Experience the universe of the universe in the service meeting

Four players wearing VR glasses, holding game guns, flexibly moved, fiercely confrontation, showing the battle scene in real time on the big screen. At the Steel Garden site of the Service and Trade Association, VR e -sports attracted a lot of experience. Digital technology allows the audience to "swim" in the Yuan universe. From August 31st to September 5th, the Faculty Fair was held in the National Conference Center and Shougang Park in 2022. The Yuan universe became a hot spot for Shougang Park.

The Yuan universe first came from the science fiction "avalanche". The Yuan universe in the novel is a parallel digital world that is separated from the real world, but always exists, and people can live in a free life in it. The Yuan universe integrates various technologies such as artificial intelligence, digital twin, and blockchain, which has the characteristics of immersive experience, virtualization avatars, and strong sociality. At this year's service and trade meeting, the Yuan universe walked from the concept to reality, to the public, and created a new experience in cultural tourism consumption life.

▲ Shougang Park of the Services Club in 2022

▲ In 2022, VR E -sports

"Yuan Universe+" stimulates a new experience in cultural tourism

Located in the cultural tourism service of Hall No. 1 and No. 2 of Shougang Garden. Nearly 500 cultural tourism companies revolved around the theme of "digital empowering the development of cultural tourism, cultural innovation and a beautiful life", and give full play to the integration advantage of the digital technology and the cultural tourism industry. Open virtual and real spaces with technologies such as AR, VR, XR, Naked Eye 3D, and presents new applications, new formats, and new consumption of science and technology empowering culture, cultural empowerment cities.

At the scene, a series of immersive interactive experiences attracted the audience to stop. During the Winter Olympics, athletes of various countries scrambled to check in for the first time to the public, sitting in the "Dragon" manned deep -sea simulation experiments, and wearing a helmet to press the button to experience the deep sea environment. In the immersive reading space of the People's Daily Digital Communication Exhibition Area, experience the red script game and break the history of the time and space.

The combination of the Yuan universe and traditional culture is to empower the traditional culture and empower the contemporary life. The immersive IP "Mountains and Seas" based on the "Mountains and Seas" is based on the "Mountains and Seas", and created the first batch of six gods and beast boutiques such as Kirin, Together, and Evil, and then created an immersive display through an artificial intelligence IoT interactive environment. The highest -handed beasts in reality are about half meters, and they are not touched in exquisite showcases. In the virtual world, audiences can take a closer look at the appearance of gods and beasts at 360 degrees in the mysterious mountains and sea, and experience the beauty of the creatures between mountains and sea.

The "Digital Middle Axis" project brought by Tencent Technology innovatively built a digital application paradigm. The central axis in the Yuan universe allows the audience to immerse the magnificent momentum and historical changes of the axis, help the innovative activation of the cultural heritage of the mid -axis, and achieve the sustainable development of cultural heritage protection.

The museum is actively integrated with the Yuan universe. "In some museums and tourist attractions, we use digital twin and other technologies to use 3D scanning equipment to collect three -dimensional data and color data, and upload these data to the cloud, automate modeling in the cloud, and then generate 3D that can be seen by the naked eye. Real -view space. At present, these technologies are applied to the ancient Beijing Museum, Nanjing Museum, Guangzhou Museum and other venues and some art exhibitions to conflict with the reasons or time arrangements for the epidemic. Matson, senior market manager of Zhongfu Technology.

Under the blessing of new technologies, new products, new formats, and new applications in cultural industries are rejuvenating in scenic spots, which effectively stimulates the recovery of the Beijing cultural tourism consumer market. The immersive flight experience space of the Yuanmingyuan Picking Street has also been "moved" into the service trade meeting. In the exhibition area of ​​"Promoting New Life of New Consumption of Cultural Tourism", about 100 square meters of four -sided screen immersion space, Liangye Group Provides a clear and realistic "Yuanmingyuan Thousand Machine Show" films, and digitalization presents classic scenes in Yuanmingyuan, such as the month Kaiyun, Jiuzhou Qingyan, Zhengda Guangming, Wanfang Anhe, Yantong, and Hai Yantang.

In the sub -center exhibition area, the first domestic online commercial district that can carry the brand settled and start brand activities in the blue universe can also be promoted. After the project was launched, the number of views has exceeded 5.8 million, and the audience can realize interactive experience consumption in the form of treasure exploration and punching.