Apple's "bottom gas"

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In 15 years, the world changes more than the changes in smartphones

The alert between people, the country and the country is even better than before

Recently, I kept brushing the video of the initial iPhone conference. On January 9, 2007, Jobs told you that you will release three revolutionary products at one time: large screen iPod, revolutionary mobile phones, breakthrough Internet communication device , But this is not three independent devices, but one.

At that time, people teased the iPhone users, "iPhone is good except calling." Fifteen years later, Volkswagen had seen countless new mobile phone conferences, but no more exciting as the first iPhone was released.

At that time, people were still enjoying the golden age of globalization. The iPhone's description of its identity was: "Designed by Apple in California Assembled in China." Using an American company designed, there will be any problems with mobile phones assembled in mainland China. But now, people pay close attention to the site selection of Foxconn's next factory and regard it as the vane of the industrial chain transfer and reorganization.

In 15 years, the world has changed more than smartphones, and the alert between people and people, the country, and the country is even worse than before. The encounter of Chinese mobile phone manufacturers in India is enough to prove this. India knows its own market and population dividend advantage. It hopes to "change technology with the market", but it is also afraid that Chinese mobile phone manufacturers will squeeze local enterprises. Therefore It is inseparable from the time to "knock" Chinese companies by checking taxes from time to time.

The interviewees told me that if Chinese mobile phone manufacturers want to occupy the Indian market, they must help India develop the local mobile phone industry, just like Apple came to China that year. However, at the moment when the manufacturing return is emphasized, it may sound harsh. Can we still be worried about the "fruit chain" transfer, can we tolerate Chinese mobile phone companies to "help" India develop the mobile phone industry?

Embracing globalization really requires confidence. Apple's control of the industrial chain can be called "tyrant". Some suppliers often fail due to Apple, because Apple has been tied to suppliers since its research and development. "Gorilla Glass", so Apple can always take the largest cup of the largest cup of high gross profit from each iPhone. Except for Huawei, how gross profit is each mobile phone produced by Chinese mobile phone manufacturers? How deep is the bundling degree with suppliers?

Although the industrial chain may be transferred, it is important to whether Chinese companies climb to the top of the industrial chain before it leaves. We do not need to compare the labor costs of China and Vietnam, and then feel that the demographic dividend is far away, and we should ask: why, including textiles and clothing industry, is leaving China.

Send 2022.9.12 Total Issue 1060 "China News Weekly" magazine

Magazine title: Apple's "confidence"

Reporter: Chen Weishan ([email protected])

Edit: Wang Xiaoxia

Operation editor: Wang Lin

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