Seize the opportunity of RCEP, step by step for cross -border e -commerce

——S interviewee Zhang Zhouping, director of the Cross -border E -commerce Department and senior analyst, interview with the Internet Electronic Commerce Research Center

Cross -border e -commerce is not only an important engine of "external cycle", but also an inevitable choice for e -commerce companies to take the initiative to expand overseas under the situation of a red sea in the country. As a cross -border e -commerce of the digital transformation of trade, what development characteristics showed in the first half of 2022, how cross -border e -commerce companies seize the opportunities in development, how to solve the dilemma encountered in development ...

The problems faced and needed by cross -border e -commerce enterprises in actual combat are also issues that have long been concerned and studied by Zhang Zhouping, director of the Cross -border E -commerce Department and senior analyst, Director and Senior analyst of the Internet Electronic Commerce Research Center.

Modern Logistics News: In the first half of 2022, what new characteristics and new trends of Chinese cross -border e -commerce development showed?

Zhang Zhouping: First, cross -border e -commerce investment acquisitions are frequent. In the first half of 2022, a total of 24 financing of cross -border e -commerce in China, with a total financing of 2.81 billion yuan. Although the data of the two declined year -on -year, the decline was relatively small compared to other e -commerce fields. In addition to financing, there are also Ali suspected that nearly $ 400 million in Lazada, and cross -border e -commerce companies seeking IPOs. For example, the Ziwu Hong Kong Stock Exchange has submitted a listing application, the European technology again broke into the GEM IPO, Huabao Xinneng IPO over the meeting, and the Greenlord Technology GEM IPO was accepted.

Second, giants have overturned cross -border e -commerce tracks. At present, cross -border e -commerce has become an important engine that supports "external circulation". The development of cross -border e -commerce has driven the changes in the entire industrial chain. The digital transformation of trade by cross -border e -commerce will bring far -reaching trade and industry Impact. At the same time, the overseas cross -border e -commerce market is still in huge development space, and the market prospects have attracted much attention, which has also attracted the giants to bet on cross -border e -commerce tracks. For example: Microsoft announced its entry into cross -border e -commerce and launched the first cross -border e -commerce platform "Buy with Microsoft", which is mainly concentrated in the fields of home supplies, 3C, clothing, shoes, electronic accessories, gardening tools, etc. Platform TEMU has been launched overseas.

Modern Logistics News: In the first half of the year, the scale of China's cross -border e -commerce is compared with the same period last year, in which area that has achieved significant growth?

Zhang Zhouping: From the perspective of cross -border e -commerce development in the first half of 2022, imported e -commerce and export e -commerce have achieved steady growth, and the growth rate is relatively stable. The gap between the two is not obvious. However, in terms of market popularity, cross -border e -commerce companies are sought after.

This is not only reflected in industry financing, but also has actively paid attention to policy -oriented and traditional foreign trade enterprises' transformation and upgrading.

The export cross -border e -commerce market is broad. Under the current situation of domestic e -commerce competition, going to sea to seek market growth is the choice of many companies. In addition, under Amazon's "tide tide", cross -border e -commerce companies are also carrying out multiple platforms to give new platforms opportunities.

Modern Logistics News: What factors have contributed to the rapid growth of cross -border e -commerce? Is this factor accidental or sustainable? What do you make the facts and basis for this judgment?

Zhang Zhouping: Cross -border e -commerce has maintained a steady growth. The reason is: First, policy -driven. In recent years, the state has introduced a large number of policies and measures in the field of cross -border e -commerce, which has effectively promoted the development of cross -border e -commerce; the second is market -driven. Regardless of the import market or the export market, there is huge demand for cross -border e -commerce business. The demand for domestic consumption upgrades has a large demand for Haitao goods, and the export e -commerce market is huge. The huge market development space supports the rapid development of cross -border e -commerce.

This growth has a certain sustainability. Policy factors may fluctuate with the decline in support, but policy dividends still exist in the short period of medium and short -term. The market factors are in the middle and long term, and the sustainability is obvious. It will not change because of the affected market period. This is determined by the penetration rate of overseas e -commerce.

