Chen Gen: McKinsey's latest Yuan universe report, is the high expenditure meaning?

Wen | Chen Gen

A recent report released by McKinsey, a world -renowned consulting agency, shows that by 2030, global companies and consumers may be as high as $ 5 trillion each year. McKinsey predicts that e-commerce will account for US $ 2 trillion to 2.6 trillion US dollars in this total scale, while virtual advertising business will account for US $ 144 billion to $ 206 billion. In contrast, the total expenditure around artificial intelligence was only 93 billion US dollars last year.

This report has been reproduced by major media, and it can be said that some companies will also be cited by some companies within the next period, especially some companies that speculate in the concept of the Yuan universe. This report from McKinsey A truth. The question is, is McKinsey's prediction about the prediction of the Yuan universe?

As for this issue, it depends on how to look at it. You know, the consulting agency is good at all kinds of logical fabrication. If in the real sense of the Yuan universe, McKinsey ’s consultation report is a fake report, which is a flickering report. Because we are visible to the naked eye is that by 2030, the real Yuan universe cannot be built, because some of the underlying key technologies supporting the Yuan universe cannot be realized, such as digital twin, computing power, communication, interaction, chip and other aspects, etc. Do not say that the Yuan universe, that is, autonomous driving will not be popular by 2030.

So how can McKinsey's annual consumption expenditure of the Yuan universe be up to $ 5 trillion? In fact, it is very simple. We can also make a bigger, $ 10 trillion, that is what I said earlier, how can we define the universe.

If we will be Internet advertisements, VR -based virtual reality ads, digital advertisements, and part of the current e -commerce, such as live broadcast, or shopping consumption methods based on VR, are defined as the Yuan universe The economic model is obviously huge. This is a packaging method that many consulting agencies are good at, that is, to predict the future of the concept of stealing the concept. This advantage is that on the one hand, it can reflect its forward -looking nature, and on the other hand, it can avoid prediction errors and face themselves.

Regardless of whether it is McKinsey or Sisako's prediction, the forecast for the future is just a prediction, and this is just a marketing behavior made by a business consulting company to expand the brand's influence and to obtain the consultation business. For us, what is really important is how to truly build and develop its own core competitiveness in the technical link of the underlying industrial chain of the Yuan universe, and can develop cutting -edge commercialization technologies that truly conform to virtual reality superimposed.

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