Ghosts Farewell Age

Author | Gu Han

Edit | Li Chunhui

On the evening of August 25, Zhang Tianai released a dialogue recording with Xu Kaizheng on Weibo, a furious man. In just 7 minutes, the plot was twisted and the style was changeable. The Xu Shi scum men's quotes quickly came out of the circle, and it was linked to Ding Zeren and Deng Zeming, who had encountered voice hammers not long ago. For a while, the "treasure" sound was heard on social media.

Every time the gossip event is a rush of the media creator. At station B, the discussion of this matter and Erchuang quickly occupied the homepage of Xu Kaizhen's search. As for whether it can surpass Ding Zeren in the future, it depends on the archeological strength of netizens- "You are my only sister", Ding Zeren's performance in "Idol Trainee" was also dug out, BGM was replaced by countless KPOP heat The song, or the whole person was entered into the Korean group practice room, many of which have achieved hundreds of thousands or millions of playbacks.

Looking at the ownership of these manuscripts, regardless of timeliness, quantity or playback performance, the living areas, entertainment areas, and even music areas are higher than the ghost animal areas. Ding Zerren's only 45W+play "Sister You Too Beautiful" in the only 45W+play in the ghost animal area, or because of the new round of Cai Xukun.

I do n’t know when it starts, evil is no longer exclusive to the ghost animal area, while the ghost animal area shows fatigue: in terms of stalks, at least the star stalks are no longer more active. Accept well. In terms of stalks, the materials are still new, but there are not many new stalks that have been red enough for a long time. There is no second "Cai Xukun", not to mention the ancient magic pens such as Jinzheng, philosophy, and head of state, skateboard shoes, and you ok.

Ghost animal videos do not originate from station B, but it is a special content of station B. It was also regarded by the outside world as a way to get closer to young people. During the most prosperous period of ghost animals, there was a saying that "there are only two districts in station B, and the ghost animal area and the ghost animal material area". It can be seen that the ghost animals have gone far away in the circle.

However, it seems that the barrier that is pushed down seems to be recovering, showing a new scene of "both ends inside and outside, each volume,".

Out of control expression

The term "ghost animal" comes from the Buddhist term, which is the collective name of the two hungry ghosts and beasts, which means cruelty and ruthlessness. Later, it became a adjective commonly used in ACG culture and was literally translated into Chinese.

Re -discharge the sound and painting material, the speed adjustment and repeated editing method, as early as the last century, appeared in some pioneering experimental movies. Around 2008, it rose on the Japanese barrage website Niconico.

The connection between the two began with a work named "The Final Ghost Live Blue Road". The video spoofed McDonald's ads, first fire on Niconico, and was then moved to China. "Blue Road" is an unknown word that the video protagonist and Uncle McDonald's.

As a result, this strict sense should be called "sound MAD" video in the country has a new name.

If you want to explain the nature of ghost animals, the hard sugar king's wish is defined as, and by deconstruction and reshaping, the valuation value and showing jokes.

It is not difficult to see that the ghost animals in the public today have run out of the "Blue Road" and have run out of 100,000 miles, and the localization is very successful. The fundamental reason is that the maturity and expansion of the creation and watching groups has more ideas for what and everything to see. In many years of practice, the "human VOCALOID" and "ghost animal tuning" that let the ghosts speak and express their expressions have gradually grown through words. The threshold for production and appreciation is higher than the "sound MAD" of the two.

In October 2015, the UP master "this thing is absolutely sounded in the world" and contributed the second ghost work, and became famous in the World War I. In the face of amazing lyrics, many people don't care about his green tuning technology. The form of form and content can be seen.

This year can be called the years of ghost animals. There are "My Shampoo" and "Are You OK" with the help of Jackie Chan and Lei Jun's celebrity effects outside the station. Hu Ge also reposted the ghost animals of "Langya Bang" on Weibo, allowing many people to know this special two. Ghost animals have also developed the enthusiastic genre outside spoofing and entertainment in a timely manner, showing the value that is more likely to be understood by the outside world.

After that, the material thinking of the ghost animal area has gradually changed, and the latter has been fell more to the latter between ACG and the three dimensions, niche identity with the public, and the current hot figures of subculture stars. In the memory of Hard Sugar Jun, Ouyang Nana's "Ant State for Ten Years", Yang Chao Running, Zhu Dan's mouth, Naza Awards, "Light Yellow Long Skirts" and other moments, the ghost animals have rushed in entertainment gossip to play The front line of the stalk, so there is a sigh of the beginning of this article.

Needless to say, ghost animals, as a way of expression of young people, are vivid and powerful. However, when the ghost animals pile up the hotspots, attract audiences with the same view to come in to enrich the barrage comments, and its role has changed from the expression of individual expression to the group's statement.

On the other hand, ghost animal carnival may also be used to provide whitewashing opportunities for controversial figures, or bring it to it. The popularity is today, and it means more things.

In 2020, "Tai Chi Master" Ma Baoguo defeated the martial arts and scolded young people to attack the old comrades in short videos. The ghost animal area quickly incorporated it into the material library to help classic quotes such as "not talking about Wude" to the entire network. However, shortly after that, the People's Daily criticized the phenomenon, and Station B also responded quickly, and the search page no longer showed related ghosts. This is not the first time that Station B has scratched the red line for the ghost animal area. But quietly getting off the old videos and the new popularity of the new popularity, after all, the latter brought to users a greater blow. The ghost animals with negative energy such as spoofing and irony, and after all, they could not go to the end with B on the road of mainstreamization.

Ghosts that are not moving

The dilemma of ghosts is not only in the cultural level, the masses and circle friction, but more importantly, as a game that passed down in the 1900s, it is becoming increasingly uncomfortable to the current short video ecology.

