Disabled in the "king" teenager jumping from the building and disabled: Did the glory of the king take off the hat of "spiritual opium"?

Recently, the news that "Shaoxing students play" Glory of the Kings "was scolded by his father Wang Gang and jumped off the building to the disabled." Judging from the various disputes caused by Honor in recent years, mobile game supervision will be urgent.

From being named by the Central Media to repeatedly prosecuted, the pressure of King Glory public opinion is still there

According to Xiaoxiang Morning News, during the early 2020s of the epidemic at home, the small army of the first day was obsessed with "Glory of the King", and the first thing to get out of school after school was also holding a mobile phone.

In October of that year, after hearing the countdown in the exam, Wang Gang saw that he was still playing the game. He said a few words of "unpleasant" words, and the little army jumped down from the 11th floor and treated it in the hospital. During this period, he still played the glory of the king in the bed. In April 2022, the small army discharged disabled, but Internet addiction was still.

Tuyuan Xiaoxiang Morning News

"Glory of the King" game highly adapts to fast -paced, fragmented scenes, and "open black" with friends, so that the game has high coverage and viscosity. In June this year, its daily living users have reached as high as 160 million , But the controversy about the game has always existed.

After the epidemic in 2020 to this year, the "house economy" prevailed, and the glory of the king has repeatedly hit the highest point. According to the forecast released by Everbright Securities recently, in January alone, the mobile game of "Glory of the King" reached 9.2 billion yuan. In October last year, the total revenue of King Glory exceeded $ 10 billion and appeared on Weibo hot search, becoming the most income game in human history.

At the beginning of this year, the glory of the king was reported by a large number of players, because the skin sales were not right. According to the "January Red Black List" released by 315 Consumption Insurance on February 18, in January, Tencent's glory of the king of Tencent ushered in a large wave of complaints, and the number of reporters had exceeded thousands of people.

The Chinese Consumer Association also issued a statement at the time to criticize the problem of the domestic game companies selling virtual game doors and the incompetence board, and to formulate four new regulations for all domestic game companies -including game developers to operate honestly, they must not have false propaganda, must not have false propaganda, must not be promoted, and must not be promoted. Use some means or regulations to restrict the legitimate rights and interests of consumers.

In recent years, the negative public opinion of the glory of the king has expanded, and almost all kinds of controversial news on the Internet because of the game that appears to play the game is related to minors.

A central media's past article "Psychiatric Opopoly" has grown into hundreds of billions of industries. This article pointed out that "Glory of the King" is the most popular online game with students. Participating in the investigation of 47.59%of "Glory of the King" among students. 13.2% of minor mobile game users have more than 2 hours on working days. Because digital products such as mobile games directly or indirectly lead to more than half of Chinese children and children in China.

In addition, in the past, the unfortunate death of a live broadcast platform game anchor, "Lone King", has also caused widespread discussion in the industry.

In addition to the harm to the body, a large number of students affecting the king, eating chicken and other games that affect their studies and cause personality alienation have grown in recent years.

Shaoxing Junior Internet Adventure to Disadvantages to Disability is a manifestation of personality alienation. This is not an isolated incident. In 2017, the news that Hangzhou was a 13th junior high school student after playing "King" was taught by his father. The news from the 4th floor also caused heated debate.

And the news about the recharge of minors stealing parents' money is even more common. For example, the news from Jiangsu.com earlier, Mr. Yangshan's son was obsessed with the game "Glory of the King" to steal the money at home to recharge, and spent more than 10,000 yuan a month.

The Dongfang News reported in the news of "After being scolded by the Internet addicted teenager, and then recharged more than 10,000 after being discharged". Similar cases were reported: 14 -year -old Mumu (pseudonym) charged the glory of the king 60,000 yuan , Parents apply for refund, the platform responds to its account account as an adult account, and can only refund 2,000 yuan.

In 2019, the news of Yangguang.com, "A 12 -year -old student was addicted to watching videos and playing" Glory of the King ", and it took nine days to spend 23,000 yuan in news cases."

