Let the small appliances that "eat gray" "eat incense"

Open the second -hand item trading platform to find that many users hang out small appliances such as bread machines, health pots, humidifiers, and label "new" and "90 % new". Essence

Either attracted by the face value, or the "high -quality life" promoted by the merchant, the consumer impulse placed the order, and found that it was not consistent with the actual needs after buying the small appliances. Discard has caused waste of resources. During the epidemic prevention period, the "house economy" gave birth to the strong demand of the small appliance market, but many products could not escape the fate of "fire". Clean products such as cleaning robots and floor washing machines are an exception. It has gradually become a "good helper" that more and more families cannot be separated, bringing everyone a sense of happiness.

At present, most small appliances are not satisfied with "just need", but to improve the quality of life. Many manufacturers target this feature, subdivide consumer behavior habits, study consumer scenarios that have not been discovered, continuously expand product categories, quickly introduce new sense of ritual and experience to consumers' daily life, satisfy consumption "Everbright" needs.

"Fresh sense" is indeed a reason for consumers to pay, but after the freshness, some small appliances are labeled with "IQ Tax". This means that there are defects in the product and fail to meet consumers' deep needs. It may not be a bad thing for consumers, or it may mean another development opportunity.

If the manufacturer can insight from the deep needs of consumers, the "tuition" will not be paid in vain. Under the pressure of competition, some manufacturers choose to "swing bad" and use cheap strategies to obtain market space in fierce competition. Compared with hundreds of or thousands of yuan products, the price of 9.9 yuan electric toothbrush and dozens of dollars of massage device is very attractive, but the actual use effect can be imagined. These products are difficult to win consumer trust, and even destroy the overall image of the small home appliance industry. In stock competition, differentiation is the "required question" of the enterprise, and the price war is obviously not the "optimal solution".

Bringing a sense of happiness to consumers will eventually rely on technology. Don't look at the "volume" of the sweeping robot, and the "concentration" of technology is not low. The coordination and cooperation of cutting -edge industries such as chip development, autonomous driving, and automatic cleaning has given floor sweeping robots full of "science and technology". Once upon a time, the sweeping robot was continuously rated as the "Double 11" product that regretted the product, and became a product that most people bought it within one month. It can be spit or question that the manufacturer has not stopped the development of the development. Stone Technology has accumulated thousands of downturn plans in actual measurement, and continuously optimizes the product route algorithm; cloud whale launch automatic trailer and automatic water exchange function to better liberate users with both hands; Kobos invested 549 million yuan in R & D in 2021, 1197 R & D personnel , Authorized 1202 patents ... From the initial "artificial intelligence" growth to a real "artificial intelligence", the success of the sweeping robot is the fruit of scientific and technological innovation.

Today, consumers choose a product, often choosing a lifestyle. Products are not only products, but also a life attitude and solution. Domestic head brand sweeping robots and other clean products have been successfully revealed to the small home appliance industry. The small appliances of "gray" still have the possibility of "food". The key is to truly meet new consumer needs.

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