4G Huawei PK Apple, why is there a way to walk to the high -end mobile phone?

No core technology support

High -end will be the sky pavilion

What are the characteristics of a high -end mobile phone?

From the perspective of industry people, supporting high -end images is favored by high -income, business people and other people; it is perfect enough in hardware configuration, reflecting self -developed strength, optimization of software systems, and superior use of experience. The most direct measurement method may be the price. The flagship machine with a price of about 6,000 yuan can undoubtedly be included in the high -end ranks.

It is not difficult to define a high -end mobile phone, but it is not easy to get out of a sustainable high -end mobile phone. From 2011 to 2022, Huawei and Apple's cumulative investment costs were US $ 132.2 billion and US $ 116.1 billion, and the two invested similarly. In the past two years, many entrants have continued to bet on the high -end market. Xiaomi announced that R & D investment will exceed 100 billion yuan in the next five years. OPPO will continue to invest 50 billion yuan in R & D expenses, which also indicates that the long -lasting innovation competition in the smartphone market has already begun to begin Essence

According to the report of the Institute, the total number of mobile phone shipments in China in the first half of 2022 fell 21.7 %, and domestic brands fell 25.9 % year -on -year. During the downward market, domestic manufacturers accelerate the high -end layout and seek high -quality development. According to incomplete statistics, in the first half of 2022, major manufacturers including Huawei, OPPO, VIVO, Xiaomi and other major manufacturers released a total of 51 new products. A number of flagship stores starting the price of more than 4,000 yuan, showing the desire for high -end markets. In addition, mobile phone manufacturers have launched their respective folding screen phones to show their innovation capabilities.

On February 23, 2021, Huawei's new folding screen flagship mobile phone Mate X2 appeared at the World Mobile Communications Conference in 2021. Figure/IC

Lei Jun, CEO of Xiaomi Group, once said that the "high -end road" is the battle of life and death. The lack of core and epidemic affects the shipments of the mobile phone to a certain extent, but the problem that cannot be ignored is that the lack of differentiation of high -end mobile phones launched by domestic manufacturers and difficulty impress consumers. On the way to the high -end market, mobile phone manufacturers may constantly think about the source of innovation and debug the path of high -end. After all, there is no support for core technology, and high -end will be the air pavilion.

"Go to the high -end to have a way to live"

According to data from the Ministry of Industry and Information Technology, 744 million units produced in China in the first half of the year, a year -on -year decrease of 2.7 %, of which smartphones were 576 million units, a year -on -year decrease of 1.8 %. Guo Tianxiang, a senior analyst of IDC China, told China News Weekly that although the sales of mobile phone manufacturers have declined in the previous quarter, the overall income is still increasing. However, both sales and income have declined.

"There is a way to go to high -end, and the epidemic has not so much impact on high -end mobile phones." Sun Yanzheng, chairman of the Wor Matio Think Tank, emphasized. According to the report of Countpoint Research, the total global smartphone market revenue increased by 7 % in 2021. Among them, the high -end smartphone market share accounted for 27 % of the historical high. Obviously, high -end machines can stimulate consumers to change.

The latest report of the market research agency Strategy Analytics shows that the sales volume of online smartphones online during 618 this year was 14 million units, a year -on -year decrease of 25 %. However, on a certain e -commerce platform, the shipments of mobile phones at 5,000 yuan or above have not increased year -on -year. This means that under the sluggish market sales, the strong part is the high -end market.

But the high -end market has re -reshuffled in the past three years. In 2020, Huawei's consumer electronics suffered a "earthquake", but it was still the leader of domestic mobile phone manufacturers. The shipment was 125 million units, and the market share accounted for nearly 40 %. By 2021, due to the exhaustion of chip inventory, Huawei domestic market shipments fell out of the top five. After Huawei's "fall", the vacancy of the high -end mobile phone market share has attracted domestic mobile phone manufacturers to compete for chasing. OPPO, vivo, and Xiaomi domestic mobile phone brands have proposed high -end strategies to gradually determine high -end series products.