A survey made by a representative of the National People's Congress showed that during the epidemic, the phenomenon of the children's addiction children and the stolen parents' bank card or credit card was endless. The social problem of children's indulging in the game has been like a volcano to explode.

Judging from the recent trend of the Baidu Index, King Glory has shown a significant rise in summer activity and weekend activity. According to data released by the mobile application data analysis company Sensor Tower, "Glory of the King" revenue in the global App Store and Google Play in July exceeded 225 million US dollars, equivalent to more than 1.5 billion yuan, and won the global mobile game bestseller champion.

Qimai data also shows that the summer downloads of the glory of the king have soared, and the first place in the best -selling list is the first place. The rise of summer activity and weekend activity are obviously related to many student groups that have been related to the game due to holidays.

The game brings multiple infringement, and the responsibility cannot be pushed to the parents

According to the "Research Report on the Protection of Minor Protection in the Chinese Games in 2021" released by Eric in April 2021, the size of China's minor game users in 2019 is about 100 million.

Driven by all sectors of society and regulators, anti -addiction of new regulations was introduced. In June 2021, the newly revised "Minor Protection Law" began to add "network protection seal": limited play, restrictions, and curfes. Recently, a new survey report on Niko Partners showed that in 2020, there were about 122 million minor game players in China, accounting for 60%of the total number of minors. After the introduction of the new regulations for anti -addiction, this proportion is currently dropped to 40%, but the number of people is still as high as 83 million.

According to the Beijing Youth Legal Aid and Research Center (hereinafter referred to as the "Research Center"), in August last year, the "Survey Report on the Phenomenon of the Mobile Online Game Phenomenon of the Minor Indication of the Mobile Online Games" was released. Parents, at the same time, compiled 49 letters from parents to the center, summarized and analyzed a total of 152 materials. Among them, 83%of parents have clearly stated that their children are obsessed with "Glory of the King"; these minors are the youngest 11 years old, the oldest is 18 years old, and 14 to 17 years old.

On the day of the implementation of the New Unsaurus Law last year, the research center explained the game to the court on the glory of Tencent's glory to infringe the rights and interests of minors, and listed five infringement lawsuits -respectively. Character images, mall recharge and draws are not converged, and have inductive inductance settings.

The research center pointed out that Tencent has been constantly adjusting the standard age standard. In 2016, Tencent's appropriate prompt for the "Glory of the King" game was an adult. In 2017 Low down to "12+".

The center pointed out that currently this game has a large number of content and settings that do not meet the "12+" appropriate level in terms of character image, lottery rules, voice communication, and chat channels. Vulgar and sexual hints, such as unsuitable reading, have violated relevant laws and regulations such as the Protection Law of the Minor Protection, Publishing Management Regulations, and Online Publishing Service Management Regulations.

Judging from the female game characters in this game, from Zhong Wuyan and Ji to Yueyue, many existences are low -cut, super shorts/skirts and other clothes, excessively exposing the image of thighs, chests, and hips.

For example, Zhong Wuyan is a hot and spicy dress; a generation of heroes, Mulan, should have been heroic, but in the game, they are dressed in stockings and exposed thighs.

Including some hero lines that have misleading and vulgar settings for entertainment, such as "being played", Sun Shangxiang "", satisfy you ", Da Qiao's" You are really handsome to drive ", and so on, and so on Not suitable for minors who have not yet formed the correct values ​​orientation and do not have the resolution.

Li Bai is an assassin? When will the historical and cultural trample be closed?

From the perspective of the research center, the king's game heroes tampering with historical figures also have a tendency to trample on history and culture. For example, the Warring States militaryist Sun Yan became a young boy, Shu Han Liu Bei became a New York gangster godfather who was accompanied by a porn girl, and the self -confidence in the game was an image. This essence is the content of passing the wrong historical outlook to minors.

The topic of the King of Glory Tampered with historical figures is also a hot spot recently. Not long ago, Dong Yuhui, New Oriental anchor, talked about Li Bai's life and his views on Li Bai's poems in a live broadcast. Essence

After asking the staff, Dong Yuhui knew that netizens talked about Li Bai in the glory of the king. He said helplessly: "I told Li Bai for a long time, and you told me that Li Bai was an assassin. If one day my child grew up, he told me that Li Bai was an assassin, and I should be very sad." Lost. In fact, a primary school teacher in Sichuan also asked the students in the classroom: "Who is Li Bai?" As a result, more than half of the students replied: Assassin. Some experts call it "the conflict of historical cognition."

