618 Battle Report 丨 Second -hand e -commerce company to B2C sales exceeded 218 million, the value of the idle economic supply chain appears

Cover Journalist Fu Wenchao

On June 19, the Second -hand E -commerce Platform Transfer Group released the 2022 618 Battle Report. Data show that the sales of 28 hours of B2C business exceeded 218 million yuan, and the unit price of 3C mobile phone 3C increased by 22.87%. More than 87,000 second -hand mobile phones were bought by consumers.

Data show that the mobile phone brand of the platform's big promotional volume is Apple, Xiaomi (including Redmi), Huawei, vivo and OPPO. From the perspective of changes in mobile phone categories, compared with last year, most of the two mobile phones that have been sold this year are mid -to -high -end flagships. Among them In the mobile phone list, the flagship models of Huawei and Xiaomi have also entered the list. A series of data changes show that during the 618 period of this year, second -hand consumption showed a high -quality growth trend.

In addition to the core mobile phone category, sales of 3C products increased by 80.22%year -on -year, and the unit unit price increased by 157.39%year -on -year. The battle report shows that the TOP5 models of the platform headset sales are the second generation of Apple AirPods Pro, Apple AirPods, Apple Earpods, Huawei FreeBuds 3 and Apple AirPods.

At the same time, the hot -selling TOP5 models are iPad Pro (2021) 11.0 inches, iPad Pro (2020) 11.0 inches, iPad Pro (2018) 11.0 inches, Xiaomi Tablet 5 Pro 11.0 inches and iPad Air4 (2020) 10.9 inches. Quality second -hand smart watches, computers and other products are also favored by consumers.

In addition, the war report shows that the number of recycling orders within 28 hours of the platform C2B recycling business exceeds 57,000 orders; the GMV growth rate of the B2B business of the Haijia also exceeds 100%.

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