Qi Shuyu: Interpret the national cultural digitalization strategy, and use digital integration technology to promote cultural innovation

Recently, the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" (hereinafter referred to as the "Opinions") issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council stated that "Promote the deep integration of culture and science and technology Power, attractiveness, and appeal. " The "Opinions" simply pointed out the focus and direction of the integration of culture and science and technology today. It can be expected that with the implementation of the Opinions, the application of digital integration technology in the cultural field will be more widely used, and the degree of cultural and technological integration will continue to deepen. In terms of enhancing cultural communication, attractiveness, infectiousness, and enhancement of cultural soft power Play a greater role.

Author | Qi Shuyu, Yan Shuo

Editing | Time

Edit | Peninsula

Source | Guangming.com

Recently, the "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" (hereinafter referred to as the "Opinions") issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council stated that "Promote the deep integration of culture and science and technology Power, attractiveness, and appeal. " The "Opinions" simply pointed out the focus and direction of the integration of culture and science and technology today.

The history of cultural development is a piece

The history of continuous integration of culture and technology

Da Vinci once said that art can fly high with the wings of technology. From a certain perspective, the history of human cultural development is a history of continuous integration of culture and technology. From painting to photography to movies, from papermaking to printers to the Internet, technology has always been the basic driving force for cultural development.

The famous assertion of "Media Message" proposed by Mc Luhan reveals the value of the media and has insight into the profound influence of technology on culture. Mc Luhan believes that people's cultural expression is always inseparable from the media, and the media itself is meaningful. Human beings can only engage in cultural communication and social activities only after having a certain medium. The truly meaningful and valuable "message" is the nature of the propagation tools used in a specific era, the possibility they created, and the social change brought about. The changes in media depend on the development of science and technology. Based on this, the well -known historian William McGehic believes that "the definition of human civilization is based on the media", and re -defines the history of world civilization with "cultural technology", and divides it into a meaningful text, and it is divided into meaningful text, and it is divided into meaningful text, and it is divided into meaningful text, and it is divided into meaning text, and it is divided into meaning text. The phonetic alphabet, printing technology, electronic image, and computer or digital technology.

The technological revolution profoundly affects the cultural development process. From the perspective of human history, three major scientific and technological innovation brings revolutionary changes in cultural production, communication and consumption. The first is the emergence of printing technology. The key technology is the innovation of printing technologies and typesetting technologies such as lead -live type printing, rolling paper rotor leading printers and automatic casting machines. Waiting for the emergence of cultural formats. The second time is the emergence of telecommunications technology. The key technologies are vocal machines, radio communication, laser photos, optical fiber communication, satellite TV, color TV, CD, DVD, tape video technology and other innovations. Audiovisual cultural formats such as the record industry. The third time is the emergence of information technology and Internet technology. The key technologies are innovations such as computer technology, network communication technology, and intelligent control technology, bringing new formats such as online audiovisual, online games, online news, and network literature.

Digital integration technology improves the propagation, attractiveness and appeal of culture

At present, a new round of digital integration technology innovation has become a new feature of cultural and technological integration. Digital technologies such as extended reality, artificial intelligence, 5G, big data, and Internet of Things together constitute a technical matrix to promote cultural innovation. Among them, the expansion reality has greatly enhanced the expressiveness of culture, artificial intelligence promotes the interaction of cultural experience, 5G connects massive cultural data resources, big data realizes the graphization and visualization of cultural content, and the Internet of Things makes cultural scenes more. Perception. The flexible combination of digital technology matrix can form different innovative application scenarios, profoundly changing the way of cultural production, communication and consumption, and greatly enhanced cultural communication, attractiveness, and appeal.

The role of digital integration technology innovation on cultural development is mainly reflected in the following aspects:

First, provide a new cultural experience. Digital integration technologies such as holographic presentation, digital twin, multi -language interaction, high and realistic, and other digital integration technologies, focus on online and offline integration, combine online, bring people a new digital sensing, very immersion and experience. Digital integration technology not only creates a digital image in the virtual world, but also can project the imaginary picture into the real world. For example, in the opening ceremony of the Beijing Winter Olympics in 2022, the ice and snow fifth ring, 60 -meter -high ice waterfall, 500 actors and snowflakes dancing the ice brought a strong sense of sensory impact on the audience. Behind this visual feast is the integration application of holographic technology, 5G, naked eye 3D, 3D simulation, artificial intelligence, and sports tracking.

