The recording of China's rivers and lakes in the universe of the universe

Text | Intelligence Relatration

Author | Qingyue

Embracing the evolution and change of the mobile Internet industry, Yuelu Summit will go through nine years of light.

By this year, the first Yuan universe was opened, and we were able to witness the future of the Chinese Yuan universe at the scene. The leaders of production, learning, and research are all present, and they speak freely. A core of the words: the Yuan universe belonging to China must be "evolved" from a concept to the industrial landing.

Dr. Teng Tai, Dean of the President of Wanbo New Economic Research Institute and the vice chairman of the Academic and Technical Committee of the Thirty -people Forum of the Yuan Universe. Those can break through the bottleneck and run towards a wider sky. "

Wu Taibing, chairman of Wanxing Technology, clicked out: "The development history of an Internet is the history of the evolution of creative content ecology and the history of evolution of the creator economy! Upgrading and transition, creating the content of the creator -centered content service industry chain will develop rapidly. "

In the perspective of the big coffees, the Yuan universe is a large ecosystem that coordinated and comprehensively integrates. This means that behind the "evolution" of the Yuan universe, it will inevitably be the result of the concentrated "evolution" of multiple cutting -edge technologies and segmented industries.

But at the moment, it is necessary to clarify the role and division of labor of each player. Through their landing practice and industrial layout, the infinite reveries of the Yuan universe are "evolved". We might as well find out the representative players first, and divide the door different categories:

According to the martial arts science from the outside to the bottom, the Chinese rivers and lakes of the Yuan universe are divided into "puppets" represented by byte beating; the "Huashan School" represented by Tencent; the "Wudang School" represented by Baidu; The "Shaolin School" represented by Xing Technology.

Next, this article will take stock of these major factions in the "rivers and lakes" of the universe in the universe.

"Puppet", advanced "strange soldiers" can dominate the universe and lakes of the universe

The faction, the good soldiers, the surprise victory. In the rivers and lakes of the Yuan universe, byte beating is an important representative. For the "puppet" of the Yuan universe, VR and AR devices are their "weapons".

Zuckerberg once said that the Yuan universe will integrate games, work, social, education, fitness, etc. in the future, and VR will also be included in the Yuan Cosmic Calculation Platform, just like today's smartphones/laptops. Apple CEO Cook even believes that the essence of the Yuan universe is augmented reality.

Zhiyan Consulting predicts that the global VR header shows that in 2024, it is expected to reach 26.31 million units. IDC's data shows that China's VR shipments in 2021 were 1.38 million units. In addition, the industry generally believes that XR may become the entrance to the Yuan universe, and whether the Yuan universe can eventually land in the end. For the Chinese head Internet manufacturer, VR/AR/XR equipment can also combine its own business and do it. For new innovation, it is not a loss of money.

Therefore, unlike cautious movements in games and social, many domestic manufacturers have bet on equipment such as VR/AR from the beginning to try to seize important bridges connecting the real world and the Yuan universe.

Last year, the byte beating acquired the domestic VR equipment company Pico, which was rumored that the price had reached more than 9 billion yuan. In April of this year, Pico released a new generation of consumer -grade headset Pico NEO 3 Link, which began to sell in many countries such as Asia, Japan, South Korea, to provide overall solutions for customers in many fields such as medical care, entertainment, and training.

However, it should be noted that the content ecology of the Yuan universe has not yet been built, which means that although the "puppet" in the Yuan universe rivers and lakes has "strange soldiers", it is not sharp enough.

Fortunately, after Pico joined the bytes of Tiktok and Douyin "Killer", not only has the larger content resources and capital advantages, but also has more innovative capabilities in the content ecology.

With the gradual strengthening of the integration of resources between the two, as the "puppet" in the Yuan universe rivers and lakes, the "strange soldiers" of the beating by bytes have also evolved, and have a stronger "lethality".

"Huashan School", "Yuan Cosmic Game" sword refers to high -level martial arts

In the martial arts, the Huashan faction is well -known. The most subtle is its swordsmanship. Although it is as good as the "puppet", the swordsmanship of the Huashan faction can only play the biggest effect only with the assistance of the internal force mentality.

In the "Yuan Universe Rivers and Lakes", the same is true of the "game" faction. Although the diversified layout, it has accumulated a certain right to speak in the game field. Therefore, choosing to cut into the Yuan universe from the advantage field is also logical.

