Beijing Publishing Group 5G Reading New Experience Capital Club

On September 1, the China International Services Trade Fair (hereinafter referred to as the service and trade association) in 2022 was officially launched at the National Convention Center and Shougang Park. At this service and trade meeting, Beijing Publishing Group focused on its own advantages, focusing on digitalization of Beijing historical documents, popularization of ancient capital culture, popularization of Beijing non -heritage digitalization, digitalization of traditional masterpieces, and the development of traditional medicine and Chinese medicine digitalization. The latest scientific and technological achievements appeared in the "Science and Technology Empowerment Cultural Section" of the Sub -Service Cultural Tourism Service Special Exhibition Area with a rich three -dimensional 5G reading model, and the Xicheng Cultural Travel Exhibition Area and the "Cloud Exhibition Hall". ", Sound book display wall, multimedia interactive terminal, etc. to create an immersive viewing experience for the audience, showing that the group has created a" publishing+"ecological industry chain with unique cultural charm in recent years, and strives to tell the Chinese story in all directions and scenes. Tell the story of Beijing and explore the various possibilities of the integration of traditional culture and modern science and technology.

In the West City Cultural Travel Exhibition Area, the first original digital collections "Rabbit" "Duo Fu", which was jointly developed by Zhongtu Yunchuang Company and China Telecom Tianyi Digital Tibetan Company, attracted many audiences to come to experience Essence The product was launched in July 2022, which was developed based on the image of "Rabbit" based on the image of the old Beijing intangible cultural heritage. Equipment, uses the QUILL 2.0 software system to develop and create in 3D three -dimensional space, and is equipped with the old Beijing screaming of the old Beijing recorded by young cross talk actor Li Yinfei, allowing the audience to experience the uniqueness of the old Beijing Mid -Autumn Festival in the virtual world. Experience. And innovatively use the light field AR technology to restore the image of "Duofu" on the booth. The audience can see the virtual image to present the eyes through the handheld equipment. One after another "check -in". In the future, the group will continue to develop the IP image of "Rabbit Grandpa" in combination with its own publishing Beijing Cultural Books.

The group's "opening" brand landed on the service meeting for the first time, introducing the light field AR technology to the Beijing cultural books published from the 1950s from the 1950s to the present from the 1950s The cover of the representative work is covered with the ceiling of the exhibition hall, forming a row of virtual cultural "sky", which covers Beijing culture and Beijing literature, which records the changes in Beijing's literary and artistic creation and artistic design style in 70 years. Light field AR technology is a visible light that sends a specific band through the "Light Tag" device. With smartphones, tablets and other terminal cameras to receive signals to achieve interactive experiences mixed with virtual and reality, audiences can see eight articles through wearing smart devices. Colorful sky curtains come into view. At the same time, in order to thoroughly implement the requirements of the whole people's reading work, the "Open" applet has launched a series of "Beijing Cultural Books · Red Cultural Series" and "CPC Central Committee Beijing Xiangshan Revolutionary History Series" and "Beijing Folk Story" and other series of sound books. During the period of limited time free activities, the audience can scan the code at the scene. This "opening" brand appeared in the service and trade meeting. Based on its own development, the group's current cultural hotspots will be held in Beijing's traditional cultural protection, middle -axis application, and dual -Osmight spiritual heritage mining. The technical achievements such as blockchain, big data analysis, and Yuan universe, and explore new attempts for organic integration of new format digital products and characteristic digital reading scenarios.

In addition, the "opening" brand cultural and creative will also land on the Xicheng consumer platform to simultaneously release the Mid -Autumn Festival -limited cultural and creative products such as Duofu IP shopping bags, wrist bags, and "Beijing Cultural Books" postcard gift boxes on the service of the Faculty Fair.

(Guangming Daily All -Media Reporter Liu Bin)

- END -