The Huawei Mate50 series is officially released. Can it change the market structure of the high -end mobile phone?

Cover news reporter Meng Mei Wu Yujia

This week, Huawei and Apple will hold a new product launch conference. This is another positive and rigidity of Huawei and Apple, and it is also the peak of the top flagship mobile phone.

On September 6, Huawei took the lead in "bright swords" and announced the launch of the 2022 new flagship mobile phone Huawei Mate 50 series. For two years, the return of the Huawei Mate series, whether it can change Apple's unique high -end mobile phone market has become the focus of everyone's attention.

Huawei Mate50 supports Beidou satellite news

Equipped with Hongmeng operating system 3.0

It is reported that the HUAWEI Mate 50 series breaks through the ground network restrictions and becomes the world's first mass smartphone to support Beidou satellite news. "Image style, self -containing faction", the HUAWEI Mate 50 series equipped with the super -light transformer XMAGE image system, the first ten -speed adjustable physical aperture, becoming the most precise and most powerful mobile imaging system in Mate history. "Situment experience, further", the starting is equipped with Hongmeng operating system 3.0, smooth interactive experience, innovative service wisdom and security; innovation super transit stations, realizing efficient circulation of information cross -equipment and cross -application. "Trend design, classic fashion", the first time to launch Huawei "Kunlun Glass", the whole machine is more tough and fascinated, and the ability to fell to 10 times; inherit the classic, symmetrical star ring design with exquisite and elegant "Paris nails", the beauty of order, the beauty of order The extraordinary details complement each other, and at first sight. In terms of price, Huawei Mate50 starts from 4999 yuan, Huawei Mate50 Pro is priced at 6,799 yuan, Huawei Mate50 RS Porsche design is priced at 12,999 yuan, Huawei Mate50 E is priced at 3999 yuan.

Yu Chengdong, executive director, terminal BG CEO, and smart car solution, said: "In the past ten years, the Mate series has always adhered to the extreme, high -end, and innovation. There are both technologies that break the sky, and turn on the new era of XMAGE mobile image, bringing the ultimate technological innovation experience to every consumer. "

Apple's independence

High -end mobile phone market calls challengers

In the high -end mobile phone market, Apple still occupies an advantage. The analysis report of the domestic smartphone market in the second quarter of 2022 released by the data analysis agency Canalys shows that Apple's domestic high -end smartphone market in the second quarter of 2022 still occupies the highest share of 46%; compared to 46%; compared to compared to 43%of the same period last year increased. At the same time, Apple has performed well in the market segments of 1,000 US dollars (about 6851 yuan) and above, an increase of 147%year -on -year.

The attack of Apple is enough to make a group of domestic mobile phone camps sounding the alarm. For mobile phone manufacturers, the low -end market often only earns sip or drink, and the high -end market is the real profit. The importance is self -evident. From the perspective of standing throughout China's high -end mobile phone market, it is also waiting for a company that can challenge Apple, leading domestic mobile phones to kill a blood path, bringing more and better choices to consumers.

In this regard, Tianfeng International Analyst Guo Mingzheng analyzed that "if Huawei Mate50 responded well, it should have encouraging effects on other domestic high -end mobile phone markets, which will help reduce the impact of the downward cycle of the consumer electronics market."

Industry insiders pointed out that in the early morning of September 8, Apple will officially release the annual flagship iPhone 14 series. Compared with Apple's unique family in the high -end mobile phone market, consumers hope to see the market pattern of all flowers. It is expected that more domestic brands will maintain long -term capabilities through innovation, compete on the same stage as the top power abroad, and get more recognition in China and even the global high -end markets, and truly lead the development of the smartphone market.

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