Tencent is a typical representative of the "Huashan School". Its business layout is extremely extensive, involving games, social, e -commerce, e -sports, search, and web articles. People can be enemy.

Holding top -flow games such as "Glory of the King", "The Elite of Peace", and "Light and Night", according to financial report data, in the second quarter of 2022, Tencent's income of 42.5 billion yuan in game business was "far ahead".

However, Tencent may not be smooth in the advancement of the Yuan universe game.

Although the closest to the concept of the Yuan universe, behind the company, there are Tencent. As early as the "first share of the universe" Roblox was listed, Tencent established a joint venture with it in 2019 to jointly create Roblox's Chinese version of "Roble". But after five months of operation of "Roble", it quietly launched in December last year. The official said that it was to "continue to optimize the product", but the fundamental "Loseri", which is actually "prematurely", did not allow domestic players to establish a cognition. What is needed behind it is Technology, more patient to make content.

After all, "What concept is not important, fun is important; how novel products are not important, interesting is important", realizing this, the concept of China's Yuan universe game manufacturer is changing. To learn from the previous lessons, Tencent attaches more importance to the new project "Z Plan" and recruit multiple positions outside, involving three categories of technology, design, and products. It has been reported that the scale of the project team has exceeded a thousand people.

The "Huashan School" with the game as the starting point began to realize the importance of the "internal power" of research and development strength. "Internal Gong" practice does not meet the standards, and it is difficult to exert its exquisite "swordsmanship". For a long time, the "Huashan School" represented by Tencent may need to adhere to the "internal power" of the cultivation of the universe. The evolution of step "to" mid -level ".

"Wudang School", sacrifice the "social array method" to the Yuan universe bonus

The cheats of "Wudang School" are not martial arts, but in the formation. Under the blessing of the "Wudang School" unique formation, the original disciples can also explode amazing potential. This is deeply appreciated by the anchor "social".

In the social Yuan universe, the impact that individuals can bring is limited, but once a complete operating formation method is built, the platform can build the channel advantage of the Yuan universe era through the user's communication and fission. It is one of the levels that must be captured in the "Yuan Universe Rivers and Lakes".

Adhering to the goal of "technology -based and open concept, together with customers, developers, and users, to create a goal of interacting virtual world with identity, economic prosperity, virtual and reality, and permanently stored, Baidu is in Baidu in At the end of 2021, the first domestic Yuan universe APP, "Higo".

In this platform, users can carry out personalized free design, creating their own virtual images through the description of taking pictures, pinching and even a sentence; Sanxingdui is very Chinese with Chinese characteristics; you can manipulate characters to experience shopping, communicating, watching exhibitions, etc.

However, users do not necessarily buy it. In the App Store, regardless of the picture quality, character, or operating experience, "Xiyang" is considered "a lot of room for improvement." Of course, for users' feedback, Baidu is also trying to improve. Taking the latest version as an example, the ability, function, effect, AVAR system, and props systems of the Yuan universe are "upgraded". of.

The "social array method" constructed by Baidu's "Wudang School" does not exert the greatest power. After all, the immersive experience picture effect of the real -time brushing of the Yuan universe and the multi -person interaction in the same space require a large amount of calculations. For strength and algorithm support, this requires a lot of R & D investment.

The "Wudang faction" in the Yuan universe needs more time and investment to improve and evolve its own formation in order to make greater power in actual combat.

"Shaolin School" makes "Yuan Cosmic Martial Arts" more advanced

In the "Yuan Universe Rivers and Lakes", the martial arts of the "Shaolin School" are mainly learned by disciples in the past practice. Martial arts have the deepest heritage. Some of the martial arts from Shaolin can also help other martial arts progress. The Economic Circuit of Wan Xing Technology, the organizer of the Yuelu Summit's Yuanxing Special Forum, and the matrix of the relevant Yuan universe product matrix.

As a comprehensive industry, users are the most important digital content producers and consumers. In the Yuan Universe era that needs to be filled in a lot of content, the creator's economic cooperation product application and underlying the underlying technology are the backbone of the Yuan universe.

The industry predicts that by 2024, nearly 4 billion users worldwide will join the creator's economic tide. At the same time, with the 3D transformation of the creative content, the creative application scenarios will be expanded from the past to entertainment, marketing and other scenarios, to digital twin, virtual reality integration and other scenarios. big.

