asia (Japan and South Korea), and Europe have always been the main source of income for China to go to sea. At the same time, China ’s application in Africa, the Middle East and Southern Asia has risen, of which Africa is the most prominent, with a growth rate of 18.9%.

Policies promote enterprises to "go global"

"In the past two years, the Chinese APP has been able to promote the common factor behind the overseas' ride in the wind." Ding Minglei, a researcher at the Chinese Institute of Science and Technology Development Strategy, was analyzed in an interview with reporters. Promote the implementation of the "Internet+" action plan, national big data strategy, promote the deep integration of digital technology and the real economy, at the same time optimize the digital economic development environment, and promote the healthy and orderly development of Internet companies. At the corporate level, China's digital consumption, 5G applications, and smart scenarios are promoting digital technologies to continuously introduce new and iterative upgrades, showing huge development potential and innovative vitality. A batch of leading digital industry leaders and specialized new enterprises stand out from it, give full play to the advantages of massive data and enrich the advantages of application scenarios, continuously give birth to new industries, new formats and new models, and plan future development with a global perspective.

The Chinese government has increased its support for digital economy enterprises to go to sea, and gradually improves the services of digital economy enterprises by further improving the institutional environment. In October 2021, the Ministry of Commerce and others released the "Fourteenth Five -Year Plan" Service Trade Development Plan "to include" digital trade "in the service trade development plan, creating a good environment for the digital industry to" go global ". In January 2022, the State Council issued the "Fourteen Five -Year Plan" Digital Economy Development Plan ", proposing to support Chinese digital economy enterprises to" go global "and actively participate in international cooperation. In August, the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the "Fourteenth Five -Year Plan" Cultural Development Plan to improve the international competitiveness of cultural trade and vigorously develop digital cultural trade. In addition, documents such as the "Opinions on Accelerating the Development of New Foreign Trade and New Models", "Guidelines for the Digital Economy Foreign Investment Cooperation", "Notice on Supporting Several Measures of High -quality Development Bases for National Cultural Export Bases" and other documents have provided positive policies for digital products to go to sea to sea to sea. support.

Expert analysis pointed out that behind the success of Chinese APP companies, there are technologies and supporting support provided by financial payment, digital marketing, station support, retail logistics and other related industry service providers, as well as domestic full market experience and technical capabilities. Thanks to the complete industrial chain and supply chain in the field of digital economy, Chinese APP companies go to the sea "to add wings". Create more influential cultural symbols

The "Insight White Paper Insight in the U.S. Trend of Mobile Application in 2022" shows that in 2022, developers have more general enthusiasm for going to sea. 79.1%of developer plans may have gone to sea, of which 43.0%of the developers have already promoted overseas. According to the research data, 80.9%of application developers choose to go to the sea to value the growth space of overseas markets.

People in the industry believe that at present, the Chinese APP still faces certain resistance. First, the lack of international competitive technology leaders and platforms, the foundation of going to sea is not firm, and the ability to resist risks is weak. The second is insufficient innovation resources for the global market competition. The innovation chain and the industrial chain need to be further coordinated. Third, the application capabilities of digital technology need to be strengthened. China has huge data resources, but companies need to be further strengthened by the digging and application capabilities of data value. Fourth, international discourse rights in the digital field need to be strengthened, and the participation of international rules and standard systems needs to be further improved.

"In digital technology changes, Chinese companies have stood in the first party. In the future, the Chinese APP must work in multiple angles." Ding Minglei suggested that strengthening localization and global linkage, creating a digital platform with international competitiveness , Promote the layout and integration of various types of enterprises; pay attention to scientific and technological empowerment, increase the application of science and technology in the fields of cultural excavation, identification, dissemination, and shape, focus on original innovation, integrate innovation, strengthen key technology research and development, accelerate the layout of future industrial development In the direction, focus on building a "starting advantage" in the "new track"; further accelerate the establishment of a multi -level global digital partnership, actively participate in the formulation of international rules and standards for the digital field, enhance the international discourse rights in the digital field, and at the same time, we must use the international internationally internationally Rules to protect their legitimate interests; highlight the core of ideological and cultural connotations, inject more Chinese wisdom, Chinese spirit, and Chinese power into products, create more cultural symbols with extensive influence, and share digital dividends with the world. (Reporter Yan Yu Gao Qiao)

(Source: People's Daily Overseas Edition)

【Edit: Wang Yujin】

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