According to Sun Yan's analysis, this year Huawei and Apple's press conference are so close, in fact, they have their own considerations of the market. "Huawei has made sufficient preparations on the mobile phone supply chain this time. The stocking reaches 4 million. Such a huge stocking must be pushed up. The key point of the Apple conference in advance is that the iPhone13 in 618 this year is hot sales. It proves that the sales cycle of its products is stretching, so selling in advance can drive a wave of sales. "

On September 25, 2021, the iPhone was released on the first day, and a large number of fruit fans were gathered in the Apple store in Beichengtian Street, Chongqing. Photo/Visual China

"Huawei mobile phones equipped with 4G chips are trying to break through the high -end market from the front, which means that Huawei has already stabilized the foothold in the high -end market before, which is the confidence of Huawei." Yuan Bo, a senior engineer, pointed out that the high -end domestic mobile phone manufacturers have not yet yet been yet not yet have not yet yet. Can achieve this effect.

在手机行业的传统观念中认为，一个成功的手机厂商应该做到高端市场和中低端市场并重，此外高端产品虽然利润较高，但是发货量会远低于中低端手机，中低端The huge shipment of mobile phones helps mobile phone manufacturers to integrate the supply chain and become the cockpit stone for the industry's upstream and downstream resources.

However, Apple only makes high -end products, and the new products launched each year are the global sales champion of the year, and harvested most of the industry profits in the mobile phone industry. This has caused a great impact on other mobile phone brands, and at the same time, many brands have strengthened their belief in making high -end products. According to the Canalys report, global smartphone shipments in 2021 reached 1.35 billion units, of which 44 % of the global mobile phone market revenue was taken away by Apple with 17 % of shipments.

For more than ten years, more and more mobile phone manufacturers in the high -end mobile phone market have chased Apple. In the early days, the king of the function phone Nokia and Motorola had a close -up game with Apple, and finally disappeared; in the era of full -screen smartphones, the Android camp represented by Chinese mobile phone manufacturers became the world's mobile phone market development and industrial chain development. One of the perfect areas. However, there are very few companies that can really like Apple.

In the domestic high -end mobile phone market, Huawei is the only mobile phone manufacturer who has divided it with Apple. In the first half of 2020, the market share of the price segment of more than $ 600 in China announced in the first half of 2020 showed that Huawei ranked first with a 44.1 % share, and Apple followed closely with a 44 % share. The two are divided into 88.1 % of the high -end mobile phone market share. However, after Huawei fell, no domestic manufacturers could make up for their positions.

According to the latest report of Countpoint Research, China's high -end smartphone market sales share rose from 31 % in the second quarter of 2021 to 33 % in the second quarter of 2022. Under the circumstances of the overall shipments, this also confirmed that this also confirmed that it also confirmed The toughness of the high -end mobile phone market. In the market segment of high -end models, Apple ranks first in the proportion of 46 %, an increase of 3 % compared with the same period last year. Vivo, Huawei, Honor, Xiaomi and OPPO ranked second to sixth in turn, the share 13 %, 11 %, 9 %, 8 %, and 8 %, respectively.

"The mobile phone market has entered the era of stock competition. In this year, 618 In fact, many mobile phone brands have" omnipotent ", and even overlords like Apple have taken the lead in the 'price war', which has caused the Domino brand effect", the magic mirror market Observe COO Sun Guoqiang to observe such a phenomenon. In order to maintain its high -end market share, Apple launched a "price war". Before the Apple Autumn Conference last year, Apple actively reduced the price to sell new iPhone 13. During 618 this year, the iPhone 13 became the first place in best -selling mobile phones, occupying almost half of the sales.

According to Canalys data, in the second quarter of 2022, the shipments in China's smartphone market were about 67.2 million units, a year -on -year decrease of 14.7 %; percentage point. From the perspective of high -end markets, the iPhone13 series products occupy 2/3 of the world's high -end markets.

Li Junhui, a special researcher at the Intellectual Property Research Center of China University of Political Science and Law, told China News Weekly that overall, Xiaomi, Honor, Vivo, OPPO and other brand market share have been high, and some market share has increased. It turns out that Huawei's mobile phone market share. Huawei was affected by various factors, and mobile phone production and shipments were declining.

