He sells insects online to make money to buy 3 suits, and transforms as a "net red trainer"

The autumn wind rose, and he heard the screams of 蝈蝈 and Qiuwa burst. In previous years, this season was also the busiest start of Meng Guangbao. Ten mobile phones started live broadcast and introduced the product to netizens at more than a dozen autumn insects on the table. On the side, the online shopping platform on the computer comes from time to time ...

Twelve years ago, Meng Guangbao, who had the minds of e -commerce, resigned from the bank and embarked on an entrepreneurial road to sell autumn insects online. With the rise of the short video platform, he first tasted the sweetness brought by the Internet, and used live broadcast to develop his own industry. In just a few years, he bought three houses in Jinan.

Meng Guangbao is a "otaku". Although he is over 40 years old, his brain hole has never been imprisoned. "Based on the experience of e -commerce and later live broadcast more than ten years ago, I started to transform research and research incubation network platform accounts, and impart methods and techniques to netizens." In Meng Guangbao, as long as his thinking is not restrained, he will not be abandoned by the times. Essence

Selling autumn insects on the Internet is at the forefront of e -commerce, and three sets of houses have been bought

On the afternoon of August 29, there were more than a dozen puppets in the cage on the balcony of Meng Guangbao's home. Several mobile phone brackets used for live broadcast were placed aside, and a lot of dust settled. The computers used to open Taobao online stores have also been shut down and shelved.

"These devices are originally used by my original online shop and doing live broadcasts, selling 蛐蛐 and 蝈蝈. I have never used it again this year." Meng Guangbao showed the stills of the shipping bottom order and high -level e -commerce account. Essence Back to 2010, at that time, Meng Guangbao was also a sale of insurance financial management staff of a bank in Jinan. Occasionally, he bought a few crickets in Hero Mountain Morning Market. After arriving at home, he found on the Taobao platform that there were almost no merchants who sold autumn insects.

Meng Guangbao has registered an e -commerce account and released the relevant information about the sale of autumn insects. Soon, he received the first order. "I found that the industry had potential, so I resigned from the original work and rushed to the e -commerce business." In just more than a year, Meng Guangbao made his e -commerce account at the forefront.

In 2017, Meng Guangbao had multiple e -commerce accounts, and there were as many as two hundred orders per day. He set up his own studio to drive people around him. "At that time, I made a lot of money, and I bought three houses in addition to buying a car." Meng Guangbao and his friends partnerships made the acquisition and selling autumn insects. Every summer in the late summer and early autumn is the main time period for sales. "A few dollars sell a few dollars, and most of them can be sold for tens of thousands of yuan. Contest."

Learn short video operations at your own expense.

After the rise of the short video industry, Meng Guangbao gradually came into contact with various Internet live broadcast platforms. "The cry of the cricket is very nice. I used a mobile phone to start the live broadcast at the dozen of the house at home. Some netizens asked the price in the live broadcast room. I found the new sales channel." Meng Guangbao said. The online shopping platform account sales have fallen into a bottleneck. He began to try to sell autumn insects with a live broadcast platform.

In order to make the live broadcast room highly popular, Meng Guangbao spent tens of thousands of yuan to learn online live broadcast and short video operations. "I used to explore some experience by myself. After studying, I found that if you want to engage in new media, you need to talk about training, shooting skills, script design and other aspects." Meng Guangbao realized that the live broadcast platform and short video platform are The main way to obtain traffic now.

"I was the first to live on the fast -handed platform at the time. The highest number of people in the live broadcast room could reach 13,000, and then settled in a number of platforms such as Douyin and Volcano Video. At most, I used ten mobile phones to live broadcast at the same time." Meng Guangbao said that he rarely appeared in the live broadcast room, and more time was to be a "anchor". Sometimes, he also explains the appearance of different autumn insects for netizens, and the buyer places an order to choose from the freelance in the camera.

In order to ensure the supply of autumn insects, he met a lot of farmers and farmers in the Ningyang area. "Netizens have different purposes to buy autumn worms, some are playing by themselves, some are used as biological teaching, and some are for the competition. Therefore, the quality of the autumn worm has no hard requirements." In addition, Meng Guangbao also sells various breeding through live broadcasts. Autumn insect cages and other utensils.

In the era of "knowledge paid", transform as a "Internet celebrity trainer"

In recent years, Meng Guangbao has gradually abandoned online sales of autumn insects under the influence of the general situation. In the post -epidemic era, he is also changing his business thinking. "I have the experience of doing e -commerce and live broadcast more than ten years ago. Can I teach others?" With this idea, Meng Guangbao has been making some attempts and summaries for more than a year.

As of now, he has operated 30 and forty different short video platform accounts alone, covering the field of real estate, funny, autumn insect gameplay and other content. Meng Guangbao showed his multiple accounts to Xinhuang River reporters. Many video playback reached three or four million, as many as tens of millions.

In terms of live broadcast, Meng Guangbao also summarized some experience, "For example, when a new account starts the live broadcast, the platform will provide a certain amount of traffic. When the first wave of traffic comes in, try to let more people stay in the live broadcast room, pay attention to, brightly bright, bright Lantern signs will have a second wave of traffic after passing the assessment. "How to let more people stay in the live room? He revealed that you can make interactive messages through red envelopes and blessing bags, or you can prepare the materials with novels and highlights in advance, and use people's curiosity to keep people, so that the platforms will gather more and more people.

"Now is the era of 'knowledge payment'. I summarized the contents of some incubation platform numbers based on my experience experience and made five or six short videos. Each video is 5 minutes, and netizens in need will buy. I will buy it.It will also explain for them later, "Meng Guangbao said.According to Ai Media Consultation "The Operation and Development of China's Knowledge Paid Industry and User Career Research Analysis Report in 2020", the scale of China's knowledge paid industry in 2020 reached 39.2 billion yuan, and it is expected to reach 67.5 billion yuan in 2021.Meng Guangbao, who is over 40 years old, graduated from a college major in Jinan. He believes that knowledge payment has a good development prospect. "In the Internet era, as long as everyone is willing to move their brains, they will not be abandoned by the times."

New Yellow River Reporter: Ding Guobin

Intern: Li Jiaxuan

Edit: Xing Zhibin

- END -