Just as some opinions point out that everything can be entertaining and empty the little bit of the minor. When I destroy history, have you thought about it?

In addition, from the perspective of the research center, the recharge limit and lottery model of the king's glory game mall violates the relevant provisions of the National Press and Publication Administration on Preventing Minors' Independence Online Games " -requires online game companies to take effective measures, Restriction of paid services that are not consistent with their civil behavior capabilities are restricted.

And "Glory of the King" in terms of advertising push and login settings, all have the intention of inducing minors to add to the addiction. The setting of options weakens the self -control of minors based on social pressure. The new minor protection law clearly stipulates that network products and service providers shall not provide minors with products or services that induces obsessions.

From the perspective of the research center, the glory of the king has led to a large number of minors, especially rural left -behind children's addiction to the game, and abandoned their studies. They stared at the screen of the mobile phone for a long time. ; Jereal recharge the purchase of props, skin and other virtual products for a long time also harms the property rights of parents and guardians, leading to deterioration of parent -child relationships. At present, the case of Shaoxing Internet addiction teenager jumping off the building also presents the characteristics of the research center -play the king's desertation, and the large recharge in the game has caused deterioration of father and son relationship, property rights are infringed, and jumping buildings bring physical damage.

Based on the indulgence of online games, there has been a strong point of view in the past that the responsibility of minors' game addiction lies in the parents, but it is also as if some netizens said: "You and those who specialize in researching are addicted (the beautification is to increase user stickiness to increase user stickiness. ) How to fight, people are studying this. "

In the past, there was a news that "the father who loves his son deeply and fights with the Internet addiction son for 13 years". In the news description of the Shaoxing Internet addiction boy jumping from a few days ago, his parent Wang Gang has been thinking about how to save his 14 -year -old son Xiaojun from the king's game for two or three years. He did what the parents should do to do. After the teaching, the small army after jumping from the building discharged disabled, but the Internet addiction was still. For a father, this is undoubtedly desperate.

Gaming manufacturer's anti -addiction system, why can't we prevent minors?

From the past two conference representatives proposed the establishment of an online game hierarchical system to the promulgation of the National Press and Publication Agency's "Notice". Under the pressure of policy surveillance, Tencent and NetEase also launched a anti -addiction system known as "the strictest in history".

After being named last year, Tencent quickly issued a "double reduction doubles" measures announcement, introduced financial -level face verification and real -name verification, and even "proposed that the entire industry banned elementary school students under the age of 12 to enter the game. possibility".

However, whether it is face recognition verification or real -name "anti -addiction system", it is more a standardized plan -one can easily break through the defense line. Dozens of dollars can find people to help over their face -it can't stop primary school students playing games at all.

From the perspective of interest, few people really want to "anti -addiction". After all, the youth health defense war has finally become the formalist show of manufacturers.

Pull a young man from the game, and the supervision is urgent or urgent.

Mobile games have developed to a stage of very mature technology. In the past, regulators had interviews and made manufacturers' anti -induction, but the overall supervision was relatively lagging -children easily bypassing the game platform anti -addiction setting is still needed at present needs The core issue of solution.

In recent years, all sectors of society have called for self -discipline in the industry, but if there are no specific laws, it is not necessary to restrict the glory of the king and have a certain addiction mechanism. As a interesting party, it is difficult for the game company Blocking the loopholes -after all, if the future generation is given to competitors, it is also unwilling to see the big factory.

This is the fundamental reason why public opinion is increasingly dissatisfied and the situation has not been effectively improved.

Of course, preventing adolescent addiction games is a complex system project, which requires multi -party collaboration and linkage. Whether it can be effective on the one hand is whether the direction and management measures are paired. Strict implementation of the ground, anti -addiction new rules will also become a catwalk, and parents cannot send hope to the conscience of game manufacturers.

