In 2022, the Special Exhibition of Cultural Tourism Service of the Service Trade Association: Four highlights allow you

Xinhua News Agency, Beijing, August 31st (Reporter Wei Mengjia) The China International Service Trade Fair (hereinafter referred to as the service and trade association) in 2022 was held from August 31 to September 5th at the National Conference Center and Shougang Garden. The special exhibition of cultural tourism services for the nine major college exhibitions of the Service and Trade Association officially unveiled at Hall 1 and Hall 2 and No. 2 of the Steel Garden Exhibition District. The exhibition experience allows the audience to enjoy the new hot spots of the Wenjin.

The reporter learned from the organizer that the offline exhibition area of ​​the Cultural Tourism Service Exhibition is 14,700 square meters. The two theme exhibition areas of the "new cultural engine" and "creative new life" are set up. It has 6 units and 30 topics. It attracted more than 900 companies to participate in online and offline exhibitions, of which nearly 500 companies participated offline, including 47 Fortune 500 and industry leading enterprises. At the same time, they opened the "Cloud Exhibition Hall" to facilitate more online exhibitions. In addition, more than 60 interactive activities such as literary performances and non -heritage experiences will be held.

Shougang Garden Service Fair, Shijingshan District, Beijing. Xinhua News Agency reporter Ren Chao Photo

Views 1: The characteristic culture and product display of the countries along the "Belt and Road"

At this session of the service and trade meeting, the "Colorful World -the 7th 'Belt and Road" National Cultural Exhibition Activities "hosted by the Beijing Municipal Government News Carry out exchange activities. For the first time, the event set up the "International Selection" e -commerce live broadcast room along the “Belt and Road”, the “International Selection” e -commerce live broadcast room. Foreign officials and enterprises in charge of countries along the “Belt and Road” will be launched to bring live broadcasts to the audience to promote cultural trade comminicate.

Views 2: Yuan Universe and Digital Interactive Experience

"Yuan Universe Quanzhen 3D Space Interaction Scene" "Yuanju Jinghua-Cultural Park Network, which is developed for the Yuan Dynasty" "House of Youth Yuan Universe" ... At the service trade meeting, more than 10 exhibition areas will show the Yuan universe to promote cultural tourism New scenes and new formats in industrial development. The innovative applications of new technologies such as 5G, big data, AR, and VR in the cultural field will also appear at the Special Exhibition of Cultural and Tourism of the Service Trade Association, allowing the audience to appreciate the presence of cultural creativity under the blessing of digital technology. A series of immersive interactive experiences such as the virtual online commercial districts created by the Dragons of the Dragons and Deep Sea, the virtual online commercial district created in the Beijing Urban Sub -center exhibition area, the virtual reality e -sports contest, and the VR "cloud" tour of Dunhuang are waiting for the audience to go Pickup.

Highlight 3: Concentrated display of cultural industrial parks

In recent years, Beijing Cultural Industrial Park has flourished, and a number of high -quality cultural industrial parks have emerged. Beijing Cultural Industry Park has gradually developed into a gathering place for high -quality cultural enterprises and punching in citizens' cultural consumption. The centralized display of the Beijing -level cultural industrial park has also become a highlight of the topic of cultural tourism services. 10 parks transformed by old factories renovate the status and history of the cultural industrial park through the colorful light and shadow device.

Highlight 4: high -quality cultural products show new vitality of cultural consumption

In recent years, some new cultural industries, new formats, and new applications are activating the Beijing cultural consumer market. For example, Beijing conducts cultural relics to activate the site of a group of clubs. At the service trade meeting, a number of new humanistic landmarks with the characteristics of Jingwei culture and traditional cultural characteristics created by the "Hall of the Hall" -the eighth hall will be unveiled in the exhibition area to allow the audience to experience the charm of traditional cultural charm.此外，北京老字号、前门大街、亮马河国际风情水岸等文旅消费场景，以及以《山海经》为原型的沉浸式体验IP项目“那世山海”等，都将在现场亮相，展现北京The vitality of cultural consumption format.

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