Sanxingdui Site was selected as the 1021 National IP of the Year of the Year

The National IP Selection Activities, which was hosted by the National Copyright Exchange Center's joint meeting, held an awards ceremony in Yan'an, Shaanxi on September 3 on September 3.

This selection covers a total of 17 tracks such as music, enterprises, finance, film and television, cultural blogs, cultural tourism, games, and animation. The selection lasted more than 5 months. Finally The interactive index selected the Ten National IP of the 2021 National IP and the Gold and Silver Awards of various tracks. In the end, Bingdun, Chinese women's football, Sanxingdui site, "Three Body", Shenzhou 13 manned spacecraft, etc. were selected as "Ten National IP".

Among them, the reasons for the awards of the Sanxingdui site are: "Sleeping for thousands of years, and the world is awake." With the archeological excavation of the Sanxingdui site sacrifice area, it will be "new" again, and Sanxingdui is fully out of the circle and the screen. From archeological blind boxes to film and television and anime, Samsung Dou uses fresh and interesting creativity and young and lively forms to shorten the distance from the public. Show the charm of ancient cultural charm in modern ways, and make cultural relics "live" through cultural and creative products. Samsung Dou is creating a super IP with Chinese and international images.

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