E -commerce "engine" activates the development of a new driving force -Huanxian promotes the development of the development of the e -commerce industry

In recent years, relying on the advantages of regional industrial resources, Qingyang City Huanxian County, innovating the service mechanism of e -commerce enterprises, improving the development chain of the e -commerce industry, and exploring the formation of unified orders for cooperatives, unified processing of enterprises, unified brands of "people in the countryside", and online goods centers The "six unified" e -commerce development models of the unified packaging and traceability system, unified supervision of the source system, and unified distribution of the logistics system have initially realized the phased goals of enterprise efficiency increase, employment increase, and farmers' income.

At present, there are 256 e -commerce enterprises in Huanxian and 1250 individual online store operators. The county rural tertiary e -commerce service system has been established and improved, driving more than 7,600 employment. Since 2015, it has achieved a total of 5.125 billion yuan in e -commerce transactions and 973 million yuan in online retail sales.

"Platform+Funds" all -round guarantee enterprise development

Huanxian has established a special e -commerce public service center, providing incubation venues for e -commerce enterprises for free, and setting up seed enterprise incubation areas, incubation areas of college graduates of poor families, comprehensive office areas, training centers, and e -commerce live broadcast bases to support cultivation of electrical electricity Business companies, promote the integration of entrepreneurship and employment. Relying on e -commerce public service platforms, seed enterprise cultivation platforms, return to the countryside, people entrepreneurial platform, college student entrepreneurial employment platform, financial credit service platform, and product display experience platform service development. Cooperate with well -known e -commerce companies to provide high -quality platforms for product sales.

In order to attract e -commerce talents, it has introduced preferential policies around the county, attracted more than 60 young people who have returned to their hometown, and established more than 30 e -commerce companies, achieving sales revenue of 140 million yuan; set up more than 1,000 square meters of entrepreneurial incubation areas to be universities in poor families Graduates provide "five free" services for office venues, computers, tables and chairs, accommodation and training to encourage entrepreneurship and promote employment. At present, more than 700 college graduates are resettled; Leading enterprises provide discounted loans to support the development of the e -commerce industry. It is also built into the offline experience hall of famous and excellent products in Huan County to focus on displaying more than 310 types of high -quality agricultural products and handicrafts and handicrafts in Huan County and surrounding counties (districts). Culture and promote industrial integration and development.

"Internet+service system" improves the industrial development chain

Relying on the e -commerce entrepreneurial incubation center, the county -level county -level e -commerce service center is built, and the county and rural three -level service system is improved, and services such as policy consulting, technical support, and training guidance are provided for e -commerce enterprises and individual operators; Full supply chain e -commerce logistics distribution center, and build village -level logistics service points, integrate 18 express delivery companies and more than 30 logistics companies in the county, unified freight, unified services, and unified distribution to form rural express delivery covering counties, townships, and villages Logistics distribution system; new planning and construction of 1 e -commerce cold chain warehousing logistics center, attracting logistics and express delivery enterprises to settle in, providing logistics services for e -commerce enterprises and agricultural product processing enterprises; signing long -term cooperation agreements with multiple logistics and express delivery companies, and giving corresponding subsidies each year. , Reduce the cost of e -commerce logistics. The quality and safety traceability system for agricultural products has been built, and the "safety early warning, source traceability of the source, traceable source, information query, responsibility can be recognized, and product recall" are realized. " By setting up the e -commerce training center of Huanxian County, the training resources of Human Resources, Women's Federation, Supply and Marketing, Employment and other departments are integrated, and e -commerce training will be carried out regularly through expert teaching and outing inspections.

"Top -level design+brand" enhance product competitiveness

Huanxian commissioned the China Agricultural Brand Research Center to carry out the top -level planning and design of the public brand of agricultural products, and successfully released the public brand of "Huanxiang people" in Nankai District, Tianjin City. People "Agricultural Products Promotion Conference expands the influence of the county brand. The "Huanxiang people" brand service center is completed, and agricultural product exhibition areas, quality traceability management centers, agricultural product testing centers, product research and development centers and other functional areas are established internally. The "Administrative Measures for the use of public brands in the" "Hometown People" Agricultural Products Regional Regional Public Brands "will be introduced to build a regional public brand management system with" one core, two main body, three brands, and six systems "to promote the" Huanxiang people "brand management and service work. Promote the "three zero" small miscellaneous grain planting and the "three products and one standard" certification of small miscellaneous grains. kind.

(Author: Li Wen Zhou Hao)

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