Jingdong 618: Sichuan consumers have a high purchasing power, and its strength ranks 6th in the country

In 2022, Jingdong 618 brought a strong "human fireworks" to ignite the domestic consumer market. According to Jingdong Consumption data, during the 618 of 2022, in the nation's 31 provinces / municipalities / autonomous regions, Sichuan ranked 6th in the country, and the customer unit price ranked 15th in the country! The upward amount ranks 10th.

During this year, JD.com 618, including many places in Chengdu and Yibin, including Sichuan and Yibin, to issue consumer coupons in the same city from JD.com, driving more than 5,000 offline merchant stores to participate. The purchasing power performance in various regions of Sichuan is strong. The purchase of TOP3 cities is: Liangshan Yi Autonomous Prefecture, Nanchong City, and Ganzi Tibetan Autonomous Prefecture; the fastest growing cities in the year -on -year increase in turnover are Suining. From the perspective of turnover, the TOP5 city in Sichuan is: Chengdu, Mianyang, Nanchong, Deyang, Yibin City. The regions with the strongest purchasing power are: Xinjin District, Dujiangyan City, Jianyang City, Chongzhou, Pengzhou.

Among the consumption characteristics, Sichuan's high -quality agricultural products upward TOP5 is: Liangshan Yi Autonomous Prefecture, Nanchong City, Ganzi Tibetan Autonomous Prefecture, Guangyuan City, and Yibin City.

In terms of user characteristics, Sichuan new users tend to be younger, financial practitioners have increased the fastest year -on -year, female users account for 5%higher than the average ratio, and young users under 35 years old account for 57%. 0.0%. More and more students have joined Jingdong online shopping, which has greatly improved local new users.

The local Z -generation crowd prefer it in shopping: home improvement building materials, pet life, maternal and child and other categories. At the same time, the number of local three shops increased by about 30 %.

在京东618期间，该地用户消费金额较多的品类是家电数码、电脑手机、食品饮料等，同时根据其与全国平均消费结构的对比可见，该地消费者更偏好的品类是：酒类、 Toy instruments, furniture, mother and baby, home textiles.

Under the wave of consumption upgrades, social consumption has a personalized and diversified characteristics. The consumer demand of users does not only stay in the purchase and use of the product, but also through the full link of pre -sale, mid -sales, and after -sales, and the full life cycle consumption experience. Service payment. Data show that users of the place prefer to purchase decoration services, home appliance services, installation/debugging services, game/video services, mobile phone services and other services.

Reporter Ren Qiuhong

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