High -end is still in the "quantity change" stage

Sun Yanxuan pointed out that in the past few years, domestic mobile phone manufacturers have still made a place at a price segment of 4,000 to 5,000 yuan through various technologies such as images and chips through their own efforts. "The creator of the" cardboard machine "is Apple. Apple has the most complete software and hard -and hard ecosystem advantage in the world. Chinese mobile phone manufacturers want to achieve real breakthroughs. Sales are actually very difficult. "

The latest report shows that in the second quarter of 2022, under the promotion of Vivo X80, Vivo increased by 504 % year -on -year from $ 600 to $ 799 (about RMB 4100 to 5470). The overall sales of vivo increased by 91 % year -on -year , Replaced Huawei to the second place. At the same time, in the best -selling mobile phone list of $ 600 to $ 799, IQOO9 Pro, Xiaomi MI 12Pro, and Honor Magic 4 are among them.

In the range of $ 400 to $ 599 (about RMB 2750 to 4,100), domestic mobile phone manufacturers competition is very fierce. Vivo and Honor have taken away high -end market share from Huawei and OPPO. In addition, there is a model such as Hongmi in this best -selling mobile phone.

Judging from Apple's price reduction sales, the thorns of the high -end mobile phone market price belt are actually removed by a little domestic mobile phone army.

Back to 2016, it may be the stage of domestic mobile phone manufacturers in the real breakthrough. In 2016, Huawei and Leica's first product of Huawei P9 series was officially born. This mobile phone became the first high -end product of Huawei's shipments exceeding 10 million. At that time, Huawei was in the climbing stage of the high -end mobile phone market. The P9 series opened a good start. From 2016 to 2019, the market share of Huawei mobile phone market increased rapidly.

In 2017, Huawei's global sales were 153 million units, accounting for 19 % of the Chinese smartphone market, and became TOP1 manufacturers in the Chinese market and TOP3 manufacturers in the global market. In 2019, Huawei mobile phones have sold 240 million units worldwide, with a market share of 17.6 %, ranking among the top two worldwide. In addition to Huawei's visible efforts on high -end products, at that time, Chinese mobile phone manufacturers were accelerating to go to sea. Chinese smartphones such as OPPO, vivo and Xiaomi occupied half of the Indian market. Deep deep into the European market.

According to the data of the Institute of Tongtong, the average price of smartphones in the domestic market in 2017 increased by nearly 20 % compared with 2016. The price of 3,000 to 4,000 yuan increased by 74.9 % year -on -year, and more than 4,000 yuan increased by 170.8 % year -on -year. The proportion is more than 12 %. "You will find that there is an advanced curve at that time, the price band of Xiaomi, OPPO and vivo exceeded 3,000 yuan," Sun Yanzhi mentioned.

On September 5, 2021, Vivo headquarters building in Dongguan, Guangdong. Photo/Visual China

"In the 5G era, these manufacturers began to break through the range of 3,000 yuan to 4,000 yuan. This year, through the development of technology algorithms and self -developed chips, the price belt continued to rush up to 4,000 yuan to 5,000 yuan." When the price zone gradually achieves breakthroughs, the real best -selling product prices of the Android camp are also going up, which is actually a strategy similar to the Tianjie horse racing. "

"The users of Android mobile phones are low in view of the purchasing power on the floor and sensitive to the price. The premise of high -end is that consumers accept it and are willing to pay for the premium. Analyst Yao Dandan told "China News Weekly" that cameras, appearance design, processor, screen display and fast charging are all selling points that consumers are more concerned about.

The smartphone track has become the Red Sea, and the image ability has always been the focus of the game. Sun Yanxuan said, "Chinese mobile phone manufacturers can develop from 3,000 yuan before 2018 to 4,000 yuan or even up. The application of the camera is very critical. The development of Huawei image technology that year made Apple a catch -up in this field" Essence

On May 23, 2022, Military Officers announced that Xiaomi and Leica will conduct in -depth cooperation from the full link of smartphone images such as optical, imaging, image processing, and experience. This official announcement also means that Huawei has previously ended for 7 years in cooperation with Leica in 2015. What changes will cooperate with Leica to Xiaomi have aroused external attention.

