Cross the mountains and the sea, Mate returns
Author:First financial Time:2022.09.07
After a lapse of two years, the new generation of Mate series mobile phones finally returned strongly.
On September 6, Huawei held the Huawei Mate50 series and the full scene new autumn conference, revealing the ultimate technology including many innovative functions including the Huawei Mate50 series including "Breaking the Sky", and announced that the high -end mobile phone market finally waited for the Mate series. Return to the banner of innovation.
High -end market competition imbalances Innovation, weak and difficult to solve difficulties
In 2022, unprecedented high temperature formation contrast is that the global mobile phone market is encountering an unprecedented cold winter.
According to an analysis company's international data company (IDC) report, the current global smartphone shipments have declined for the fourth consecutive quarter, and sales in the second quarter of 2022 have fallen 286 million units. Global mobile phone shipments will also decrease 8.7%year -on -year to 286 million units. This number is even lower than the pessimistic expectations of previous analysts. In particular, it is necessary to pay attention to the largest demand in the second quarter of 2022, the largest decline in China, the shipping volume decreased by 14.3%compared with the same period last year.
In the Chinese mobile phone market, the situation of the high -end market is more complicated.
According to the latest sales report of Counterpoint Research, China's high -end smartphone market sales share rose from 31%in the second quarter of 2021 to 33%in the second quarter of 2022. On the surface, it is very rare to achieve slightly in the cold environment. However, the situation of the main players in this market is a few happy and sad. According to the report of Countpoint Research, in the second quarter of 2022, Apple accounted for 46%of China's high -end smartphone market (400 US dollars and above).
Two years ago, in the first half of 2020, the domestic high -end mobile phone market ($ 600 and above), Huawei became a domestically produced brand for high -end markets and Apple's trials with a 44.1%share.
In the past two years in the Huawei Mate series, domestic mobile phone brands have contributed to high -end markets, invested in technological innovation at the expense of cost, and tried to copy Huawei's high -end path. But in two years, people found that the road of high -end is not easy to go. Although everyone is working hard, the technological innovation bottlenecks are still facing. No domestic brand can seize the relay stick left by Huawei to build its own high -end potential energy. Large portion in share.
A long lack of normal competition in the market for a long time, it is not a healthy ecology, and its overall development will also be affected.
The obvious result is that the innovation vitality of the entire mobile phone field has declined, and even the "unique" brand has fallen into a dilemma of micro -innovation to some extent. Micro -innovation cannot bring a bright product, and it is difficult to activate the public's desire to buy; there are too few market choices, lack of enough competitive available options, "the reason for not changing mobile phones", so that consumers' changing machine changes The cycle becomes longer and longer. According to Ethan Qi, the deputy director of the research of the Counterpoint Research, the current user average replacement cycle has exceeded 31 months.
The folding screen is a bright innovation point on the mobile phone in recent years. Thanks to its breakthrough product form, the folding screen is generally used in high -end flagship machines that domestic brands seeking high -end placement. In the field of folding screen mobile phones, Huawei has accumulated three years and five generations and is an absolute rulers. According to data released by IDC, in the Chinese folding screen mobile phone market in the first half of 2022, Huawei occupied most of the rivers and mountains with a share of up to 63.6%. This shows that Huawei's innovation capabilities have a strong appeal in the market. Even in the two years when it fades out of the high -end market, Huawei still leads the industry's innovation direction.
The so -called: Although Huawei is not in the rivers and lakes, there are Huawei shadows everywhere.
In essence, consumers are always longing for products with innovative cores, and now they are lacking enough surprises in high -end markets that have caused obvious imbalances in competition. The dilemma is difficult to solve, and the market is calling Huawei.
The return of the king's return Mate50 series strong return
In the mobile phone industry, the Huawei Mate series products are unique. As a high -end flagship model of Huawei mobile phones, the Mate series has emerged due to innovation. It always uses leading technological innovation user experience to lead the product to continuously iterate and continuously explore.
In the past ten years, each generation of Mate has been engraved with the innovative history and era mark of the development of smartphones: there is both the Mate generation "my pocket theater", which creates a phenomenal product such as Mate7, but also a phenomenal product. Become a hot -selling model; each Mate is a superior work created by Huawei for global consumers. The strength of the Mate series shows what the top flagship should be, and it also refreshes consumers' imagination of technology and wisdom, beauty, and future.
This is why, even when Huawei has encountered salary at the bottom of the kettle, the supply chain restoration is under heavy pressure, and the market is not optimistic, many users are still willing to wait for it. In the two years after Huawei mobile phones have faded, Huawei mobile phone users have maintained high activity.
When the spring is minimized, it is precisely when the rebound potential energy is the strongest. Now that the return of the Huawei Mate50 series, the return of the king of the Mate50 series does live up to expectations. Whether in performance, image, or system, the Mate50 series has breakthrough innovation, which once again brings many surprises to users. Specifically, the Huawei Mate50 series brings various ultimate innovation, and each innovation directly breaks the pain points of the industry.
The first is performance.
First, its opening world is the first popular smartphone in the world to support Beidou satellite news. When the user is in the place where there is no ground network signal, such as in the desert, on the high mountain, and going to the sea, they can still send text and location messages through the open app to communicate or call for help. This technology, known as "breaking through the sky", is the unique technological breakthrough of Huawei as a leader in the ICT field, and it is also the embodiment of China's independent scientific and technological capabilities.
