The SUEMS Research Institute revealed the "Yuanyi List" TOP 20

After a 45 -day case collection and review stage, the Suluyuan Universe Research Institute officially released the digital collection "Yuanyi List" TOP 20 today.

This digital collection "Yuanyi List" has been soliciting cases on the entire network since July 18. As of the end of the case, the Schurdon Yuan Universe Research Institute received a total of 465 cases, a total of 103 digital collection platform declarations, through cyclicality The release of the list discovered and displayed excellent empowerment cases in the domestic digital collection industry, and witnessed the "Chinese power" of the digital collection industry with the majority of the Yuan universe industry partners.

During the case of the case, Tencent's Phantom nuclear shutdown passed the "cold" to everyone, but the Sulu Yuan Universe Research Institute still hopes to use the digital collection "Yuanyi List" to bring hope and enthusiasm for the industry, the healthy development of the industry in the industry, the industry's healthy development of the industry Each of our practitioners need to witness and help.

During this judging stage, the expert jury of the Suluyuan Universe Research Institute mainly evaluated the original IP design and the richness of the original IP design and the landing scene. In particular, the scene innovation of the digital collections was innovative. It is also the development driving force of the digital collection industry.

It is worth mentioning that the Suluyuan Universe Research Institute will release the "2022 Digital Collection Industry Research Report" on October 20 (later referred to as the "Report") to bring a new development map to the digital collection industry. Single and the "Report" jointly help the healthy development of the digital collection industry.

Through data statistics, the Suluyuan Universe Research Institute summarized several trends in the development of the digital collection industry:

"Digital Collection+" will be likely to be the main tool for Chinese cultural output

During the case collection stage of the digital collection, according to the different types of digital collections, it is divided into four types: "cultural relics, cultural creative", "original IP", "entertainment film and television" and "brand linkage", accounting for 23.9%, 21.7%, and 21.7%, respectively. 6.5%, 56.5%.

We noticed that the first "Yuanyi List" ranked first is the "Shenzhou 5 Digital Speaker" on the whale probe platform. Digital collection of major achievements of defense technology.

During the review stage, the "Great Power" series is also valued by the expert jury. As a digital collection, the "Great Power" series has been given a deep connotation. Digital collections are the first 18th anniversary of entering space in China.

It is precisely because of its continuous connotation that "digital collection" is no longer a digital picture that is considered "hype", which has become a real "collection" in the true sense. It also ushered in an important turning point for the development of the digital collection industry.

During the Qixi Festival, the "sad frog PEPE", which is loved by young people, is second in the "Yuanyi List". The review stage has been recognized by many readers. The "Sad Frog PEPE" combined with the thin box platform launched a total of 10,000 avatar digital collections that can be performed in a commercial authorization. It also achieves new gameplay of digital collection IP authorization, which is expected to become the "boring ape" of the Chinese version.

At the same time, in order to commemorate the 25th anniversary of the return of Hong Kong, the panda digital works under the people's creativity are jointly created with the Hong Kong Artzioneer digital art platform. The enthusiasm of patriotism and love in Hong Kong.

It is understood that the sale of digital collections and charity sales activities of "Panda Tour Hong Kong" has been held simultaneously. Let us see that the landing scene of digital collections has been rich. The model of taxi, NFT+Hunan Airlines, NFT+cultural and creative models, the continuous exploration of the new model of NFT for the cultural tourism industry and the digital industry.

The Catalum Universe Research Institute believes that the core of the Bored Ape Yacht Club (BAYC) is the output of beauty on global culture, and domestic digital collections have gradually undertaken the cycle era "Chinese culture", "Oriental civilization", "Oriental civilization", " The global output of Chinese brands has launched a new round of development in the market.

The landing scene is rich, and the proportion of brand linkage will continue to increase

The Suluyuan Universe Research Institute noticed that the fourth ranking is "Song Renpima Xu Beihong" issued on the Shangtang Digital Cat Platform. 3D digital content. Scan the real base of the product through the mobile app "Digital Cat", and a "any door" that crosses the real real life will be opened in the screen, open in the digital space, and observe the thousands of rituals of the horse in the painting.