This may need to start with the most influential typical game: the glory of the king as the breakthrough -based on the current "real -name system+human face recognition" is difficult to prevent minors from turning the anti -indulging system of the anti -indulgence system. And effectively landed. Including the implementation of the further refinement of the large factory, we must take out a more pragmatic way to block the loopholes. At the same time, you can also think about it from the game classification and the industry chain of the game. The source is regulated.

From the perspective of more and more polar cases, game manufacturers such as Tencent must also face the long -term infringement of the current potential induction of inductance, tampering with historical figures, etc. to the growth of minors. According to the Beijing Youth Legal Aid and Research Center, Li Huahua, the first four of them were requested to hope that the glory of the king would be rectified on the relevant content.

How does the glory of the king break the situation? The long -termism of open mentality and industry coexistence

Even from the perspective of the long -term development of the industry -the game industry wants to continue to develop, it must handle its relationship with society, industry, and users.

From the perspective of social responsibility, as an industry giant, what it does is undoubtedly valuable conduction effect. If it takes the lead in "tampering with the image of historical figures", then this atmosphere will be transmitted to the entire industry, forming a vicious circle Essence How to regulate value transmission, establish a correct historical outlook, and remove the hat of "spiritual opium" is the place where the glory of the king needs to reflect and improve.

After all, respect for historical facts is a cultural consciousness, inheriting traditional culture, and a cultural self -confidence.

After the King's Glory "Tampered with the Image of History Characters" was criticized by the People's Daily and CCTV, King Glory also began to try to better combine traditional culture with games. For example, in order to adapt to the character and background of historical figures, some hero lines began to adjust adjustments. ; Sichuan opera, Peking opera, blue and white porcelain, and paper -cutting traditional cultural elements have become more. Although there are still many settings in the game, we can also see that it has a good trend to see the transformation of history from the past tampering from the past to starting respect.

From the perspective of the industry, the glory of the king should form a good market competitive relationship with an open and inclusive mentality, and drive the industry's innovative ecology.

With the increase in the amount of glory of the king, the devouring the number of existing users, and the dominance of related category channels, to some extent, the industry environment restricts competition. Due to the lack of competition, its self -proclaimed situation is becoming more obvious. Mobile The category has not appeared new games that can compete with it for a long time.

This market environment that lacks competition is not conducive to the ecological prosperity of the entire gaming industry. It not only suppresses the vitality of innovation, damages the living space and legitimate rights and interests of small and medium -sized startups, but also cannot satisfy the innovation of multi -product games for gamers. Development needs. In the long run, it is not conducive to the healthy development of the industry, and it will inevitably bring the risk of loss and stall.

Therefore, the road to the glory of the king is only open to competition, allowing more enterprises to join in the relevant categories, so that industry competition is forced to force all companies and their own innovative vitality, improve operation management, improve technological progress and product experience innovation; This is also a win -win measure that stimulates the vitality of the market subject, broaden the boundaries and possibilities of the gaming industry, and make cakes bigger.

From the perspective of users, the glory of the king also needs to further optimize the operating ideas. Don't stare at the short -term profit in front of you, but also focus on long -termism.

From today, the problem of minor addiction game has triggered a rebound in all sectors of society. Tencent cannot be passively pushed away by public opinion. Instead, it is necessary to take the initiative to strengthen the pragmatic measures and supervision capabilities of the protection of minors, strengthen the content agreement of the user agreement It is strictly forbidden to use minors to use other people's game accounts to extend the game duration and strike "game rental number".

How to form a correct value guidance for adolescents is also an important aspect of Tencent's protection of minors. This requires the king's glory operation activities in the game. The perception of vulgarity and sexual hints should be abandoned, and the game community should also avoid the guidance of adverse values ​​such as "equipped with skin consumption comparison".

From the perspective of the future, the VR and AR eras have arrived. How to promote the standard and benign development of the gaming industry with a more active gesture, it may be a proposition that is urgent at the moment.

Author: Wang Xinxi TMT senior commentator Source: Hot -spicked micro -reviews. This article is reprinted without permission

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