2022 Taobao Live Ceremony ｜ Zixuan E -commerce and its anchor big coffee won two major awards

Author:Jinan Times Time:2022.09.07

On September 1st, the "2022 Taobao Live Ceremony" on the theme of "Thousands of Sailing, Traveling to the New" was held in Hangzhou, e -commerce capital. Taking this opportunity, Taobao Live announced the strategy of "Taobao Live 2.0 New Content", and proposed the specific implementation path of "transaction and content double -wheel drive".

As the most important conference in the live broadcast industry throughout the year, this ceremony brings together many content producers such as celebrities, master anchors, Taobao sellers, professional columns, and other content producers in the Taobao live broadcast system to jointly witness another new stage of e -commerce live broadcast. This time, Taobao Live also released a super -new coffee plan, new pilot plan, lightinger alliance, and source plan, highly supported anchor, brand and live broadcast industry.

Zixuan E -commerce's MCN institution Hui Buying Mall won the "2021 Taobao Live Vertical Influence MCN. It is understood that Huiwan Mall is the first batch of MCN institutions on Taobao Live. There are 56 people. At the same time, Hui Buying Mall is also Taobao Live Shandong Demonstration Base with 117 merchants.

MR, the head of the anchor of Zixuan E -commerce, won the "2021 Taobao Live most industry value anchor"! The head of the group MR live on Taobao 11.48 million fans. It is currently the first anchor of Taobao live in Shandong. Activity.

Zixuan E -commerce is a one -stop new e -commerce incubation platform. The person in charge of Zixuan E -commerce said that in addition to the "traditional" anchor operation incubation and live supply chain, the company will also accompany two annual sales of live broadcasts in 2022 A brand of over 100 million. Today, in the rapid development of live broadcasting e -commerce companies, Zixuan E -commerce has become a full -scale e -commerce service platform that integrates pictures, live, and short videos.

Source: Shun.com

Edit: Xing Zhibin

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