Zhihu Zhouyuan: The content community should invest more resources and carry out normalized cooperation with mainstream media

Cover Journalist Ouyang Hongyu

"The Internet content community has the characteristics of highly inclusiveness and firmness, which makes the content very rich, 'high but not cold, low but not vulgar'." On August 30, Zhihu founder, chairman and CEO Zhou Yuanzai The 2022 China New Media Conference stated that in major theme spread, the mainstream media combined the authority, seriousness, and innovation of news on the Internet content platform to create new forms, new scenes, and New expressions have won the love of many young people.

In recent years, mainstream media, official agencies, etc. have settled in Internet content platforms such as Zhihu and Weibo to continue to produce high -quality content. Every time a major political node, there are the theme content of the platform square and mainstream media on the mainstream public opinion field. Because the content platform also has social attributes, domestic and foreign companies such as Microsoft, Disney, Huawei, and Aviation Industry also use it as an important propaganda position and voice channels; even Chengdu, Wuhan, Tianjin and other cities have also used content on the platform as the starting point. Perform image spread.

The key to media, institutions, and enterprises attach importance to the content platform is the gathering of young people. "The unique culture and Q & A scenarios have stimulated the new expression of mainstream public opinion." Zhou Yuan believes that more than 73%of users under 30 years of age are more than 73%. These young people with active thinking and outstanding personality can create a large number of large numbers Frequently and disseminated network gold sentences. For example, "you win seriously", "Yiwu Index" and other words are all the concepts that are widely quoted after the content community through in -depth discussions and fierce collisions, and even become the mainstream media reports.

Talking about how the Internet content platform further helps to promote the correct orientation of transmission, Zhou Yuan suggested that the introduction of mainstream media observation groups can be used to further promote the mainstream value and transmit the correct orientation on the platform. "The platform should invest more resources, make the mainstream become top flow, make positive energy a large traffic, and let the young people find an upward answer."

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