In recent years, the country and local level have introduced policies and measures to promote the development of new business and new models such as cross -border e -commerce. Taking 2021 as an example, the General Office of the State Council issued the "Opinions on Accelerating the Development of New Foreign Trade and New Mode" to further improve the support policy of cross -border e -commerce development. Cross -border e -commerce pilot pilots of enterprise export supervision will be replicated to the national customs from July 1, 2021. Since the first cross -border e -commerce comprehensive test area was established in Hangzhou in March 2015, the State Council has established 6 batches of 132 cross -border e -commerce comprehensive test zones across the country.

Modern Logistics News: In the current economic and trade environment, what are the opportunities of Chinese cross -border e -commerce? How to discover, develop well, and make good use of these opportunities?

Zhang Zhouping: First, to seize the opportunities brought by RCEP to cross -border e -commerce. RCEP has taken effect for more than half a year. The RCEP agreement will reduce the barriers to trade. Whether it is traditional trade or cross -border e -commerce, it will benefit from tariffs and customs clearance efficiency. Cross -border e -commerce companies must seize the opportunity to develop their own business quickly. RCEP's effectiveness has played a strong role in promoting the development of the cross -border e -commerce industry.

Second, policy dividends continue to be released. The national level policy is intensive, and the top -level design of cross -border e -commerce development is increasingly complete, and the cross -border e -commerce comprehensive experimental area has expanded six times. Provide a favorable environment for the development of cross -border e -commerce in various places.

In the face of opportunities, cross -border e -commerce companies must work hard from two aspects to make full use of these opportunities: First, active participation. Under the current tide of cross -border e -commerce dividends, it is the general trend for traditional foreign trade companies to actively participate in cross -border e -commerce and use the Internet to achieve digital trade. For enterprises that have been devoted to their own, they must speed up the layout of cross -border e -commerce and conform to the development of the times to better seize the opportunity; the second is to run a small step. Although there are many opportunities in the cross -border e -commerce industry, they are also fiercely competitive, attracting a large number of enterprises to enter the bureau. As an enterprise, it is necessary to use a small step fast run to deploy the road of cross -border e -commerce. In the fully competitive industry, it is necessary to quickly try and error, and find out problems in time to solve the problem, so as to better use opportunities to develop cross -border e -commerce. Modern Logistics News: From two levels of domestic and foreign levels, what are the current challenges of Chinese cross -border e -commerce? How to solve related problems? How to turn the challenge to an opportunity?

Zhang Zhouping: Cross -border e -commerce has previously experienced a brutal development stage. Although the scale growth rate is still faster, some problems and shortcomings have also been exposed. In order to develop cross -border e -commerce companies, various tricks were made in order to develop. But once the platform and other policies are tightened, it will bring a greater predicament to the development of the enterprise.

At present, the challenges faced by cross -border e -commerce companies are mainly manifested in two aspects: First, compliance development is imminent. The development of cross -border e -commerce enterprises needs to do a good job of compliance, and to accelerate cross -border e -commerce from large -scale development to high -quality development. Such as Amazon title and PayPal frozen account, etc., it has been exposed to solving the problem of compliance in development. Cross -border e -commerce sellers need to pay attention to issues such as integrity, taxation, and intellectual property protection.

Second, the phenomenon of talent shortage is serious. At present, the cross -border e -commerce industry is at the stage of rapid growth and supply of talents. The contradiction between the rapid development of the industry and the insufficient supply of talents, the contradiction between the requirements of the enterprise's cross -border e -commerce talents and the traditional educational model.

Regarding the above problems, I have three suggestions: First, the enterprise must make self -assessment when developing cross -border e -commerce, including platform selection, category selection, personnel layout, etc. It must be determined according to the business of the enterprise, and it cannot be blindly followed; The second is to reduce trial and error costs. In development, enterprises need to adopt a small step and fast run to grasp the rhythm of developing cross -border e -commerce; the third is to increase the training of talents. Talents are the foundation of the development of the cross -border e -commerce industry. The rapid development of the industry has spawned the urgent needs of comprehensive talents. Therefore, localities must increase the training of cross -border e -commerce talents. Accelerate talent training.

Text / Modern Logistics News all -media reporter Changhe Shan

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