Suddenly announced: Stop using!

Netease Cloud Music's K Song APP "Yinjie" recently announced that due to the adjustment of business development, the sound street app will be closed on September 30, 2022. At that time, users will not be able to log in and use the app (from now until September (now until September Before 24 o'clock on the 30th, the sound street app can be used normally). At present, the relevant functions of the Yinjie App (K song, song room) can be used in Netease Cloud Music.

In the context of the two major head representatives in the industry, two years ago, two years ago, Netease Cloud Music announced the entry into the K song market and released the new product sound street APP, but unfortunately it failed to highlight the siege.

This is a work of a sword refers to the work of young people. According to Netease Cloud Music, during the internal beta period, post -95 people accounted for more than 90%of the users of Yinjie, of which the post -00s accounted for nearly 50%. Invest 200 million funds and gather Netease Cloud Music Resources to create a hundred music creators, which also shows the determination of Netease Cloud Music to enter the K song market.

At that time, the online K song platform had two head representatives of the National K song and singing it. After several years of development, the industry has indeed showed a good growth trend. According to the "White Paper Insight Book of the Development of China's Online K Song Society Entertainment Industry", online K song user payment rate increased from 3.4%in 2014 to 15.3%in 2019, and the average paid user value in 2018 exceeded 140 yuan. It reaches 161.5 yuan, and it is expected that the number of online K song users in China in 2021 is about 510 million, and the penetration rate is about 49.7%.

As a latecomer, Yinjie has not released too much sound in two years. Data show that from January to October 2021, the average monthly live in the Chinese online K song app is about 130 million, and it is in the leading position of the industry. Followed by the old K song software, it is about 20 million. The streets have not been available in the entire list.

Netease Cloud Music said that the Yinjie APP shutdown is based on the overall business goals of the platform, which is adjusted for normal business, which does not affect the main station K song related services. The K song business is the normal operating business of Netease Cloud Music. The platform will continue to explore the innovation of music social entertainment experience and seek more commercialization possibilities.

Source: Yinjie App, interface news, daily economic news

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