Chenghai District builds a live broadcast new ecology to help the toy industry broaden the market

Toy e -commerce live broadcast site

Recently, Chenghai District launched the e -commerce shopping festival of the toy industry. Through the guidance of government and industry associations, platform resource support, and service providers, etc., it provides new ideas for e -commerce retail for the creative industry of Chenghai toys to expand the online consumer market share With the brand influence, the "Shanshan goods" brand is promoted to the whole country. Nearly a hundred local merchants and relevant e -commerce platform leaders communicated closely to explore the new direction of e -commerce marketing in the toy industry.

The toy industry is the key development industry in the development pattern of the city's "three new two specials and one big one", and it is also a solid foundation and important support for the development of the e -commerce industry in Chenghai District. In recent years, the live broadcast e -commerce industry has developed rapidly, and Chenghai District has based on the "new air outlet" of the industrial economic development, giving full play to the advantages of Chenghai toy industry, conducting in -depth cooperation with the live e -commerce platform, and helping traditional industries to build a new supply chain. In March last year, Shantou Douyin E -commerce Live Base successfully landed in Chenghai, helping the toy industry to expand the new model of live e -commerce development and accelerate the construction of a new ecosystem of digital development of the toy industry.

Lin Xueting is an anchor of the e -commerce live broadcast base. She is endless in front of the camera, and the daily sales volume of the live broadcast room is also growing. "Through explosive models, the average daily sales volume can be made from several to thousands of pieces." Lin Xueting said that in the cargo, she will be displayed in combination with product details and toys. Improving consumers' desire to buy.

The reporter learned from the e -commerce live broadcast base in Chenghai District that since the trial operation of the base, more than 530 merchants including toys, children's clothing, maternal and infants and other categories have settled in, of which 95%are toy manufacturers, toy trade companies, e -commerce and entrepreneurship Teams have accumulated sales of over 100 million yuan. The live broadcast base has created a number of explosive items through refined operations, achieving a single product daily sales of more than one million yuan.

Ma Jianqing, the founder of Shantou Beetle Electronic Technology Co., Ltd., who settled in the merchant, told reporters that under the epidemic, various industries have been affected by varying degrees, but under the rise and drive of the new wave of digital economy and home economy, live broadcast, live broadcast live E -commerce developed rapidly. Chenghai toy products are rich in categories, reliable quality, and complete supply chain. With the new forms and models of e -commerce, they can expand sales channels and sell good products to all parts of the country. "At the beginning, we relied on the measuring block products of Chenghai, and gradually accumulated a large number of fans on the platform, so as to form our own entrepreneurial team and embarked on the road of self -made brand. At present Sales are constantly rising. "

The Douyin E -commerce 921 Good Material Festival "Domain See Good Goods -Shantou Chenghai Toys Industry Belt" activity launched this time in Chenghai District also aims to use the traffic and publicity effects of the e -commerce platform The ability to integrate the full -link marketing link and the user's good knowledge of the toy industry, help to achieve high -efficiency people's goods matching and high -quality business increase, and promote the digital transformation and upgrading of Chenghai toy industry.

(Source: Shantou Daily)

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