Service Trade Club | Ali Partner Fang Yongxin: Instant delivery business is currently difficult to enter the sinking market

Zhongxin Jingwei, September 1st (Lin Xun Sai Zongrun) from August 31st to September 5th, the 2022 China International Service Trade Fair (hereinafter referred to as the service trade of the Ministry of Commerce and the Beijing Municipal People's Government (hereinafter referred to as the service trade Will be held in Beijing. On September 1, Fang Yongxin, partner of Alibaba Group and president of Alibaba Local Local Life, pointed out that the scale of local instant order is in the stage of high compound growth, but it is difficult to enter the sinking market.

Alibaba Group partner, Ali Local Living President Fang Yongxin Zhongxin Jingwei Lin Yisi

For local real -time services, Fang Yongxin pointed out that the two core points were, one was the guarantee of capacity, and the other was the judgment, analysis and insight on effective supply.

In terms of local real -time services, Fang Yongxin told the media that the period for "burning money" (subsidy) for customers was almost passing. Everyone must calm down to combine some of their basic capabilities, so that more merchants open stores to get more benefits. "As a platform, we should actively participate to help more merchants (obtain) underlying digital capabilities, supporting service capabilities, customer -winning drainage capabilities, and in -depth serving customers' capabilities."

Regarding the real -time delivery field in local real -time services, Fang Yongxin told Zhongxin Jingwei that the core competition point of this track is related to the delivery time of the merchant and the distribution capacity. For core brand merchants, it can choose to build a self -built delivery team or work with Ali, but the purpose of only one is to improve efficiency and ensure customer satisfaction.

In addition, Fang Yongxin said that Ali's local life business is still difficult to enter the sinking market according to the current capabilities. At present, the improvement of service capabilities and service efficiency in first -tier cities is still focusing on.

When asked about plans to promote the local life business to enter the sinking market, Fang Yongxin said that the scale of local instant order is in the stage of high compound growth. By 2030, the number of daily orders is expected to exceed 300 million. He estimates that the scale of real -time orders in the next three years may increase to 12 to 1.5 trillion. "This is a process of development. If this scale is reached, theoretically penetrates the second line." (For more report clues, please contact the author of this article Lin Yisi: [email protected]) (Zhongxin Jingwei APP)

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Editor in charge: Li Zhongyuan

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