The countdown is 10 days!I heard that the 2022 World Design Capital Conference includes "World Wave", "National Tide Style" and "Science and Technology Fan"

The reporter just learned from the municipal government press conference that the 2022 World Design Capital Conference will be held in Huangpu Binjiang Shipping Pavilion and surrounding surroundings from September 15-18. This year is the first World Design Capital Conference. The theme is "design without boundaries and symbiosis". It aims to show the cross -border integration trend, innovation -driven effect and pan -empowerment of the design. Together with various creative cities to gather wisdom, build platforms, share opportunities, and create future determination and mission.

According to Zhang Wei, member of the Standing Committee of the Municipal Party Committee and Deputy Mayor, in 2010, after competition, the United Nations awarded the honorary title of Shanghai's "Design Capital". Since then, Shanghai's creative design industry has accelerated. At present, a group of professional design institutions with core competitiveness have emerged, well -known design representatives, and extensive design brands. With the development of the industry's development in depth, the creative design industry with a world -class "design capital", developing high value -added, and high -brand value must have an international, professional, and market -oriented platform. The majority of experts, scholars and industry people in international and domestic people have made suggestions and recruit talents. In this context, Shanghai decided to hold the first world design capital conference to build a cooperation and exchange event in the field of international design to help build a more creative, innovative, competitive, and influential Shanghai creative design industry.

The highlights of the conference look at it first

As the place where the main exhibition of the conference, the Huangpu Binjiang Shipping Pavilion will use the five -dimensional architecture to create a prototype of the world -class "design capital" in accordance with the concept of "designing innovative cities".

According to reports, the exhibition starts with design narratives and combines the full picture of the 43 design capitals around the world in combination with landscape devices. The main parts are carried out on the five -dimensional architecture of designing the development of industrial innovation, creating vibrant urban space, optimizing social public services, lighting up the people's beautiful life, and gathering the city brand. The outer square creates a landscape device such as Huajian Group. The total area of ​​the exhibition is nearly 20,000 square meters, with a total of more than 110 display brands and more than 300 exhibit series, of which international brands account for 20%.

In conjunction with the five -dimensional architecture, a new product release link will be held. The new "Shanghai Design 100+" will be led, and the surrounding works will be selected from the 2128 design results of 18 countries and 1416 design teams, and they are released at the conference. The shortlisted works have achieved economic value of 42.2 billion yuan, and the total economy is expected to achieve 398.7 billion yuan in the life cycle. Among them, companies such as minimally invasive medical care and Shanghai Jiajiahua will also hold special releases.

The cutting -edge design concept with the global master

The conference aims to lead industry trends and build high -end platforms for international cooperation and exchanges. It is reported that the overall conference is the "1+2+2+X" architecture, that is, 1 opening ceremony, 2 peak forums (including designing hundreds of peak forums and design capital summits), 2 exhibitions (including main exhibitions and Paris exhibitions) More than 50 summit forums and design activities.

On the one hand, forum issues reflect forward -looking. Focusing on industrial design, architectural design, fashion design, digital design, service design and other fields, leaders at home and abroad are invited to give a keynote speech. For example, international design masters such as Philip Stark will design the capital of Shanghai. C919 Chief Designer Wu Guanghui and Huawei's executive director Yu Chengdong will explore the major industrial design ecosystem. The conference will also hold forums in special fields such as car design, brand design, advertising design, youth creativity, design education, etc., to exchange and innovate the concept of popular topics.

On the other hand, event planning highlights the international model. The conference will invite the United Nations Deputy Director -General of the UNESCO to give speeches online, and invite Thomas Hesvik (famous British cross -border designer), Yali Shanzhuo Mi Kaisi (Gucci Designer Director), Ye Hongmu (L'Oreal Global CEOs and other internationally renowned designers and entrepreneurs are given online; at the same time, it will also be linked to the 2022 Paris Design Week, Milan Fashion Week, and Sino -French Brand Summit Forum, etc., and held overseas exhibitions simultaneously in the Joseph Gallery Gallery in Paris. "Waves", describe the "national tide style", show "science and technology fan", and create an international event with Chinese and Western cultures.

The design atmosphere is "full" to create a city design carnival

Not only that, in this conference, Shanghai will bring together global resources to build an active ecology of industrial innovation and development. The conference will be led by the "one prize, one think tank, one initiative" to create a variety of activities and stimulate the vitality of various subjects. The "one award" is the "cutting -edge design innovation award", grasping the direction of professionalism and socialization, giving full play to the resource and professional advantages of Shanghai Innovation and Creative Design Research Institute, and setting up the "Design Contribution Award, Design Innovation Award and Future Innovation Award" 3 sub -awards to create a new business card of "Shanghai Design". The "one think tank" is the "international design hundred people" think tank. The first batch of famous design artists at home and abroad, the president of the well -known design college, and the head of the design leading enterprise to join, leading the industry's cross -border and international cooperation design innovation ecosystem. "One Initiative" is the "Design Capital (Shanghai) Initiative", which closely links the UNESCO "Creative City Network" to pass the Shanghai concept, design dream, and cooperation vision to the world.

In addition, the conference will create a city design carnival, launch various districts, related cultural and creative parks and industry associations, and select about 20 special design activities, including 100 years of industrial design exhibition, Jiangnan living room exhibition, etc.Online new economic platforms such as gains and other online economic platforms are actively involved to further expand the coverage of communication.The conference will further promote the win -win industrial cooperation, award the first design capital demonstration area of the brand, release a number of creative design industrial projects and international cooperation projects, invite innovative enterprises, institutions and high -end talents in design fields at home and abroad to jointly promote Shanghai creativityDesign industry development.It is worth noting that this conference has created the Yuan universe online venue.

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Author: Zhang Tianchi

Edit: Xu Jinghui

Editor in charge: Rongbing

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