When 4G Huawei played against 5G apples, who can innovate?

In the early morning of September 8th, the new autumn of Apple 2022 was held, and online recording was still adopted. The day before, on September 6, Huawei held a Mate 50 series and new product launch conferences, which attracted much attention because of the "breaking technology" mentioned in the preheating.

4G Huawei played against 5G Apple to see what highlights they had.

Apple Autumn New Product Conference

Apple can be described as a hot search constitution. According to incomplete statistics, Apple has boarded 920 times on social media in the past three months, of which more than 700 are related to iPhone.

At this new product conference, the Apple iPhone 14 series has 4 models, namely iPhone 14, iPhone 14 pius, iPhone 14 Pro, and iPhone 14 Pro Max. The 6.1 -inch iPhone 14 and 6.7 -inch iPhone 14 Plus retains the previous Liu Haiping design.

The iPhone 14 Pro series is equipped with a new A16 bionic chip, which uses the "pills screen" design. The new smart island function is added. The telephoto camera is promoted, up to double.

The iPhone's 14 starting price is $ 799 (5999 yuan), which is 100 US dollars higher than the price of iPhone 13 last year. It was officially released on September 16th; iPhone 14 Plus started at $ 899 (6999 yuan). It was officially released on the 7th. The iPhone 14 Pro starting the price of $ 999 (RMB 7999), the iPhone 14 Pro Max starting price of $ 1099 (RMB 8999), the pre -order was accepted on September 9th, and it was officially released on September 16.

It should be noted that from now on, all US version of iPhone has no SIM card slot. Apple has completed another feat. In short, parallel imports cannot be used. Of course, the mainland licensed version will still have SIM cards.

The new Apple Watch series 8 is equipped with temperature sensor, and the new cycle tracking function is used for women's health. The new Apple Watch SE has the same sport sensor of Series 8; it will be equipped with S8 chip, and the running speed will be increased by 20%compared to the original version. In addition, the new Apple Watch Ultra is mainly targeted at extreme activities, with a battery life of 36 hours, and is equipped with accurate dual -frequency GPS.

The new AirPods Pro, equipped with H2 chip, has a battery life of 6 hours. In contrast, there are not many innovations in headphones, but in addition to Air Pods, Apple hybrid reality headphones are also worth looking forward to. According to the US Trademark Office, Apple applied for the trademark registration of Reality Pro and Reality One, which may be Apple's first mixed reality headset. Although this product is absent from this conference, according to industry forecasts, this hybrid reality headset will be unveiled in 2023.

Huawei New Product Autumn Conference

On September 6, the Huawei Mate50 series and the full scene new autumn conference were officially held. At the press conference, Huawei brought a variety of smart terminals including Huawei Mate50 series, Huawei family storage, Huawei smart door lock SE cat eye version, smart portable speaker SOUND JOY new color matching. At the same time The M5 EV and the upgrade plan of Harmonyos 3.

As a flagship product released after two years, the Huawei Mate50 series still has multiple versions of subdivisions this time -including Huawei Mate 50E, Huawei Mate 50, Huawei Mate 50 Pro, and Huawei Mate 50 RS Porsche.

Among them, the most famous is the Huawei Mate 50 Pro. It is the world's first Volkswagen smartphone that supports Beidou satellite news. It allows users to use the extreme environment of unmanned areas, offshore danger, and earthquake rescue. You can also send text and location information for help through the Qianlian APP, and can generate a trajectory map for multiple positions to facilitate rescue.

In addition to the continuing supercorte hard core style design, the Huawei Mate50 RS Porsche design also pioneered the Cerabicolor two -color ceramic process. Interpret the words "low -key luxury".

At the meeting, Huawei also released a Huawei Matebook E Go, which positioned mobile office, which combines the dual characteristics of laptop and tablet computers to adapt to more office scenarios. On the way, you can find a suitable form.

Huawei Matepad Pro 12.6-inch version, the biggest highlight is the full screen of 12.6-inch, 2560 × 1600 resolution OLED screen, supports DCI-P3 wide color gamut, 1000000: 1 height contrast, 120Hz refresh rate, and passes through the German Rhein TUV global situation Eye protection 3.0 certification, with hardware -level low blue light eye protection ability, equipped with the latest HarMonyOS 3 system. Asked about M5 EV, which is the first AITO car owned by Huawei, the first Huawei smart pure electric SUV. For the first time, it is equipped with Hongmeng 3.0 system, and the full set of Huawei driver technology and vehicle components are used. A strategic model of a sniper Tesla Model Y can be said to be in the mobile phone field to fight against the iPhone by Mate 50, while in the field of new energy vehicles, M5 EV is based on Model Y.

"Break through the sky" technology -satellite communication

Why does satellite communication service become a "dispute" in the field of smart phones?

On September 6, Huawei officially released the new generation of Mate series flagship Huawei Mate 50. The biggest feature of Huawei's latest high -end mobile phone is the first support for Beidou satellite news.

Yu Chengdong said that when a person is in the environment of no -ground network signal such as deserted or unmanned regions, in danger, earthquake rescue, etc., you can send text and location information out of the Mate 50 mobile phone Beidou satellite technology to keep in contact with the outside world. And support multiple positions to generate trajectory maps. Become the world's first consumer phone with satellite communication technology.