On July 4th, Xiaomi released the Xiaomi 12S series mobile phones, of which Xiaomi 12S Ultra was equipped with Leica professional optical lens. The starting price was 5999 yuan, and the highest version price reached 6999 yuan. Lei Jun announced on the same day that the upgrade of the image strategy was a key step in Xiaomi since launching a high -end strategy two years ago. He believes that the image has become a high point of experience in mobile phones.

In fact, not only Xiaomi, domestic manufacturers have found their own alliances for joint cooperation in recent years. Earlier this year, OPPO officially announced the strategic cooperation with Hasselblad. Previously, Hasu and OnePlus had deeply integrated with OnePlus on the camera system. In 2020, vivo announced that he would become a global imaging strategy partner with Zeiss.

Sun Guoqiang pointed out that, on the premise of a market with stock competition, there is no significant innovation, and the price reduction can be attractive, but it also requires some "air outlets": mobile phone camera function is the outlet of public and public opinion. Therefore, the main camera of the mobile phone is now from the previous single to 2 to 3, and it has become a "Yuba" mobile phone. Sun Yanxuan believes that this may become a "code" in the process of high -end mobile phone manufacturers.

"At the beginning, the release of the flagship machine was indeed planned to chase Apple's rhythm. Domestic high -end mobile phones often made under -screen fingerprints, multi -cameras, and fuselage transformations. Mobile phone manufacturers began to make a different approach by publishing a folding screen, trying to grab share from Apple. According to public data, the current average price of folding screens is still around $ 1,000.

Li Junhui pointed out that since this year, one of the high -end features is the "folding screen" mobile phones, including Xiaomi, vivo, OPPO, and Honor's major smartphone brands, all of which have launched their own folding screen mobile phones. On the one hand, this shows that the folding screen technology is becoming more mature; on the other hand, these larger mobile phone brands can better control the folding screen accessories.

On June 16, 2021, the Honor 50 series conference. Photo/Visual China

"But the more embarrassing problem is that consumers only accept the best in similar products. Therefore, if the folding screen mobile phone wants to get the recognition of consumers, it must be taken into practicality, such as solving the problem of creases or weight problems. In this way, to enhance the experience of consumers, it cannot be a product that is under the concept of 'new and strange'. "Sun Yanxuan emphasized.

"The supply chain is not smooth, and the continuous approach of the critical point of Moore's Law has led to the insignificant improvement of the absolute performance of the mobile phone." Zhong Xinlong, a senior consultant of the Institute of Radio Radio Research in the Sidi Think Tank Radio Institute, believes that it cannot be said that in the past few years, the mobile phone market has no technological progress in the past few years, but it just said that it is said that It is still in the stage of quantitative change, and it does not meet the qualitative changes that trigger and touch consumers' replacement and purchase needs. Li Junhui emphasized that the standard of high -end mobile phones mainly includes technical content, degree of innovation and user experience. In the end, the key to the high -end mobile phone will be reflected accordingly, but if the price of mobile phones is high, the technical content is low, or the degree of innovation is not high, or the user experience is not good, then this high -priced mobile phone with high pricing mobile phone is It belongs to "pseudo -high -end".

Domination of underlying technology

In order to rush to high -end, in recent years, mobile phone manufacturers have spared no effort to find opportunities on the bottom technology. In the past, the usual approach was to compete for the opportunity to start and cooperate with chip giants Qualcomm. Sun Guoqiang pointed out that mobile phone manufacturers' efforts in the high -end market, especially Android high -end mobile phones, will work hard on the chip. In fact, the chip is currently led by Qualcomm and MediaTek (now it is mainly a 4nm chip).

In recent years, this trend has changed a subtle change, and the "self -developed chip" has become a hot spot in the mobile phone industry. The SOC of the mobile phone system chip has the ability to perform complex computing. It can be regarded as the "brain" in smartphones. It contains different module combinations such as CPU, GPU, ISP, DSP, and basebands. Different tasks are separated.

"The two biggest problems in mobile phone technology, one is the SOC system chip and the other is the operating system." The Sizi COO Kuangshan emphasized that this is the two "crown" in the mobile phone industry technology, which focuses on a mobile phone manufacturer. Self -research and development capabilities need to have a long -term investment.