For example, copyright issues. Free sharing was pursued early in the Internet. The second editor does not look at the profit. Correspondingly, it is rarely considering whether the source of the material is formal. With the opening of the business door and the gradual improvement of relevant laws and regulations, coupled with a series of defensive actions of long videos on short videos, the living space of the second editing continuously compressed, of course, the ghost animals could not be spared.

At the beginning of 2021, the RAP "Gang of the Tang Dynasty" of the UP Lord's "Drinking Orange" brought a long -lost vitality to the ghost animal area. The format of the old drama, the low -painting with the trendy font commonly used by the rap MV, is full of contrast. However, soon after, the video was replaced with a black background, and the lyrics were also adjusted.

No one knows whether the problem lies in spoofing masterpieces or material infringement. Because there is a genuine online online in Station B, there are many dual -cut cuts in the film and television area. But the result is clear, just like many other areas. Once the creator starts to speculate, the imagination has a layer of restraint.

Another example, cost problem. This refers not to money, but refers to the time and energy of the author's production and audience watching.

Ghost animals are complicated, usually with multiple processes such as lyrics, tuning, editing, and subtitles. The amount of information of the finished product is relatively dense, and the video of just three or five minutes can make the audience feel very "long". This high -cost, high density is in line with the PC horizontal screen and barrage culture. Under the atmosphere of mobile vertical screens and "short flat", it has become a disadvantage, which means that its production ratio is not ideal enough and the commercial value is limited.

In 2021, station B launched the Story-Mode vertical screen mode, which is more thoroughly connected to the short video ecosystem. The first is to facilitate the settlement of the vertical screen. Secondly, the new specifications and push mode have also reduced the threshold for submission and incentives for novice UP.

In the Q1 financial report of 2022, station B focused on the new growth brought by this model: DAU penetration of more than 20%, and reached 30%of the proportion of users. However, it is conceivable that in the new mode, the submission that is more in line with the "short video" standard will be more advantageous. It will impact the video in the original horizontal screen in the station, and it will also promote the original UP's main adjustment habits, or adjust the adjustment, or adjust it. Mental.

It can be regarded as a self -rescue that faces this trend in the ghost animal area, or it can also be regarded as the impact of this trend on the ghost animal area. The genre of the ghost animal's main plot has gradually grown since its birth at the end of 2016. Finally became the fourth sub -category "Ghost Animal Theater" in the ghost animal area, and tied with the sound MAD, the human Vocaloid, and the ghost animal tuning.

Ghost animals are mixed among old ghosts and animals, but in terms of adaptation of the times, there are many advantages: no longer attached to BGM, duration is more flexible, long or short; Essentials; the amount of video information is reduced, the theme is more clear, and the audience of the short video era is more friendly.

Not long ago, Gazi did not speak at all. He returned to the ghost animal area alone with the position of stealing a dog.

Interture from "Gatzo who loves and dold", the author "a large basket of strawberries flying"

What do young people choose and what to give up

In the 00s of the ghosts, young people who surfed the Internet boldly rebelled and pursued their personality.

At that time, the Internet and PCs were still popular, and there were not many amateur people who had conditions to learn and master video production technology. Researching technology and challenging themselves, showing brain holes in the way others can't, admiring and pursuing, and even creating popular hotspots with their own power ... When the content cannot be realized, these are the source of the creator satisfaction.

Secondly, as described above, ghost animals were originally a niche sub -culture. In the early years, MADs were not everyone who could get, and the materials were strictly from Japan ACG, or there was some bad interest. Survive and develop under the mainstream eyelids, challenge the rules, resist authority, and have a high threshold. Ghost animals also fits these psychology of niche enthusiasts.

Now I want to say that the times are different.

The first is that with the popularity of smartphones, the "fool" of the editing tools, the openness and flooding of the tutorial, the technical gap between the PUGC video authors has been vigorously flattened. At the same time, the playing performance is dominated by the algorithm, and the form is getting less and less important. Dazzling skills can no longer bring the author's sense of superiority as before.

More importantly, the choice of young people is also changing.

The Internet community has gradually converged to become a topic in recent years, and was noticed by the industry and more old users. It is difficult to say whether the expansion impulse of the platform has led to the loss of characteristics and the influx of outsiders. It still shows more demands and less loyalty, thereby prompting the platform to make various adjustments. In any case, it is ultimately directed -a hot stalk chasing the whole network, the way of playing with a stalk seems to be diverse, macro but homogeneous. From the perspective of production, keeping up with hot spots is the professional requirements and essential literacy of the media and self -media. Even though those young people who have not become the media are dazzling in the Internet celebrity economy, they generally have the consciousness of operating accounts and traffic monetization, so they have the motivation to chase hot spots.

On station B, when the ghost animal area may be relieved, the whole station surrounds the hot spots of "rectification" is soaring output, scattered in various districts, and also rolled in various districts: imitating remakes, dialect dubbing, cover, flipping, playing, playing, playing, playing,. AI face change, special effects editing, brain hole mixing ... as long as the opportunity is right, it may produce explosive models.

In the audience, those ordinary users who do not need to think about traffic and hot spots will continue to read in the comments, or spread the stalks and learn everywhere, so that they are worried that young people have suffered from words.

Why are young people like this?

Hard Sugar believes that the answer may be that they are in a huge change, and they have more weakness. Compared with the new standards, they need to obtain a certain sense of security by integrating collectives and following the trend. Playing stalks is a low -cost method of participation, especially language stalks.

In the same way, compared with the strong and strong expression of ghosts, hiding in the "XX Literature" and "XX quotations" behind the detoured expression and implicit confrontation, perhaps it is a rebellion that is just right for this young man.

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