Use creativity to promote urban development!"Shuang Shuang Guiyang" city IP dialogue salon is held

Guiyang.com · Jiaxiu News On August 28th, the last event of the 2022 Golden Puppet Award Conference- "Shuangshuang Guiyang City IP Dialogue Salon" was held in Guiyang. Create a "cool Guiyang" city IP and suggestions, and draw a successful end to Guiyang's trip to Guiyang.

"Guiyang tourism must be more prosperous in peak season, low season, six cool seasons, and cool Guiyang." "Guiyang must do a good job of integration of knowledge and action to enhance urban service forms and product awareness." "Guiyang must do a good 'strong information' Shock wave marketing. "... At the meeting, the deputy mayor of the Guiyang Municipal People's Government Long Cong, the deputy secretary -general of the Guiyang Municipal People's Government Wang Jie, and Huang Jie, deputy director of the Guiyang Culture and Tourism Bureau as the city representative, the chairman of the advertising door & CEO Lao Bo, Creative Chief Innovation Officer & Founder Zheng Daming, Beijing Tian and Air CEO Zhang Fengrong, the founder of Chima Advertising Ma Jun, Wero2 Digital founder & CEO Chen Xiongliang, founder and CEO Xu Zhangyi, Si Yi CEO Xu Zhangye, Si Shi Advertising founder Wang Wei, Chief Creative Officer Wu Fan, Chief Creative Officer of Blue Together, and General Management of Wen's Food Brand Management Center Cheng Guo's new nine top domestic marketers, respectively for the creation strategy of the "net red" city image in the new media era, respectively. The "cool Guiyang" city IP3.0 era how to talk about the "six cool" brand connotation and other topics discussed to discuss the discussion, discovering the uniqueness of Guiyang, spreading from inside and outside, and deeply excavating Yangming culture and ethnic culture.

It is understood that the Golden Hitoma Award was founded in 2011 and was sponsored by the China Business Advertising Association (CAAC) and the advertising door of the communication industry platform. Media and content creativity are the dimension, and comprehensively presents different content marketing methods involved in different media; based on the concept of "insightful content", the commercial value determination of the content marketing field of Greater China has always been focused on the original content and content of the original content and content. Change of marketing. The dialogue Salon was directed by the Guiyang Cultural and Tourism Bureau, and the Malaysian Honeycomb and the Advertising Gate were jointly sponsored to use creativity to promote the development of "cool Guiyang".

Guiyang Daily Rong Media Reporter

- END -