In 2017, Xiaomi released the SOC surging S1 S1. After four years of silence, the first self -developed ISP (image signal processor, a auxiliary chip) surging C1 was released last year. Research chip surging P1; vivo launched its self -developed ISP chip vivo V1 in September last year.

OPPO released its self -developed NPU chip "Marisilicon X" in December 2021. NPU is a neural network processor and has stronger AI computing power. At the same time, some such as "launched self -developed AP chips in 2023, and the launch of self -developed 4nm SoC chips in 2024" also spread. The relevant person in charge of OPPO told China News Weekly that the core of the high -end mobile phone is the competition of differentiated technologies. Breaking through high -end needs to be truly innovative products. Innovative forms and self -developed chips are OPPO's two strategic control points that break through high -end. The breakthrough of the bottom core technology is the most difficult for the mobile phone industry, but it is also an indispensable step.

Li Nan, the founder of former Meizu executives and the founder of Nu Meow Technology, mentioned that the three brands that have successfully succeeded in the global high -end mobile phone market: Apple, Samsung, and Huawei all have their own SOCs. However, the trend of high -end is not from now, and many mobile phone manufacturers may have no clear and feasible high -end path.

Domestic mobile phone manufacturers' self -developed chips only stay in the "auxiliary chip" stage. The truly mature SOC is a height of several chips. The difficulty of developing difficulties and capital investment, and the research and development process often encounters bottlenecks, making it difficult for the project to advance. Take Huawei as an example. After 22 years, the first self -developed SOC Kirin 910 was created. By October 2020, the Kirin 9000 was released. It has been released for more than thirty years and the annual investment has reached 100 billion yuan.

Zhong Xinlong emphasized, "Everyone knows where the end is, this road is clear, but just say what path to reach the end point. Some people private cars, some people take a plane, and some people take the high -speed rail." He believes that this self -developed chip is this chip. It should be more cautious on the road, and it is possible that research and development may be lost. It is necessary to carry out research and development planning according to the strategic decision -making direction of the enterprise, such as R & D image algorithm chips or fast -charging chips, "Don't rush up and say that it is not practical to achieve a big goal in one breath."

In 2018, the mobile phone industry began a 3D sensing camera competition, and the mountains were keenly captured the opportunity in the mobile phone industry chain. Guan Shanhe is determined to apply the bionic event camera chip to the consumer electronics field of mobile phones to solve the pain points in mobile phone shooting. "In the process of mobile phone innovation, the first one is the screen and the second is taking pictures. The entire visual system has experienced many years of development before, and some application bottlenecks have appeared, such as blurred shooting, excessive exposure and power consumption. "Too high problems".

Guan Shan, who had just established a team and founding company, returned to China to conduct a market research. She was surprised to find that the entire mobile phone industry was relatively closed, core technology and core devices were fixed, and suppliers were also fixed companies abroad. Entrepreneurship and new technologies are very difficult to enter the industry and have less opportunities. Now that manufacturers have increased openness, they are willing to cooperate with new suppliers and try new technologies. Kuang Shan said, "Obviously, the manufacturers attach great importance to the investment in R & D, and attach importance to new technologies and new devices upstream."

"The inside of the Android mobile phone manufacturers lies in the hardware platform of the same hardware platform, which is not easy to reflect based on the same hardware platform of Qualcomm." Li Nan mentioned that SOC is the most powerful technology, but mobile phone manufacturers, but mobile phone manufacturers, but mobile phone manufacturers You need to think about whether you have to end in person, and you need to clearly understand which technical path to choose. Zeng Jianqiu, a professor of economic professor at Beijing University of Posts and Telecommunications, pointed out that chips are only one of the elements in mobile phone technology, and high -end is not a new problem. The biggest difficulty is that it combines the technical path with the market. "In simple technical paths, it is necessary to follow the national strategy and achieve the combination of technology and the market. It requires self -research and self -research, and it needs to be united to achieve benign development." At the different stage of development of the enterprise, it is necessary to adopt different technical paths and strategic planning paths to explore and trial and error. "

Guo Tianxiang, a senior analyst of IDC China, pointed out that under the trend of high -end mobile phone manufacturers, major manufacturers are competing for long -term R & D investment, and the high cost brought by R & D investment requires higher product revenue to support. In fact, manufacturers and supply chains have begun in -depth cooperation from the technical pre -research stage. The models of investment and risks are becoming more common. The underlying technologies of some supply chains and SOC are also more open, and more customized products are appearing.