In the early morning of September 8th, Beijing time, the Apple Autumn Conference also released the iPhone 14 series mobile phones. One of the major innovations was also satellite communication rescue. Apple said that when the outdoor unable to cover the mobile communication signal in the depths, you can send the mobile phone to the position of the satellite communication position, and you can share the information and other information with your family. After the information, you can provide assistance and rescue. However, this feature is currently limited to the United States and Canada.

The iPhone 14's satellite communication rescue service is similar to the Huawei Mate 50 Beidou satellite message service. Huawei Mate50 can send text and location information for help through the Changlian APP, and support multiple positions to generate trajectory maps to bring a sense of security at all times.

The communication engineer Yuan Bo believes that the Huawei Mate 50 series mobile phones have two important significance with satellite communication technology: this is the world's first mobile phone that supports satellite communication technology. It uses China's independent Beidou satellite navigation system to achieve dead corner communication. Satellite communication technology is a preliminary attempt for mobile phones to rely on mobile communication base stations. As a truly "all -weather" mobile phone, it is the first to achieve electricity to communicate with power in the world, which is of great significance. When 5G evolves 6G, it will involve "heaven and earth integration" communication. Essence

"The value of satellite communication technology in extreme weather and mountainous areas will be more obvious. This is an important direction for the development of mobile phone communication technology." However, analysts said that the maturity of related technologies needs to be further improved.

4G Huawei, or 5G Apple?

Huawei's Mate 50 series is currently 4G models. It is reported that it can be used to enjoy the 5G network with the corresponding 5G communication mobile phone case. It is reported that Huawei has three 5G communication mobile phone cases into the Ministry of Workers' Council, the models are SY108-618, SY108-658, and SY108-688. It is expected to be the three models of the Huawei Mate 50 series. The company is priced at 799 yuan.

Du Dong (a pseudonym) of the science and technology industry analyst said that today, when 5G mobile phones are popular, the 4G chip of the Snapdragon 8 series equipped with the Huawei Mate 50 series is indeed "flaw". The Mate 50E series is the Snapdragon 7 series, the others are 8+. No 5G chip is used, it should still be sanctioned. " Du Dong said that in terms of product experience, he believes that the gap between 4G and 5G is not large, and it is actually acceptable. "However, put this chip on a domestic machine with a starting price of 4999 yuan, it is a bit latter."

But Du Dong also said that in fact, the new iPhone has not improved greatly. "Just kidding, iPhone 14's biggest upgrade is mainly to launch iPhone 14 Plus."

Du Dong said that in recent years, smartphones have been very difficult to innovate. Even as the leading apple in the industry, it is difficult to make a fundamental breakthrough every year.

According to data from the Ministry of Industry and Information Technology, as of the end of July this year, China ’s 5G mobile phone users have reached 475 million households. At present, the number of 4G users is still more than 5G users.

If the increase is not increased, Apple is also anxious?

A week ago, the relevant information of the iPhone 14 series had been exposed to the fullest, but the news of the price increases before it seemed a bit "face".

Compared with the iPhone13 series of iPhone 14 series, the starting price ranges from 100 yuan to 500 yuan. Apple did not reduce prices for new products, but the basic strategy was to "increase the price without price increase".

According to Apple's Q3 (second quarter) financial report released by Apple, Apple's quarterly revenue was 82.959 billion US dollars, a slight increase of 2%compared with the same period last year, and a net profit of 19.442 billion, a year -on -year decrease of 11%. From the data point of view, Apple has been in the past three consecutive quarters, and the growth of net profit has slowed down. From the perspective of business lines, iPhone has contributed half of their income, an increase of 2.8%year -on -year, which is really rare in the case where global smartphone sales have declined. However, other business line products, such as Mac, iPad, and wearable device products, have declined. Therefore, Apple must grasp the dominance of the iPhone in the high -end market. At present, except for Baobao iPhone 14 to boost performance, Apple does not seem to have found a better way. "The iPhone13 shipments in the second half of last year were less than 75 million. The order volume of iPhone 14 in the second half of this year is about 90 million, which is obvious, which shows that Apple has certain confidence." , Important upgrade, performance improvement, and visible color matching, as well as the eye -catching satellite connection communication technology, which is a generation of products with more upgrades. It is essentially to make ordinary consumers perceive the product change and improve the recognition of mobile phones. Stimulate consumer desire.

Zhang Guobin, CEO of Electronic Innovation Network, said that the overall price of iPhone 14 is not large. On the one hand, considering global inflation, on the other hand, the user's purchasing power is limited by the environment. In addition, now the changing cycle has become longer. After Apple adds new features, consumers may not find these features worth increased. In fact, the price of high -end models launched by domestic mobile phones recently has slowed down compared with the previous two years.

Consumers vote with actual action

On the day of September 6th, the Mate 50 series made up to 2.45 million on the official website of Huawei. After the press conference, the Huawei Mate 50 series opened the full pre -sale. After the shelves, many e -commerce platforms showed shortage. On September 7, major platforms launched multiple rounds of limited -edition snap -up, and high -end models equipped with Kunlun glass were also snapped up.

These happened before the Apple conference.

As for the iPhone 14 series, according to foreign media reports, Apple demanded 90 million units in business and commercial this year. iPhone 14 and iPhone 14 Pro/ Pro Max will be released on September 16th, and iPhone 14 Plus will be released on October 7.

When the Huawei Mate 50 series is on the iPhone 14 series, what will happen? let us wait and see.

(China Xiaokang.com Comprehensive Surging News, Securities Daily, Science and Technology Daily, China News Weekly, China Business News, etc. The pictures are from the Internet)

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