The second is to innovate the "emergency mode" to solve the urgency of the user's electricity. When the mobile phone is at a low power volume, the Huawei Mate50 series can intelligently start the poly energy pump, which can still support 3 hours or 12 minutes of call or 10 bright code or 4 times.
The Huawei Kunlun glass adopted by the Huawei Mate50 series is ten times stronger than that of ordinary glass noodles. The worries of the broken curved screen "love and fear" have broken the problem of popularity of curved screens.
Followed by images. The Huawei Mate50 series is equipped with the newly released Huawei image XMAGE, which is also released at this conference, to create the peak of the industry. Huawei's image Xmage is condensed by Huawei in the field of mobile imaging. For example, its variable aperture lens, controlling the size of the aperture through six leaves, allows users to adjust the depth of view, range and degree of blurring with the heart. The tenth -gear -adjustment physical aperture has expanded the industry's cognitive boundaries for the aperture, and a new feature of the mobile phone professional image hardware.
It is worth mentioning that the Huawei Mate50 series was first equipped with HarMonyOS 3. Through distributed communication, mobile phones can achieve smart collaboration with tablets, laptops, wearable products, smart screens, speakers and other devices. Honeycomb communication capabilities, and new functions such as ultra -space storage compression technology, super transit stations, dragging and dragging at will, providing users with a smarter and smooth ecological interaction experience.
In addition, in response to the general attention of high -end users, the Huawei Mate50 series also introduces privacy centers, security centers, application management centers, etc., to build a simple, transparent, and deadly privacy security guarantee, so that privacy data can be visually controllable.
On the occasion of the Huawei Mate series for ten years, the newly launched Huawei Mate50 series is expected to establish a high -end flagship benchmark again, becoming a major variable in the high -end mobile phone market.
Industry confidence is expected to break the situation in the high -end market
The return of the Huawei Mate50 series makes the mobile phone circle and even the entire consumer electronics field feel excited and anticipated.
As early as the press conference, the news that Huawei Mate50 series was about to return to the hot search due to its high attention.
On the one hand, the return of the Huawei Mate50 series brought back the confidence of technical breakthroughs.
As a "leader" for domestic mobile phone innovation, Huawei has been a banner of technological innovation in the mobile phone industry for ten years. The integrated press fingerprint, the joint screenshot, wireless reverse charging, air control, wisdom payment ... each of which is still thunderous. These familiar keywords build a global consumer's super knowledge of Huawei mobile phones, and have become the vane of global smartphone design. Huawei itself has gradually gradually explored the industry's leaders from followers and chasing people to the leader of the industry, leading the industry to continuously explore the new height of scientific and technological innovation.
In the past two years that Huawei faded out, the mobile phone industry has undergone a double test of technology and market. The industry needs confidence and strength more than ever before.
The release of the Huawei Mate50 series, accompanied by the release of cutting -edge technologies such as extreme innovation, especially the Beidou satellite news hardware capabilities of "Breaking the Heaven". These technological breakthroughs are subversive innovation that stimulates users and market development. For the innovation of the entire mobile phone industry, it is not the only direction, but also a deep inspiration.
Not only products, Huawei's executive director, terminal BG CEO, and smart car solution Bu CEO Yu Chengdong also paid tribute to the spirit of Kunlun at the press conference: Every breakthrough in the process must have long -term investment and accumulation.
Just like the towering Kunlun Mountains, after 500 million years of accumulation and precipitation, it has become the backbone of the Chinese land. This spirit inspires us to continuously innovate and solve the core pain points of consumers' use of mobile phones.
The returning Huawei Mate50 series will be the real variable of the high -end market breakthrough.
In the past, Huawei led the track on the track, design, performance, system and other tracks. With its own strength, it has gained the trust and love of consumers, thereby winning a place in the high -end mobile phone market. Although non -market factors from the outside will temporarily suppress Huawei, this situation cannot be continuous.
Consumers are always longing for products with innovative kernels, and users will not forget Huawei; high -end markets with competitive imbalances are also waiting for Huawei's return.
In addition, the increasingly improved Hongmeng system has laid the foundation for the Huawei Mate50 series to return to the high -end market. As of July 2022, the number of users in Hongmeng's operating system has exceeded 300 million. With the continuous expansion of Hongmeng's application of ecology, the value and advantages of Huawei mobile phones in the user ecological integration experience are constantly prominent, and the positive market for Huawei Mate50 series mobile phones is facing high -end markets to build a solid moat. Competitors will not forget Huawei. With the confirmation of the release time of the Huawei Mate50 series, the competitors even put their press conference time to the same day, and filled the atmosphere of "hand -to -hand".
Yesterday, the Huawei Mate50 series opened pre -sale, millions of people online purchased, and offline Huawei experience stores also lined up. Huawei's executive director, terminal BG CEO, and smart car solution Bu CEO Yu Chengdong said at the press conference that only Mate can surpass Mate. According to media reports, before the release of the Huawei Mate50 series, Huawei Mall reached 2.45 million. Earlier, Tianfeng International Analyst Guo Mingzheng said: If the Huawei Mate50 market responds well, it will inspire the domestic high -end mobile phone market and reduce the impact of the downward cycle of the consumer electronics market.
Today, the return of the King of Huawei Mate50 series officially kicked off the big show of Huawei with the competitor "peak duel". The entire industry has never watched the most exciting battle of the high -end market like now. Judging from the "muscle" showed by Huawei, the breakthrough of the high -end mobile phone market may start.
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