Tian Kehan, the founder and CEO of Yuguang Technology, devoted himself to the three -dimensional sensing field and realized the "control" of optical signals through micro -nano optical devices. "Except for Apple in large -scale use, the Android phone is not widely used in large -scale use. Only some high -end models will be used. The reason is high cost and poor application scenarios." Tian Kehan ​​told China News Weekly, Apple At that time, the face brushing function gradually established its own ecology. In comparison, domestic mobile phone manufacturers use high -end technology "guts" slightly inadequate.

"Take out the real technology to really allow others to pay the price of high -end machines and let others pay the price of high -end machines to do higher -end technology." Tian Kehan ​​believes that this is a positive cycle. Now Apple has done this. Essence However, domestic mobile phone manufacturers still have a long way to go. In his exchange with domestic mobile phone manufacturers, he found that these manufacturers still hesitant to apply technology.

Ecological and brand building cannot be ignored

In 2020, Xiaomi proposed the core strategy of "mobile phone X AIOT" to strengthen the collaboration between mobile phones and AIOT. According to the second quarter of Xiaomi 2022, the number of IoT devices connected by Xiaomi Smart Ecological AIOT platform increased by 40.7 % year -on -year to 527 million units; as of June 30, 2022, 5 or more devices connected to the AIOT platform The number of users increased by 37.0 % year -on -year to 10.2 million units.

On August 11, in Lei Jun's keynote speech, he disclosed the progress of Xiaomi car building. Lei Jun also displayed Xiaomi's road test video of Xiaomi's autonomous driving technology. Up to now, Xiaomi Mi Autonomous Driving Technology planned 140 test vehicles in the first phase of the autonomous driving technology, with the goal of entering the industry's first camp in 2024. From smartphones, wearable devices to smart home furnishings to smart cars, smart manufacturing, etc., the smart ecology has emerged.

"After the development of the mobile phone market has begun to enter the bottleneck period, both manufacturers and supply chain need to find new growth points." Guo Tianxiang mentioned that new energy vehicles are undoubtedly recognized in the current next air, and mobile phone supply chain manufacturers are in new new products in the new. The energy vehicle industry itself also has certain advantages, so they also enter the automotive industry with manufacturers or themselves.

Yao Dandan pointed out that consumers' response to mobile phone upgrades is not very enthusiastic, which will guide manufacturers to reduce energy in disguise. Xiaomi cars, robots, and Apple start with VR. Some new products.

Guo Tianxiang suggested that mobile phone manufacturers expand multi -terminal fields, first, can find new growth points, such as the popularity of the tablet market in the past two years, and the development of VR and AR in the Yuan universe in the future. Many parts such as tablets and mobile phones are interoperable and can also help consume inventory parts. The second is to use mobile phones as the core, combined with other multi -terminal forms, tied their own brand users to form a brand of moat. Finally, the development of ecology. Through the system, through various terminals, establish a complete ecological chain, and have more developed software.

On November 27, 2020, the core technology of vivo millimeter microwave mobile phone exhibited at the 2020 World 5G conference. Photo/Visual China

Apple's latest quarterly financial report shows that the service revenue has grown the fastest, an increase of 12 % year -on -year, and the growth rate is far exceeding the other revenue sector of Apple. Sun Yanxuan pointed out that Apple is the world's largest mobile Internet toll company with the largest number of toll users. Based on cloud storage services, Apple has obtained a generous income through mobile toll services.

"Previously, Geely acquired Meizu, and Weilai came out to make a mobile phone, trying to establish a business model of interconnected development through the interconnection of smart cars, so that it will pay for it." The market, ecological construction around mobile phones in intelligent wearables and even new energy vehicles to create value -added services, ensure profit growth, and establish a better profit model in the future.

