"Net Dragon" with game IP with "Magic Domain" and "Conquest", appointed the first virtual digital person CEO | frontline

Entering the Yuan universe is not just as simple as the virtual person.

Wen ｜ Zhou Xinyu

Edit ｜ Su Jianxun

Cover Source ｜ Enterprise Official

On August 25th, Net Dragon Network Company, which has game IPs such as "Magic Realm" and "Conquest", published an announcement through its official website that Tang Yu, the first virtual digital executive Tang Yu, was appointed as a rotating CEO.

This is the first time that domestic companies have appointed Digital Human executives, but this is not the first time that Tang Yu has served as an important position in Netlong. On September 6, 2017, Tang Yu "joined" Net Dragon, served as the vice president of Net Dragon, and participated in the company's AI+management, the strategic planning and project of the Yuan universe organization. At the same time, many AI "executives" and "colleagues" were arranged inside the net dragon to be responsible for organizing daily affairs such as internal communication.

In essence, Digital Tang Yu is an intelligent organization management platform that integrates service functions such as employee rewards and punishments, employees promotion, and various approval affairs. According to the public data of Net Dragon, as of July 30, 2021, Netlong AI executives helped the company more than 150,000 artificial approval each year, realizing the intelligent treatment of 125 awards and punishment affairs, and automatic questioning and notifications of the company's rules and regulations. There are more than 6,000 business services.

After being given the CEO identity, Tang Yu's existence not only means the intelligent transformation of the network dragon organization management model, but also reflects the determination of the net dragon to enter the Yuan universe track.

For a long time, games and education are the two core businesses of Net Dragon. However, compared to the strong education business in recent years, the gaming business has gone throughout the epidemic. On August 30, the mid -term performance announced by Net Dragon showed that the income from the game business was RMB 1.80 billion, accounting for 41.9%of the company's total income, a decrease of 3.9%year -on -year. The educational business income with interactive tablets exceeds the game business for the first time and created a profit of 2.4 billion yuan. This is also the first time that the IP "Magic Domain" of Netlong has declined for the first time. In the first half of this year, revenue decreased by 0.6%month -on -month and a decrease of 3.8%year -on -year.

Chairman of Netlong Liu Dejian explained that "the repeated domestic new crown epidemic has led to a certain challenge for economic growth, which inevitably affects consumer emotions and consumption capabilities. Our game revenue in the first half of the year has been affected."

But he also pointed out that short -term challenges will not affect the long -term growth plan of the game business. The Yuan Cosmic is an important part of the growth of long -term growth for net dragons. In August of this year, Netlong launched a sealed version of its first Web3.0 game "Neopets Metaverse". It is reported that the Pet IP of the Nocho has 150 million players. Netlong hopes to use this IP to create a "Play-And-Earn" ecosystem with the main selling point.

The determination of the net dragon's layout of the Yuan universe is not just the game. Not long ago, Netlong purchased Bayc#6708 (boring ape) and officially entered the "Boring Ape Travel Club". This is another iconic action about the "Yuan Universe" strategy after proposing the concept of "Educational Yuan Cosmic Organization" in the Education Circuit at the beginning of this year.

"From me to the rotating CEO, it is the emphasis on the efficiency of the organization and the fairness of the organization. It also reflects the company's determination to actively embrace changes and build a more open Yuan cosmic organization." In the open letter, Tang Yu revealed that she will bear two in the future. Responsibilities: On the one hand, the Organization of the Yuan Cosmic Organization is disclosed to the strategy and achievements of the Net Dragon Company; on the other hand, it will continue to implement the "AI+management" model to improve the efficiency of organizational.

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Net dragon appointed the first virtual digital person CEO

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