Who can become the next Huawei?

The high -end mobile phone market ushered in a large shuffle! Apple first, vivo second!

According to the latest report released by Countpoint, in the second quarter of 2022, the top six OEMs accounted for 95%of the entire high -end market. Among them, Apple ranked first in China's high -end mobile phone market with 46%of the market share, while vivo was with the vivo. 13%of the market share ranked second.

In the past, Huawei, a domestic header mobile phone brand, has won the second place in China's high -end market with its own strong strength, and has stabilized for a long time. The market share has been reduced from 19%to 11%last year, and the ranking has fallen to third, and vivo has successfully replaced Huawei and became the first domestic brand.

In impacting the high -end market, vivo becomes the biggest winner

In response to the changes in the high -end mobile phone market, senior analyst Ivan Lam said: "Apple and Huawei are competing for the first and second positions. But now other major Chinese mobile phone manufacturers have begun to aim at the high -end market."

Indeed, after the restriction of Huawei's mobile phone business, the high -end market has become the main position of major domestic mobile phone manufacturers. Vivo, Honor, OPPO, Xiaomi and other head players have rolled 360 -degree innovation around mobile phones, and apples with Apple While a high -end market, it is also eaten by Huawei's high -end market share. At present, it is obvious that vivo has the biggest gain.

You know, in the second quarter of last year, Vivo only won 6%of the market share in the high -end mobile phone market. In the same period of this year, vivo occupied 13%, which directly increased by 7%, which doubled. This is more than doubled. This is more than doubled. This is more than doubled. It also fully reflects the strong and hard power of vivo.

Of course, this is mainly due to VIVO's product portfolio on the product side, launching S series and other models to cover the mid -to -high -end price market, and at the same time promote the X series to support its high -end to the flagship price market. With the excellent performance of these mobile phones, successful success, successful success, successful success, successful success. It has driven its sales in the high -end market.

Can high -end competition exacerbate, can vivo lead the lead?

In fact, the reason why vivo can stand out in the high -end mobile phone market is that on the one hand, it continues to output strong product weapons to the market, and on the other hand, its technical continuous innovation has given it unique competitiveness in the high -end market.

It is worth mentioning that senior analyst Varun Mishra said in the future trend of the high -end market: "The leading Chinese OEM has always been actively focusing on the high -end market and formulated a lot of specific strategies, including the launch of the use of the habits of Chinese consumers' habits for Chinese consumers. Customized folding screen flagship models, as well as cooperation with traditional camera brands such as Leica, Zeiss, and Harcho.

In other words, major mobile phone manufacturers are accelerating the high -end market, which also means that in this field, future competition will further intensify. Therefore effort.

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