“建设生态的前提还是要有足够的创新能力，不管是耳机还是智能手表，通过创新可以打动高端的消费者，获得话语权。”李楠观察到，目前在智能穿戴赛道上，产品的关键指标并Without improvement, there will be a large increase in the future. At present, Li Nan has positioned its entrepreneurial goals on emerging consumer electronics. The first TWS headset has been developed for 19 months, with a price of 4,300 yuan. This price is a lot higher than AirPods. "Facing Apple AirPods Pro in a $ 40 billion battlefield to compete for high -end TWS market share." Sun Guoqiang emphasized that the competition of mobile phone manufacturers in the future is the competition of ecology. This is why manufacturers including Apple and Xiaomi go to build a car, and in turn, why do car manufacturers make mobile phones. Only on your own ecological port can only do it by yourself, but not all brands can do it at the same time.

In fact, the previous debate on software systems has been continued for many years. There are still experience differences in iOS and Android systems. Most of the underlying technologies of iOS systems come from Apple to develop self -study, optimize well, and have relatively good security, but this makes Apple ecology relatively closed. Android's underlying system is fully open, which requires various manufacturers to make further customized research and development of the system to create their own characteristics and establish differentiation with competitive products.

"Due to historical reasons and market layout problems, China does not have a unified operating system. At present, the development of this market is very scattered. Huawei's Hongmeng system is highly hoped, but it still needs to be advanced in the bottom -level technology." Zeng Jianqiu believes that the operating system is It is the basis for future ecological construction.

Last year, Huawei launched the "1+8+N" full scene smart life strategy, which extends to mobile office, smart home, smart travel and other scenarios around mobile phones to build tablets, TV, watches, car machines, headphones, PCs and other services. At present, Huawei equipment equipped with Hongmeng system has exceeded 300 million units. Yao Dandan pointed out that the Hongmeng system formed a super terminal based on the entire Internet of Things and the entire Internet of Things. On the one hand, it is the upgrade of experience. It is more to bind users and make it easier to form system advantages.

Yuan Bo said that the Hongmeng system has a technical content, which belongs to the long -term investment of Huawei. After the hardware is restricted, the software ecology is alive. This is the embodiment of the high -end mobile phone's hard and hard -and -hard. "Domestic mobile phones need more technical accumulation. Ecological development can help enhance the brand image, and the accumulation of accumulation can cope with the arrival of the next technological revolution."

After entering the 5G era, the consumer's iterative demand is weak. Guo Tianxiang pointed out that at present, 5G has not become a motivation for consumers. For ordinary consumers, the 5G experience is not great.

Zhong Xinlong believes that products such as intelligent wearables belong to the generalization of mobile phones. These products themselves are built based on the past technical accumulation and ecological advantages of mobile phone manufacturers. "In the 5G era, if you can enhance ultra -high -definition video technology and connect mobile phones with VR or AR products, maybe it would be a technological revolution at that time."

How can a mobile phone brand really go to high -end?

Guo Tianxiang explained the "China News Weekly": "First of all, a product with good product power has been launched to obtain some users' reputation, and at the same time, it has continuously built its own high -end image of its own brand. Since then At least after adhering to the 2-3 generations of products, it is expected to gradually establish a high -end product image and be accepted by consumers. Of course, independent research and development technology is the most important point. "

Many years ago, 8848 mobile phones were mainly high -end people when they were listed, and the price was high, but because of the insufficient functions of mobile phone products, the brand could only be a flash. "In the final analysis, high -end mobile phone products should stand the long -term inspection of the consumer market." Zhong Xinlong observed that in the past two years, many companies want to seize the high -end market and promote consumers to form a high -end consumer psychological cognition. Long -term route construction.

"Adhering to long -term investment, including the strength of product strength, service, channels, and own brand image, from the accumulation of quantitative changes to qualitative changes, it is expected to truly stabilize the high -end market." Guo Tianxiang said so.

Send 2022.9.5 Total Issue 1059 "China News Weekly" magazine

Magazine Title: Fighting High -end Market: What kind of high -end mobile phones do consumers need?

Reporter: Meng Qian ([email protected])

Edit: Min Jie

Operation editor: Xiao Ran

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