Huang Huarin, the Academy of Agricultural Sciences of Guangdong Province: help the development of the Tibet tea industry with the spirit of assisting Tibet in the new era

Author:Guangdong Science and Technolo Time:2022.09.04

★ 2022 Guangdong "Most Beautiful Science and Technology Workers" series report

★ Strong country, me

The Yigong Tea Farm in Nyingchi is the earliest tea farm in the Tibet Autonomous Region. It is also the highest tea farm in Shanghai in the world. Due to its unique geographical location and superior natural conditions, the quality of tea produced here is excellent and has a unique flavor. However, due to the limited production scale, the quality advantages have not been transformed into industrial advantages. In June 2019, Huang Hualin, a senior agronomist at the Tea Research Institute of the Guangdong Academy of Agricultural Sciences, became a member of the ninth batch of Tibetan work teams in Guangdong Province. He set foot on the hot land of Tibet and became the first technical expert in Yigong's first aid tea. Huang Hualin's aid work target of "Breaking the Tibetan Tea Brand and Creating a Red Tea Town" is based on the technical bottlenecks and development problems of the development of the tea industry. , Actively carry out the "bred band" in Tibet to drive local staff of tea farmers to be rich.

Give full play to your own professional advantages and promote the improvement of tea to increase production

After entering Tibet, Huang Hualin and the local cadres and employees of the tea farms were made together to eat, live, and work with them. Through in -depth and systematically investigating the Overview of the Yigong Tea Farm and the tea industry around the county and the field, he carried out a series of work around technical improvement, industrial development, brand building, talent training and other aspects to carry out series of work. A reasonable improvement plan is proposed in other links.

As a selection of tea trees selection selected by the Tea Research Institute of Guangdong Academy of Agricultural Sciences, Huang Hualin said, "In the field of familiarity, we must play their own professional advantages, actively connect with the rear support units, and improve from all aspects of production technology to improve one by one to improve one by one to improve them one by one. Tea quality and output. "

After entering Tibet, Huang Hualin joined forces from domestic tea experts to carry out the first local tea tree species of the Tibet Autonomous Region to collect and expand the breeding research. "No. 1" filled the gap in Tibet's local tea trees.

In addition, Huang Hualin also successfully developed the first local low -fluoride tea sales product in Tibet, and has introduced 13 advanced experiences and technologies in mainland China in the Mainland, Green Tea Processing, to help overcome 6 technical problems, establish platforms such as cooperative research and development, scientific research and teaching 2 One, two items of technical research and results transformation.

Faced with the problem of unstable quality of tea and low yield, Huang Hualin proposed a high -quality tea garden management plan, increasing the work of fertilizer and water management, pests and insect pests, and landscape tea gardens. The problem of backward processing equipment, the purchase and update of a batch of advanced equipment such as the killing machine, twisting machine, drying machine, and tither, and systematically transformed the black tea withering room and fermentation room. Perform a comprehensive improvement. At the same time, for the problem of meditation and effort of the refined time consumption of tea and tea products. In this way, the core demonstration site is established to drive and radiate tea production in the surrounding and even Nyingchi City.

In July 2020, at the harvest season of Yigong tea, the Yigong Zangbo River Valley has repeatedly continued to be more than 24 hours. There are many mudslides in the surrounding mountains. The duty room was destroyed, and the flood discharge situation was severe. Since the disaster situation, Huang Hualin has been the front line of flood resistance. While ensuring the safety of employees and the masses, it actively organizes employees to carry out safety production work. "".

Since Huang Hualin's entered the tea farm, many measures that have been vigorously implemented have achieved significant results. Both the quality of the tea and the output show a good trend of stability and improvement.

Create brand characteristics and expand sales channels

With high -quality tea, we have to face the problem of how to sell. When Huang Hualin first arrived in Yigong three years ago, the tea farm was relatively backward. Due to the high cost of transportation and logistics, the sales and profits of Yigong tea were not optimistic.

Since entering the tea farm, Huang Huarin's "integration of production and sales" tea groups have implemented a new tea brand marketing strategy based on the actual situation of Yigong tea farms sales, and invested in Tibetan funds to build the Yigong Tea Farm Linzhi Experience Store and Design 2020 2020. The new year's new series of tea products are packaged in front of the public in a better image. And through a number of measures, let the plateau go out, and let the "buyer, tea drink, tea lovers" come in.

