Cycling hot brings new opportunities for the industry

This summer, many people choose to ride a bicycle to travel. In Beijing, Nanjing, Chengdu and other cities, some popular cycling routes even occurred. The cycling hot has driven the sales of bicycles. Many mid -to -high -end brands of mountain vehicles and highway cars are "difficult to find"; during this year's "618" promotion, the turnover of bicycle parts on a certain e -commerce platform increased by 100%year -on -year. The continuous heat ride heat has brought new opportunities to the development of my country's bicycle industry.

The riding atmosphere is getting stronger, and there are many factors behind it. On the one hand, a bicycle as a travel tool has a huge user group. Data show that in Beijing, the annual cycling volume of bicycles has increased from 5 billion in 2017 to 950 million in 2021. Cycling has become an important way for citizens to travel "last mile". On the other hand, in the context of the prevention and control of the new coronary pneumonia, some offline fitness places are affected, the demand for outdoor sports and fitness has risen, and riding as one of the low thresholds has been favored by the public. In addition, the construction of riding traffic signal lights, the continuous improvement of road facilities, and the improvement of urban and rural air quality have further optimized people's cycling experience and accelerated the popularity of cycling movements.

my country is a large country for bicycle production and consumption. The domestic mid -to -high -end bicycle brand has won more market share with the help of cycling heat. According to the statistics of the China Bicycle Association, last year, my country's bicycle production was 76.397 million and exported to 69.232 million units. Among them, high -value -added competition bicycles and mountain bicycles increased significantly. However, the core components of many mid -to -high -end bicycles still mainly depend on imports, and related production capacity is still insufficient. Compared with the advantages of production and sales, there are still some shortcomings in the research and development of carbon fiber materials, transmission and other aspects of the bicycle industry in my country. Increase R & D intensity and improve core technologies, and break the monopoly situation of imported parts, can we develop a broader development space for domestic bicycles.

Nowadays, bicycles are not just a single mobility tool. Riding a bicycle is also regarded as a way of sports, fitness and healthy life, and its leisure and social attributes have been further demonstrated. Those who have the same sports hobbies can not only meet the exercise of cycling, but also exchange the experience of the use of accessories such as cycling uniforms, kettle brackets, and helmets. Some businesses look at the spillover effect of cycling, and create a richer consumer scenario related to personalized equipment, cultural and creative products, catering entertainment, and urban tourism. Many cities launch boutique lines in a timely manner. For example, the 11 recommendation routes in Chengdu have both 5 kilometers of novice experience lines, and also include 50 kilometers and 100 kilometers suitable for riding masters, which can meet different fitness needs. It turns out that cycling fever is not only an opportunity for the development of the bicycle industry, but also can also help the activation of surrounding consumption and leading a healthy lifestyle.

The "Fourteenth Five -Year Plan" and the long -view target outline of 2035 should be proposed to build a slow network such as bicycle lanes and pedestrian tracks and build low -carbon cities. According to estimates, the number of cities with a population of 1 million population can reduce 7,600 tons of carbon emissions each year. We believe that with the continuous improvement of infrastructure construction such as bicycle lanes and parking networks and the continuous improvement of corporate brand value and competitiveness, bicycles will bring a safer and comfortable experience to people's travel, and will also promote urban and rural construction to promote urban and rural construction Green development and help to achieve the "double carbon" goal to contribute greater power.

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