Second, break the limitation of cultural space and space. As a composite technology that integrates 3D modeling, virtual simulation, virtual reality, artificial intelligence, the Internet of Things, etc., digital twin technology is widely used in various fields of production and life, including cultural activities such as exhibition exhibitions. Digital twin technology breaks the limitation of time and space, reproduces and restores historical relics and historical space, and provides audiences with feelings that span history and integrate ancient and modern. For example, at the Yangzhou China Grand Canal Museum, audiences can board a huge "sand spacecraft", accompanied by projection around, simulation the boat ride around, and feel the cities and rural scenery on both sides of the canal. For another example, the "Discovery · Beijing Middle Axis" exhibition in 2021, comprehensively applied a variety of digital technologies such as holographic CNC image, linkage 720 degrees ring screen, and spatial positioning sound field. In the exhibition, the public can interact through VR, and the northern end of the virtual central axis is overlooking the north -south axis, and the common development and change of Beijing's central axis and Beijing urban space through more than 50 digital satellite photos. Third, enrich the form of cultural expression. The deep integration of scientific and technological innovation and cultural creativity has created cultural production processes and production methods, which has spawned new cultural formats and new models such as virtual human, cloud games, and NFT digital collections. For example, virtual anchors, virtual hosts, and virtual employees are widely used in different scenarios. Virtual persons are a native collection of multiple technologies through computer graphics, graphic rendering, action capture, deep learning, voice synthesis and other technologies, and are a multi -technology collection. For example, virtual singer Luo Tianyi appeared on the Winter Olympics stage to sing songs, which has aroused widespread attention at home and abroad, becoming the first Chinese virtual singer to appear on the Olympic stage. For another example, the "Hatsune Miku", which is highly sought after by fans, has a beautiful character shape, a very recognizable voice, and can even open a live concert.

Fourth, enhance the participation and interaction of culture. In the digital age, interactive technologies composed of XR, facial recognition, action capture, spatial positioning, multi -touch technology, etc. are widely used in offline cultural facilities such as Wenbo venues and performing arts venues. Participate and interact. For example, the Cleveland Art Museum uses interaction technology to match the facial expressions of the visitors and the collection of artworks to enhance the connection between visitors and art. Google Art and Cultural Project uses technologies such as 3D visualization, big data, artificial intelligence and other technologies to develop various interactive mini -games, such as street galleries and art selfies to attract users to participate. Taking street galleries as an example, users can set their favorite paintings in the virtual scenes of 10 cities around the world, which effectively enhances the cultural experience.

Fifth, improve the accuracy of cultural communication. With the popularity of the Internet and the speed of transmission of cultural information, the channels for people to obtain cultural content are also more widely required, which has put forward higher requirements for the accuracy of cultural communication. The Shijingshan District of Beijing has launched a public cultural service efficiency big data platform represented by Shijingshan Culture E Station. With the help of big data, cloud computing and other technologies, cultural data such as passenger flow, activity, group emotions, and monthly popular rankings of the month Collecting, processing, analysis and visualization greatly improved the accuracy of public cultural services. As of the end of August 2021, nearly 400,000 users of Shijing Shanwen E system were highly recognized by local residents and accumulated popularity for offline public cultural service venues.

Digital integration technology promotes the prospect of cultural innovation broad

Digital integration technology has shown extremely broad prospects in promoting cultural innovation, and has also become a commanding heights to enhance national cultural competitiveness.

To achieve digital technology integration, cross -disciplinary talents need to be integrated. Taking TeamLab as an example, TeamLab is a world -renowned digital integrated art team. It is committed to exploring the intersection of art, science, technology, design and nature through team creation. The team members include artists, programmers, engineers, CG animators, mathematicians, architects and other fields. TeamLab is good at using digital technologies such as holographic projection, installation art, algorithm images, and XR to create the artistic interactive space of light and shadow intertwined, and maximize the sensory experience of the audience. TeamLab's work is permanently collected by many well -known art institutions. The unbounded art museum established in Shanghai in Shanghai has received more than 1 million viewers from all over the world in just two years. It is very exciting that my country has also emerged in the field of digital technology and cultural integration. Many of the potential emerging enterprises have emerged. In 2021, Tencent Research Institute and Tsinghua University Cultural and Creative Development Research Institute jointly conducted research and scientific and technological integration research. At the same time, the cutting -edge cases of cultural and scientific and technological integration were collected and selected, showing the diversified scenes and innovation results of cultural and scientific and technological integration. From one level, it reflects the momentum of my country's enterprises to promote the booming field of cultural innovation in the use of digital integration technology.

It is worth mentioning that the fusion of digital technology and culture has not changed culture to be the basic facts of soul and content.Digital integration technology can only produce long -lasting attractive and infectious cultural products.Therefore, combining with high -quality cultural content companies has become the choice of many technology -based enterprises.For example, Facebook was renamed "META" and announced its entry into the field of the universe.Among them, VR is an important part of the Yuan cosmic technology system.Meta not only attaches importance to the development of hardware and software, but also invested in the production of cultural content, including the acquisition of many VR game studios such as Unit 2 Games, and formulated a set of content support plans.It can be expected that with the implementation of the Opinions, the application of digital integration technology in the cultural field will be more widely used, and the degree of cultural and technological integration will continue to deepen. In terms of enhancing cultural communication, attractiveness, infectiousness, and enhancement of cultural soft powerPlay a greater role.

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