High -end interviews of the 12th Value Real Estate Annual Conference Industry | Goldland Technology CEO Sun Yi: The advantage of doing technology in housing companies is to truly understand the industry

The epidemic affects the downward pressure of the industry, which has caused housing companies to embark on the road of digital transformation.

According to the statistics of Yihan think tank, more than 90%of the real estate companies have deployed digitalization, and real estate technology companies have been established. The digital investment growth rate of TOP50 housing companies has maintained more than 40%in the past three years. More than 70 million yuan.

For a long time, the industry has believed that technology is an important carrier and accelerator for real estate enterprises' organizational transformation and team capabilities. At present, many leading real estate companies are also spontaneously transformed through endogenous changes to gradually grow their ability to develop technology.

Recently, in an exclusive interview with the CEO of Jindi Group Technology Company, in an exclusive interview with the reporter of the Daily Economic News, it was on the role of technology companies in the entire operation and management of housing companies, as well as how real estate technology companies recruited and retain talents and other topics. Disease.

Goldland Group Technology Company CEO Sun Yi Picture Source: Interviewee provided

Establish a full -industry chain ecology from point -to -face

Under the new normal of growing up the scale of housing enterprises, profitability and transformation difficulties, it has been promoting slowly to achieve substantial breakthroughs in real estate technology, and help housing companies build new operating development models.

What is the difference between the current real estate technology and the past? How will digital technology reshape the future of the real estate industry?

In this regard, Sun Yi believes that first of all, it is not possible to simply conclude that real estate has no technology, and in the past many stages, the real estate industry has used a large number of digital methods. At this stage, we consider more about how to integrate the scientific and technological application of each stage to truly form an integrated all -ecological solution.

Real estate companies do technology, the advantage is that there is a real in -depth understanding of the industry. Another characteristic of the real estate industry is that many work requirements are required to invest a lot of technical capabilities and empowerment, but the effects often have to appear later.

"In the past year, Jindi Technology has done in the past year. First of all, it is to sort out the needs of the industry, pull the underlying data, and establish a basic platform. Based on this, it will solve the industry's problems. Share the partners together. "

Starting from the current industry needs, the establishment of a copy that can be replicated, shared, from point and face -to -face industry chain ecosystem is the main direction of real estate science and technology exploration. Sun Yi believes that to digitize or use technology to empower the industry. Now, from the past, it has entered the process of establishing the ecology of the entire industry chain through the specific application of the past. From the perspective of Party A, all Party B in the ecology is combed as a whole. Based on this, a large underlying technology platform is formed, supporting different application scenarios, and building a big data platform to solve the whole ecology.

Sun Yi said that it is also based on this basic ability of technology companies that hopes to share with industry -related partners in the future.

As for the role of technology companies in the operation and management of real estate groups, almost all industrial Internet companies will encounter positioning issues that will be encountered, Sun Yi shared it as an example.

According to Sun Yi, Goldland Group has carried high expectations for the establishment of technology companies. Technology companies should closely serve the parent company and group to serve the industry. However, technology companies are different from traditional companies in rhythm and model, so they must maintain a certain unique operation method.

"From the perspective of the group, it must not only maintain a certain flexibility, but also be able to combine with the original business. For example, the science and technology company went from the group to the regional company in the early days, and then to the partners of Party B in all the ecological chains of the group, such as design institutes, construction units, supply chains, operation and maintenance, etc. After the research results form an overall plan, confirm and implement it with the relevant functional departments of the group.

Use positive and word -of -mouth radiation effect to absorb talents

In terms of capital investment in technology companies, Sun Yi revealed that the group's economic scale to invest in technology companies, and the early cultivation development stage needs to have a large investment and the cycle is also long.

In terms of personnel settings, it will not be human sea tactics. According to Sun Yi, during the investigation of various departments in the early days, the core team may be able to complete 5-10 people. At this time, the investment does not require much. When you have a certain direction, you can first make some prototypes to verify the logic, and then iterate to see if it can really solve the pain points of the industry.

"After the preliminary verification product input production ratio is established, there is a basis for continuous investment. Therefore, it is not said that the larger the investment is, the better it is. The overall development is a process of iteration."

So, how can real estate companies attract and absorb talents in the process of digital transformation?

Sun Yi said that real estate companies, like other non -IT industry companies, were not known in the industry with the ability of IT. From the process of scratch, how to attract outstanding talents to join has always tested the wisdom of enterprises. "This takes a certain time. Compared with the well -known IT company in the industry, the attraction of scientific and technological talents requires a process of establishing."

The Internet of different industries has a different place as the traditional Internet. Sun Yi said, "Now the better future technical direction that everyone is recognized is to digitize in the real estate industry. At the same time, this track has a technology company that grows within the industry in the industry. It is believed that it will definitely form a unique ecosystem with industry characteristics."

"In this circle, we have to cultivate deeply to create a core team with consistent core values and consistent goals. The speed is very important, but we don't pursue too fast. We hope that the core team can find key people and suitable people, slowly slowly, slowly, slowly slowly, slowly slowly, slowly, slowly, slowly, slowly, slowly slowly, slowly, slowly, slowly, slowly, slowly, slowly, we will slowly.Generate radiation effects, establish a benign environment, create a positive reputation in the circle, and then solicit the attractive and appropriate talents. "

Daily Economic News

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