The first is to actively develop sales channels. Offline, promote the Yigong tea farm in many provinces and regions such as Tibet Autonomous Region, Guangdong Province, Macau and other provinces and regions; online, use consumer poverty alleviation and consumer support for Tibet as the starting point, so that the tea farm successfully connects the country "832 "The" 7+2 "platform of the Guangdong -Hong Kong -Macao Greater Bay Area" 7+2 "platform created by the Poverty Alleviation Platform and the Ninth Batch of the Guangdong -Macao Greater Bay Area and the Nanyue Sharinghui of the Guangdong SASAC will be sold. Family.

The second is to actively carry out marketing and publicity. The Yigong Tea Farm actively participated in various exhibitions and exhibitions, carried out offline cross -border marketing cooperation with 7 companies including the Three Gorges Group, and carried out various marketing activities with 15 companies or platforms including Tibet Tibet Tourism Development Co., Ltd.

In 2020, the sales revenue of Yigong tea farms increased by 95%year -on -year, achieving the first time to turn a profit in the past ten years. In 2021, net profit continued to increase on the basis of the first turn of losses, and sales exceeded 10 million yuan for the first time. Leave advanced experience and cultivate local talents

"How to bring the advanced experience of Guangdong and cultivate a local tea professionals who can't take away, bring healthy tea to the people in Tibet to improve their quality of life and promote the sustainable development of the local tea industry. Direction. "Huang Hualin said.

In order to strengthen the local tea talent team, Huang Hualin adopted the "introduction" strategy. Assisting Yigong Tea Farm introduced the first batch of 10 university graduates, 4 flexible aid talents, and actively carried out the "bidding bands" in Tibet, cultivated a group of technical experts who knew technology and sense of the party. High -level management positions, key positions, and backbone teams of grass -roots party organizations.

Actively invite 15 scientific research institutions including Anhui Agricultural University, Hunan Agricultural University, and enterprises to conduct exchanges and cooperation in Nyingchi. 25 -person enterprise managers and domestic experts carry out corporate management training in tea counties and districts in Linzhi. On -site technical guidance 38 games, cultivated 1015 people in the local technical backbone of Nyingchi in the area of tea trees and tea processing, and successfully cultivated the first local professional talent team with professional skills such as planting, processing, marketing, tea art and other professional skills.

In order to improve the professional level of the talent team and carry out systematic training on Linzhi tea in the way of "going global". In September 2020, he led by Yigong Tea Farm and the Yigong Tea Group, and Huang Huarin led the team to organize 21 tea practitioners from Bomi County, Chayu County, Moqi County and Chadan Farm, and Yigong Tea Farm. Shancong tea production area, Meizhou green tea production area and Yingde black tea production area have carried out tea planting, cultivation management, tea processing, quality evaluation and marketing series of technical training.

During the support of Tibet, Huang Hualin conducted special lectures and 105 on-site teaching of Chatian, trained 912 local tea trees planting and tea processing technology backbone, distributed 500 tea field winter workbooks, so that 130 local personnel mastered 1-2 new technologies Native

★ Welcome to the 20th National Congress, and forge a new journey

The power of the country has me. Strengthen national unity and build a beautiful Tibet. In 2019, I was fortunate to join the ninth batch of Tibetan work teams in Guangdong Province for three years of counterpart support. Keep your original intention and take your mission. I have always combined the old Tibetan spirit of "Especially can endure hardships, be able to fight, be able to fight, be able to endure, be united, and dedicate" and "the Guangdong reform spirit of" dare to be the first, pragmatic, open, compatible, dedication and dedication " Carry out the work of supporting Tibet with their hearts to promote the improvement of the scientific and technological innovation capabilities of the Tibeta tea industry. It was an extraordinary year in 2022. Let us work hard, do not neglect, and forge a new journey, continue to make new contributions to the high -quality development of the tea industry, and welcome the 20th National Congress of the Party with practical actions. —— Huang Hualin

Biography

Born in Huang Hualin in 1978, a member of the Communist Party of China, a member of the Tea Research Institute of the Guangdong Academy of Agricultural Sciences and a member of the party committee of the Yigong Tea Farm in Nyingchi, Tibet. Since participating in the work, 36 related scientific and technological papers have been published in the provincial and above journals (5 articles first author), 2 editors, and 3 provincial projects; Items, 2 Guangdong Agricultural Technology Promotion Awards, 1 third prize of Guangdong Provincial Standard Innovation Contribution, 1 first prize and third prize of the Science and Technology Science and Technology Academy of Agricultural Sciences; 1 National Invention Patent; There are 6 varieties, 3 provincial -level tea trees, and 2 new plant rights of the State Forestry Administration. He has won the titles of Guangdong's "Most Beautiful Science and Technology Workers", "Guangdong Ethnic Unity Advanced Individual", "Outstanding Communist Party Members of Nyingchi City", and "Outstanding Cadre Cadres in Nyingchi City".