What is the inspiration of the high -end machine market?

As an industry with high resource integration and high competitive intensity, the development of smartphones from "hundreds of schools" to today's "Huami OV" four people, not only to configure the same competition as before, but upgrade to technical research and development, emerging technology, products, products, products, products, products, products, products, products, products, and products Design and other higher -dimensional competition. In the process, the poor brand retired, and all the wins were left. Even in the high -end market, domestic mobile phone brands have made breakthrough products that make people's eyes shine. After half a year, what is the situation of the mobile phone market today? Recently, the 2022 Q2 Chinese market smartphone sales data released by the Counterpoint gave the answer.

The high -end machine market "changes"

In detail, in the second quarter of 2022, the domestic smartphone market share was: vivo, Honor, OPPO, Apple, Xiaomi, and the specific share was: 19.8%, 18.3%, 17.9%, 15.5%, and 14.9%. There is no doubt that vivo won the throne of the market share champion.

In the 2022 Q2 China's high -end mobile phone market share ranking released by Countpoint, the data is also quite interesting. Including Apple, vivo, Huawei, Honor, Xiaomi, OPPO, these six OEMs account for 95%of the high -end machine market, of which 46%are ranked first, vivo ranked second in 13%, Huawei ranked 11%ranked ranked 11%ranked first, and Huawei ranked 11%. Third, Honor is fourth, Xiaomi is ranked fifth in 8%, and OPPO is ranked sixth in 8%.

In the case of 14%of the overall market declined, the sales of high -end markets fell by only 10%, which means that the demand for high -end markets is relatively stable, and it is a position that each mobile phone brand must win. It is worth noting that vivo occupies the second in China's high -end market for the first time and replaced the previous position of Huawei.

Products, technology, and strategies go hand in hand

Why can Vivo stand out in so many powerful players and become the new darling of the high -end market?

From the perspective of the positioning and division of the product, the rise of vivo is actually a complete water. Its X series, S series, T series, and Y series are almost covered with the price range from entry to high -end flagships, and each series has a product that has strong competitiveness. These products have their own characteristics and have a comprehensive configuration and excellent experience. This is the core reason for Vivo to increase 91%year -on -year in the 2022 Q2 high -end market.

Behind the excellent products, technical upgrades and progress are often inseparable. Putting the perspective in the image part, we will find that Vivo has realized the concept of "no one has me" to a certain extent.

Focusing on the technology itself, focusing on the real needs of users, can also be understood as "just need". Through the creation and accumulation of core technology, users -oriented, consumers' active selection and product sales will become " The fruit of buried heads ".

Challenge and opportunities coexist

However, it is undeniable that Honor, Huawei, Xiaomi, and OPPO are still strong, the return of the Mate50 series, the rapid growth of glory, the expansion of OPPO in other smartphone categories, the market still has great uncertainty. But it is certain that only the technical advantages of "people have no self" can we spend steadily during the cold winter of the industry.

This is both a challenge and an opportunity. The brand that can grow from the recession period will have stronger competitiveness. Focus on technology and respect users, maybe in the tide of the times, survive to the end, and even lead the industry.

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