As a head player in the economic field of domestic creators, Wanxing Technology enters early. Wanxing Technology (300624.SZ) was established in 2003 and landed on A -share GEM in 2018. Zeng people have evaluated its development process- "a picture and made a listed company."

From the first "Photo to VCD" software to the star products such as Wondershare Filmora, Wondershare Filmstock, Wanxing Meow, Wanxing Records, etc. It is the creator economy, and the user behind it is the new generation of creators.

It is precisely because of the overseas of all year round that it has reacted rapidly in the global wave of science and technology. In 2021, with the completion of Wanxing Technology's investment in real -time 3D cloud platform provider Guangzhou Gravitte Brow Information Technology Co., Ltd. RealIBOX, it officially connects with the Yuan universe. Through this, Wanxing Technology has opened a new process of transition and evolution of the creator economy to the Yuan universe era. Whether it is the list in the field of the universe, related associations, or the exhibition of forums at home and abroad, it can be seen. At VIDCON2022, the world's largest video creator exchange event this year, Wanxing Technology is also an important Chinese force in the economic field of the creator, and it is on the same stage with Amazon, YouTube, Paramount, Spotify, Discord and other companies, and launched the world's first world. The Wondershare Creator Club, a large -scale, immersive Yuan universe creator club, the Wanxing Technology and Yuan Dynasty, has attracted attention from all parties.

In just one year, it has become an important leader in the "Shaolin School" of the Yuan Dynasty of the Yuan Dynasty. It may also benefit from the accumulation and upgrade of Wanxing Technology in terms of technology, products, talents, and industrial chains.

Public information shows that in recent years, Wanxing Technology has invested in new technologies and applications in the universe, including virtual digital people, lightweight 3D design tools, collaborative design tools, VR technology innovation applications, etc.; With a high salary of entrepreneurship ", relying on its mature" big platforms, Chinese products, small teams "organization models, partners of entrepreneurship will obtain the company's comprehensive resource allocation to promote the incubation and landing of excellent products.

Of course, the director of "martial arts" is used to help other "martial arts" advancement, and it is indispensable to make the allies to make it. At the Yuelu Summit at the Yuan universe this year, Wanxing Technology United Wind -style Treasures, Caohua Interaction, Screening of the Universe, Mango Phantom, Gravitational Waves and other companies have jointly launched the first domestic "Yuan Universe Creator Ecological Alliance". Innovation, talent introduction, entrepreneurial empowerment, and outstanding creators to support the accelerated development of the economy to help the creators' economy, and help more creators share the creation in the new era.

It can be foreseeable that while continuously updating technology, upgrading products, and continuously deepening their "martial arts" and helping other "martial arts" advancement, the "Shaolin School" represented by Wanxing Technology will continue to empower the creators and get it to obtain it. More growth dividends, so as to make the "Yuan Cosmic Martial Arts" more advanced.

However, under the catalysis of the Yuan Universe, the "main development group" of the Yuan universe such as special effects artists, animation designers, art staff, product managers, and R & D engineers is hot in the market. The number of related creators is expected More and more new schools and new members will join, which also puts forward higher requirements for the "Shaolin School" internal power cultivation in the Yuan universe rivers and lakes.

Conclusion

The "evolution" of the Yuan universe is a systematic project that is up upset, accompanied by clever integration between different stages and different application scenarios.

According to time dimension and industrial development, the evolution path of the Yuan universe is divided into three stages: the start of the exploration period, which belongs to the 1.0 stage, the simple technology, the primary product of the product, and the direction of the business model are not clear; There is a deeper understanding and technical precipitation for digitalization and virtualization, and the business model gradually takes shape; 3.0 is a period of ecological maturity and the final form of the Yuan universe.

At present, there is still a distance from the "evolution" of the Chinese Yuan universe to the ecological maturity period, but with the global glory of the global Yuan universe, the development of the Yuan universe in China has begun to transition from 1.0 to 2.0.

Whether it is cultivation of "external skills" or focusing on "internal skills", "崆峒", "Huashan School", "Wudang School" and "Shaolin School", they all have imagination space, but after iteration upgrades, the Yuan universe rivers and lakes In order to create a world, more representative players are still needed. While clarifying their own layout and positioning, we must continue to strengthen the construction of core capabilities. Only in this way can we be evolved in the evolving "Yuanshi Rivers and Lakes". It is really independent.

In the new era that gradually landed in the Yuan universe, the fighting methods of the Chinese and lakes of the Yuan universe really started!

- END -