"Shangtang Digital Cat has the technical blessing of AI+AR, and its" physical base 'and' digital content "design is unique, providing new scenes and new ideas for the landing of digital collections," Song people, Malaysia Xu Beihong " The immersive 3D digital experience is very suitable for Chinese style digital collections, and it is more helpful for the spread and output of Chinese culture. "Meng Xianglong, dean of the Suluyuan Universe Research Institute, commented.

In addition, the digital collection "Xingfei Cat" is the first domestic Tibetan collection of the Yuan universe AI interactive function. The holder not only has its permanently existing digital assets on the blockchain, but also can conduct two -creation and commercial commercialization operations. C -terminal creation and community ecological combined B -end influence and rich application scenarios. Philips Health Ambassador Yang Yang's famous digital collection "Ice and Snow Shaver", with Yang Yang's champion ice knife shoes as inspiration elements, created a set of Winter Olympic limited digital collections to make the Winter Olympics spirit, art, and health technology " The integration of the broken circle reflects the linkage of digital collections and brand, and has continuously enriched the landing scene of digital collections.

In summary, during the review stage, the Schurduan Universe Research Institute believes that the landing scenes and use scenarios of digital collections will gradually enrich, and the proportion of brand linkages will continue to increase.

In this regard, Qiao Zhibin, chief analyst of the Suluyuan Universe Research Institute, said that the "digital collection+" model will be continuously increased in the future industry, and the digital collection industry will also be promoted from the "speculation" stage to the "calm period" stage. In the future, digital collections will also show the trend of "upward and transaction".

Phantom nuclear stops, the digital collection industry has entered a new stage

On August 16, the "Phantom Nuclear" of the digital collection platform under Tencent stated that since August 16, 2022, the fantasy nuclear will stop the release of digital collections, and all have purchased numbers through its platform (including Tencent News Digital Collection). Users of the collection can choose to continue to hold or initiate a refund application.

The closure of the magic nucleus still affects the public's confidence in the digital collection industry. Users are worried that the digital collection of digital collections and other digital collection platforms also have thunderstorms, and practitioners are also concerned about the prospects of the digital collection industry. A digital collection practitioner told the Suyuan Universe Research Institute, "The fantasy nuclear is closed, and the industry's head platform has fallen. Who knows which platform will be."

The "cold" of the fantasy nucleus is passed on to everyone in the industry, but the Schurdium Yuan Universe Research Institute believes that the essence of the "Yuan Universe+" is to enable the industry through digital means to help the industry generate new increase.

In this regard, the Schurduan Universe Research Institute issued the following appeal:

On the one hand, calling on the industry to look at the digital collection business more rationally and reduce its financial attributes. The digital collection platform should combine its own business characteristics to actively explore the application scenarios of digital collection, enhance the value of use, get rid of the image of only sale, better promote the better promotion The healthy development of the industry.

On the other hand, the early landing of the industry standards is called to improve the investment threshold of the industry and reduce the investment of the platform to a certain extent. Only by getting rid of the digital collection industry that is separated from simply speculation and speculative attributes, will there be more and more platforms to use NFT technology to serve the real economy.

Industry experts pointed out that the stopping of the "magic nuclear" does not mean that Tencent's end of the Yuan universe or Web3 business, but more like an important strategic transformation.

It is foreseeable that the digital collection industry has advanced to a new stage of development. Digital collections are integrated as the ecological creation of the element cosmic technology and content ecological creation. Important puzzles output.

The development of the digital collection industry is not achieved overnight. In October, the Suduyuan Universe Research Institute will release the "2022 Digital Collection Industry Research Report". We will jointly witness the "Chinese power" of the digital collection industry with the majority of the Yuan universe industry partners. The solicitation of the digital collection industry cases in the "Report" also officially started.

In the future, let's wait and see!

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